Provides marketing research, market insight, and go-to-market services to clients. Utilizes secondary and primary data to analyze and segment markets, create forecasts, define the voice of the customer, and evaluate new products. Conducts first stage business opportunity analyses for quick evaluation of new products to avoid reworks, relaunches, and misallocation of resources. Analyzed the National Supermarket Meat Case Study with over 1.7 million data points per wave from over 200 supermarkets. Conducts quantitative surveys using a variety of statistical methods including Conjoint and MaxDiff. Uses SPSS. Finds prospects, conduct pre-selling, and manages CRM.

Duties include performing retail audits of major retailers and stores, reviewing and collecting information from secondary sources, creating and analyzing large volumes of market data and qualitative information, researching and recruiting contacts for interviews, conducting interviews with key players along the value chain, and generating reports.

Supervised a three-person marketing research department for this marketing agency. Analyzed markets as the foundation for branding and communications programs. Provided business intelligence, consumer and executive depth interviews, on-line surveys, industry profiles, and market studies. Provided research to justify the launch of a successful supermarket self-scan system. Used Nexis.com and SPSS.

Conducted decision-oriented research for development of vacuum, modified atmosphere, and shrink-packaging alternatives for one of the world’s largest packaging companies. Provided consumer research studies that supported key initiatives including case ready fresh red meat packaging, easy-to-open and reclose cheese packaging, in-the-package cooking, and condiment dispensing. Provided business intelligence on markets, technologies, customers, and distributors used for due diligence, business planning and forecasting. Led cross-functional teams in the identification and screening of hundreds of business ideas yielding successful new products, product improvements, and product line extensions. Responsible for three waves of customer satisfaction research for our major packaging segments, involving executive interviews, statistical analysis, and management presentation. Coordinated focus groups. Provided trade-off (Conjoint) analysis to forecast new product potential at various price scenarios. Used SAS, SPSS, and Sawtooth software.