Rohit leads a high-performance team of account managers, focused on driving customer success and sustainable business growth. With a strategic emphasis on delivering exceptional customer experiences, Rohit’s team leverages data-driven insights to optimize strategies, enhance customer satisfaction, and drive measurable business outcomes. This approach has a direct impact on both customer success and revenue generation.The team is responsible for executing website optimization strategies for 100+ online retailers (SMEs and mid-market), with the primary goal of increasing website revenue by optimizing conversion rates. By implementing tailored strategies, the team consistently contributes to driving clients' digital revenue growth.Under Rohit’s leadership, the team has consistently achieved Net Revenue Retention (NRR) of ≥92% and Gross Revenue Retention (GRR) of ≥95% on a quarterly basis, underscoring a strong track record of client satisfaction and retention. Additionally, the team manages Monthly Recurring Revenue (MRR) ranging between $100K and $125K per quarter, delivering consistent results and driving revenue expansion.As the team lead, Rohit is responsible for mentoring and guiding account managers, ensuring the timely and successful delivery of key initiatives. He ensures alignment with organizational goals, utilizing an OKR framework to track progress and conducting quarterly performance reviews to foster continuous development and accountability.Rohit reports directly to the VP of Sales & Marketing, collaborating with cross-functional teams to identify and capitalize on upsell, cross-sell, and expansion revenue opportunities, driving sustained growth and fostering long-term client relationships.

Rohit managed and optimized partner relationships with 20+ e-commerce businesses across SME and mid-market segments, focusing on driving revenue growth and improving conversion rates through technical strategies. He coordinated with product, engineering, and data teams to implement best practices for e-commerce platform optimization.He received in-depth training on leading platforms like Shopify, Shopify+, WooCommerce, BigCommerce, Magento 1/2, and was proficient in platform migrations, API integrations, and custom app development. His expertise also spans advanced front-end optimization, including UX/UI design improvements, site speed optimization, A/B testing, and multivariate testing to drive conversion rate optimization (CRO).Rohit was trained in website performance optimization, funnel analysis, and site flow improvements to reduce bounce rates and improve engagement metrics. His experience in heat mapping and user behavior analytics informed strategic decisions around customer journey mapping and funnel optimization.In email marketing, Rohit worked with platforms like Klaviyo and Mailchimp, leveraging segmentation, dynamic content, and behavioral triggers to improve open rates, click-through rates, and revenue from automation. His expertise includes creating high-impact cart abandonment flows, re-engagement campaigns, and drip campaigns tailored to specific customer segments.Rohit also gained advanced knowledge of Google Analytics 4 (GA4), focusing on e-commerce tracking, custom event tracking, and performance dashboards to analyze key metrics such as average order value (AOV), customer lifetime value (CLTV), and return on ad spend (ROAS).Reporting to the Head of Account Management, Rohit was trained in multi-stakeholder management, escalation processes, churn mitigation, and identifying upsell/cross-sell opportunities to maximize revenue and client retention.

Rohit is an active member of RevGenius, a premier community of revenue-generating professionals across Sales, Marketing, Customer Success, and RevOps. RevGenius fosters a collaborative ecosystem where industry leaders, innovators, and strategic thinkers converge to exchange insights, share best practices, and collectively shape the future of B2B go-to-market (GTM) strategies.As a RevOps professional, Rohit actively engages with like-minded peers to explore cutting-edge strategies for operational efficiency, revenue optimization, and cross-functional alignment. Through this community, he stays at the forefront of emerging trends, participating in knowledge-sharing sessions that drive data-driven decision-making and scalable revenue growth.Rohit’s involvement in RevGenius allows him to continuously refine his expertise in areas like sales enablement, marketing alignment, customer success frameworks, and strategic revenue operations. By leveraging the collective intelligence of the community, he actively contributes to discussions on the future of RevOps, fostering collaboration that accelerates business outcomes across the B2B landscape.

Rohit was responsible for managing the seamless transition of new accounts and closed deals from Sales/Channel Partners to the Customer Success team, ensuring the flawless onboarding of clients and driving operational excellence across the organization. At Ubrik Media, a leading HubSpot Diamond Partner and inbound marketing and digital advertising agency based in Dubai, Rohit spearheaded the onboarding and ongoing success of a high-value portfolio, specializing in B2B accounts and higher education institutions across the UAE and Saudi Arabia.Key Client Portfolio:* Atlas Copco Middle East* Daikin Middle East* Middlesex University Dubai / جامعة ميدلسيكس دبي* Hamdan Bin Mohammed University / **جامعة حمدان بن محمدAs part of his role, Rohit orchestrated a frictionless customer onboarding experience, leveraging HubSpot’s ecosystem to streamline the transition and maximize value delivery for clients. His approach ensured that B2B organizations and universities received a tailored, results-driven onboarding journey, enabling swift adoption of digital marketing solutions, enhanced customer acquisition, and accelerated time-to-value (TTV).Rohit worked collaboratively with cross-functional teams—SEO, Content, UI/UX, Paid Media, and HubSpot—to deliver seamless execution across all accounts, ensuring alignment with clients’ strategic business objectives. His leadership was instrumental in defining and optimizing KPIs and KRAs for operations, customer success, and HubSpot teams, using a comprehensive OKR (Objectives & Key Results) framework to drive performance alignment and consistently achieve operational excellence.With a relentless focus on data-driven insights and performance optimization, Rohit ensured continuous improvement across service delivery and client outcomes, fostering a culture of revenue growth, client retention, and operational scalability.

As a Consultant for FinShell Pay (the fintech division of OPPO Mobiles India Pvt. Ltd.), Rohit was responsible for driving data-driven strategies to optimize product adoption, customer engagement, and business growth for fintech apps launched in 2019 and 2020.Designed and optimized customer journey maps, improving product adoption by 72% (industry standard ~60%) and driving an 18% increase in Customer Lifetime Value (LTV) through targeted strategies.Developed advanced customer segmentation models and conducted cohort analytics, leading to a 30% improvement in retention and a 15% boost in conversion rates.Monitored key metrics such as Product Adoption, Net Promoter Score (NPS), Customer Satisfaction (CSAT), and LTV, achieving an NPS of +42 (benchmark +30 to +40) and CSAT of 85%+.Implemented multi-touch attribution (MTA) models to optimize marketing channels, improving marketing ROI by 20% and enhancing customer acquisition efficiency.Utilized behavioral analytics and intent data to refine lead scoring models, increasing app engagement by 40% and reducing churn by 13% over 12 months.Collaborated with product and marketing teams, driving the development of feature enhancements that aligned with customer feedback and boosted user engagement by 40%.Applied advanced data analysis tools (Google Analytics, SQL) to extract actionable insights, ensuring continuous product optimization and alignment with business objectives.Key Metrics:Product Adoption Rate: 72% (industry average ~60%)NPS: +42CSAT: 85%+LTV: 18% increaseConversion Rate: 15% improvementApp Engagement: 40% increaseChurn Reduction: 13% decrease

n 2018, Rohit worked as a Business Analyst for one of America's leading fashion and accessories retailers, driving data operations to optimize marketing spend across online and offline channels. His role involved executing ETL (Extract, Transform, Load) and OLAP (Online Analytical Processing) operations on high-volume OLTP (Online Transaction Processing) data, including sales and ad-spend data sourced from FTP servers. Rohit utilized tools such as MS Excel, MS SQL Server, SSAS, SSRS, SSIS, MS Power BI, and Tableau to aggregate, analyze, and visualize this data, delivering actionable insights to enhance marketing strategies.Rohit’s key focus was on Market Mix Modeling (MMM), using advanced multi-variate regression, constrained optimization, and time-series analysis techniques. He applied the 4P and 7P frameworks to evaluate the impact of price, promotion, place, and product attributes on sales performance. Through SPSS and custom-built econometric models, Rohit optimized media spend allocation across digital, TV, radio, and other marketing channels.The results were significant, with measurable improvements in critical marketing metrics:ROAS (Return on Ad Spend): Achieved a +42% increase, resulting in a 1.5x return on marketing investment.Cost Per Acquisition (CPA): Reduced by 24%, driving more efficient customer acquisition.New Customer Acquisition: Increased by 31% year-over-year, reflecting optimized marketing strategies.Conversion Rates: Boosted by 45%, thanks to targeted media spend allocation.Marketing Efficiency: Reduced wasted spend by 30%, improving overall campaign ROI.Rohit’s expertise in data mining, predictive analytics, and machine learning models directly contributed to refining the retailer’s media strategy, driving a measurable uplift in marketing performance and overall business growth.

In 2017, Rohit took on a contractual remote role with S10 Group, a prominent software solutions provider based in the Netherlands, specializing in three key areas:Data Encryption & Protection: Safeguarding against ransomware, DoS/DDoS attacks, and other cybersecurity threats.Data Generation & Transmission: Enabling secure, large-scale data transmission for IoT and Industry 4.0 applications.Digital Fraud Detection: Implementing Straight-Through Processing (STP) to detect fraud in health, life, and vehicle insurance claims, supporting legal dispute resolutions.Rohit's primary responsibility was to expand S10 Group’s footprint in India and Bangladesh by identifying product-market fit and devising a comprehensive Go-To-Market (GTM) strategy. He conducted a detailed analysis of the Total Addressable Market (TAM), Total Obtainable Market (TOM), and Total Serviceable Market (TSM), enabling the prioritization of high-potential leads and streamlining the lead generation process into hot, warm, and cold leads for more efficient deal closures.By partnering with regional channel partners, Rohit successfully sourced mid-market and enterprise B2B leads, with a strong focus on the steel and iron ore mining industries in India and Bangladesh. His efforts led to the closure of multiple key deals, including:Deals Closed in West Bengal, India:Bengal Chemicals and Pharmaceuticals Ltd.Tata Metaliks Ltd.Jindal Steel and Power Ltd.Essen Fabricators Pvt. Ltd.Damodar Valley Corporation (DVC), among others.Deals Closed in Dhaka, Bangladesh:Nippon and McDonald Steel Industries Ltd.Saleha Metal Industries Ltd.Ambient Steel (BD) Ltd., and others.Rohit’s work significantly contributed to S10 Group’s market expansion in South Asia. Through strategic market analysis, sales funnel optimization, and lead scoring, he effectively identified and converted high-value leads into long-term clients, strengthening the company’s position in these emerging markets.

In 2017, Rohit worked as an Apprentice Control & Instrumentation Engineer at NTPC Badarpur, New Delhi, where he gained hands-on experience in the design, implementation, and maintenance of industrial control systems within a thermal power plant. He assisted in the programming and configuration of Rockwell PLCs and supported the integration of SCADA (Supervisory Control and Data Acquisition) systems for process automation and real-time monitoring.Rohit worked under the guidance of senior engineers to help configure and maintain distributed control systems (DCS), contributing to the seamless integration of PLC and SCADA for centralized process control. He gained experience in calibrating and troubleshooting sensors and transmitters used for measuring flow, temperature, level, and pressure, including devices such as differential pressure transmitters, RTDs, thermocouples, and ultrasonic level sensors.Additionally, Rohit supported efforts to optimize key plant processes like boiler combustion, feedwater control, and turbine operation by assisting in the automation of control loops. He also participated in diagnostic analysis and maintenance activities, learning to use data acquisition systems for condition-based monitoring and predictive maintenance.Key responsibilities:Assisted in the integration of PLC, DCS, and SCADA systems for real-time process control and monitoring.Supported the calibration, troubleshooting, and maintenance of industrial instrumentation for key process variables.Contributed to the automation of thermal power generation systems, improving operational efficiency.Gained exposure to predictive maintenance practices using data acquisition and monitoring tools.Rohit’s apprenticeship provided him with valuable hands-on experience in process automation, industrial instrumentation, and control systems management, building a strong foundation for his future career in control and instrumentation engineering.

In 2016, Rohit completed an Apprenticeship in Control & Instrumentation Engineering at Webel (West Bengal Electronics Industry Development Corporation Ltd.), where he gained practical experience in industrial control systems and automation. He worked with sensor systems and transmitters for measuring key parameters like flow, temperature, level, and pressure, using devices such as differential pressure transmitters, electromagnetic flowmeters, and RTDs.Rohit assisted in the programming and configuration of PLC (Programmable Logic Controllers), focusing on ladder logic and functional block diagrams (FBD) for process automation. He also contributed to SCADA (Supervisory Control and Data Acquisition) integration for real-time monitoring and data acquisition.Key responsibilities included:PLC programming and troubleshooting, ensuring smooth PLC-to-DCS communication.Assisting with SCADA system integration and HMI configuration for real-time process monitoring.Sensor calibration and maintenance of critical flow, level, and pressure instruments.Supporting PID control loop optimization for efficient process regulation.Engaging in preventive maintenance and condition-based monitoring to improve system uptime.Rohit’s apprenticeship equipped him with core skills in industrial automation, PLC programming, SCADA systems, and instrumentation, setting a strong foundation for his career in control systems engineering.