Living Well helps people struggling with food poverty, financial insecurity, social isolation, mental health issues and homelessness in South East London.My role is to help articulate the strategy (corporate, brand, fundraising, operations, etc.) while offering constructive scrutiny and expert guidance to ensure the charity delivers on these ambitions.

My time at Ogilvy is spent...1. Helping Dulux change how it feels to come home through colour. 2. Giving Mondelez an unfair advantage through insights that challenge the category.3. Guiding major players on how they can play and win in food and convenience.

As Councillor, I work to improve education and life opportunities within the borough, tackling youth crime and gang violence, as well as supporting local residents, businesses and charities.In 2021, our campaign secured more votes than all other political parties combined. In 2022, I was re-elected and we increased our majority to over 2/3rds of the vote.

I launched new cardiovascular drugs in the US and cancer therapies in APAC. I also led campaigns to eliminate the social stigma surrounding medical aesthetics, help smokers and vapers to kick the habit, and spearheaded a major brand project merging two of America's most respected mental health organisations.

I crafted brand positionings and comms that captured the true essence of my clients, while tapping into relevant sector nuances and their audiences' core drivers.I uncovered unique insights through desk research and by conducting over 200+ interviews, 80+ focus groups, 10+ co-creative workshops and 15 web surveys (totalling over 150k responses). I was also responsible for all of the preparation work involved and for distilling the data into crisp, clear analyses and debriefs.I regularly prepared proposals and supported on pitches, wrote creative briefs and collaborated closely with the creative team, managed all of my own projects and clients, authored articles and thought leadership pieces, while also networking on behalf of the agency and unearthing new business opportunities.My main clients included:• Anchor Hanover (Won 'Best Corporate Rebrand' - Transform Awards)• British Home• Coventry University• Field Studies Council• Fight for Sight (Shortlisted for 'Best Brand Development' - Third Sector Awards)• Local Trust• Pharmaceutical Press• Polaris Childrens' Services (Highly Commended for 'Best Brand Architecture' - Transform Awards)• Royal College of Physicians• Scottish Association for Mental Health• Volunteering Matters• Youth Sport Trust

In charge of driving new business, external communications and overseeing the development of the new company website.

I consult for charities, corporations and SMEs directly, while also often freelancing in the agency world. The clients I have led brand and campaign strategy work for are:• Parkinson's UK (Pro Bono)• The National Lottery Heritage Fund• Kettle Foods• The Team• Nice and Serious• Crystal Palace Festival• Autism Unlimited • No Wasted Days• Bromley Living Well (Pro Bono)• Upper Norwood Library Hub (Pro Bono)

My main responsibilities involved developing social media strategies, conducting social audits and social listening, copy-writing and content creation, crafting online personalities and TOV, as well as working closely with the creative department.However, I also actively supported the planning team by interrogating client briefs, conducting qual market research, building audience profiles and helping to shape creative campaign ideas.My clients included: Hellmann's, Nature's Menu, Radox, Slimfast, Sony, Surf and True Instinct.

After making it to the final round of DAS Accelerate, I was offered a strategist internship at Porter Novelli - an opportunity that gave me a better insight into agency life and structured strategic planning.

Under this 'Strategist Mentorship' programme, I learnt directly from Claire Holmes (then Head of Strategy at Lambie-Nairn, now Executive Strategy Director at Superunion).

I helped to form a membership network, within the East of England, for 'Young Professionals' aiming to enter the Energy Sector. I was mainly involved in developing the initial marketing and brand strategy, but also established strong relationships with the region’s educational bodies, large locally-based corporations and SME's on behalf of the network.