Nielsen is the global leader at providing consumer analytics and information services. We offer an extensive suite of products that help our clients better understand consumers. Our insights drive many of the business decisions that are happening across a variety of industries.The company is organized into two areas: What Consumers Watch, serving media, telecom and tech industries; and What Consumers Buy, serving consumer goods, retail, financial services and automotive industries.

ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet marketing consultants, and proprietary technology that continually optimizes results. Because of the Company’s wide reach and innovative technology, people are our most important commodity. Therefore, ReachLocal offers many exciting opportunities for forward-thinking people in Sales & Distribution. The IMC (Internet Marketing Consultant) position offers you the opportunity to join a vibrant and energetic sales environment where you can channel your innovation and competitive spirit to make an impact on your customers while allowing financial independence. Our sales professionals are offered a package that consists of a base salary; an expense reimbursement plan and an aggressive residually paid commission plan. We recently launched several new products that can be seen on our website at: www.reachlocal.com.

• Primary responsibilities include working with a variety of clients to manage advertising campaigns on multiple platforms, including weather.com, TWC Interactive Desktop application, and TWC’s mobile platform.• Provides superb customer service while servicing clients, working to resolve issues and ensure that campaigns meet their goals while working with a variety of colleagues.• Performs heavy detailed numerical data input into Microsoft Excel spreadsheets in order to analyze campaign performance statistics and also measure quantitative data.• Utilizes various 3rd party ad server platforms (OAS, DFP/DFA, Atlas, MadX, Eyewonder, Eyeblaster, Pointroll, MediaPlex, etc.) to test, implement and monitor data and performance statistics of live campaigns.

• Main point of contact with publishing partners on day to day Interactive Media campaigns including implementing and troubleshooting serving instructions for interactive digital ad units.• Extensive knowledge of Atlas, DART, Dynamic Logic, Mediaplex, Facilitate Digital, ROI Metrics, Reporting and Site Analytics. • Review Insertion Orders to confirm accuracy and proper details of campaigns including the QA of creative ad units prior to submitting to clients and/or trafficking to sites for publishing.• Provide accounting with billing information for campaigns and company revenue.• Traffic orders to publisher sites depending if 3rd or 4th party serving while working with advertisers, sites and creative team to solve issues quickly and effectively.

• Update monthly budget-derived reports. Liaison with DCX Finance and PHD/BBDO Finance. Work on broadcast product allocations and changes. Handle print schedule additions, deletions, moves and other changes in Donovan and issue change notices.• Issue Buy Authorizations. Pull Broadcast and Print media schedules as necessary. Create special reports in Donovan on an as-needed basis. Work with the Account team at BBDO for Northeast markets which included Atlanta, Cleveland, Birmingham, New York, Philadelphia and Pittsburgh.

• Develop database for all networks available on HITS and NASIC; including programming grids, quarterly highlights and other programming and network research. • Assist in the development of sales presentations that address customer needs and highlight the benefits of buying our product or service. • Works with Comcast Media Center, National Fulfillment Center and Open TV to ensure that all spots run as ordered to increase business retention through compiling weekly reports including: inventory and sales figures for upper management.

• Ensure and verify that contracts are entered with proper inventory allocations in a timely manner; oversell order lines are properly marked for unavailability and thus not entered including analyzing inventory availability to control and manage oversell situations. • Communicate oversold networks to local management and sales management to improve/reduce oversells to a minimum and provide data to sales and traffic that is accurate and timely. • Worked closely with assigned sales area to coordinate contract/schedule information, in order to achieve 99% run percentages and a successful ad campaign for each client, This included data entry of client contracts, copy instructions and supplying inventory updates at weekly meetings along with daily status reports for Traffic Supervisors.