Alex R. Email & Phone Number

Monterrey, Nuevo León, Mexico

Monterrey, Nuevo León, México

Monterrey, Nuevo León, Mexico

Main activities:-Overall P&L responsability-Manage end-to-end responsabilities: sales, operations, transformation and experience-Drive and meet targets for profitability, brand awarness and occupancy -Optimize and manage resources available to maximize financial KPÏs-Manage, coordinate and lead the multi-disciplinary team

Main activities:-Full responsable of supply (sales) and region’s profitability-Design of the sales strategy and market research-Leadership and management of the sales team-Mentoring, supervision and meetings with sales managers and owners to close multiannual contracts-Planning, forecasting and metrics control of the region and team members

Main activities:-Leadership and training for the commercial teams of Coahuila state in Laguna zone (Torreón, Cuatro Ciénegas and Parras) and North zone (Piedras Negras, Acuña, Sabinas y Muzquiz).-Control and monitoring team’s metrics, contributing near 50% of the region’s results.

Main activities:-Lead generation, prospecting and cold-calling independent hotels in Monterrey and other areas in Nuevo León state. -Deal-making, proposal presentation and follow-ups with hotel owners-Negotiation and closing of multiannual contracts according to properties´ needs, performance and other factors.

MiDD | Local DeliveryLast mile delivery service for small and medium-sized businesses operating under an innovative business model based on operations efficiency through technology and great customer service. Main activities:-Lead generation and business sales (online and field), creating partnerships with other logistics companies.-Account management, customer service and communications-Operations management, routes, scheduling and all daily operations-Search, evaluation and deploy of technology necessary to handle management and operations-Team management up to 15 people, including recruitment, selection, management, motivation and cultureMain achievements:-Over 200 recurring clients with over 30,000 deliveries in 6 cities in Mexico: Monterrey, Guadalajara, Querétato, San Luis Potosí, Puebla & Leon-Project management and execution on other projects like express logistics, warehousing, online commerce, packaging, online payments, and the launch in other cities. -High growth rates without social media marketing and online advertisingClosed business for the lack of capital to support operations at scale.

MiDD | Online Marketing AgencyWith experience developing software and marketing with online tools, an online marketing Agency was created to help small and medium-size businesses use digital tools to improve their business like website design, mobile app and online store development, social media management, search engine optimization, email marketing, Google services (Console, Analytics, Maps, Ads, etc), among other services. Big companies in Mexico trusted our services like Cuprum, Kawasaki, IZA BC and others.Main activities:-Lead generation, sales and online marketing-Account management and sales proposals-Design lead in every project-Data analytics for clients and agency business-Multidisciplinary team management and coordination Main achievements:-Over 200 clients with over 500 finished projects in México and Texas, US-Up to 30 clients signed in a new digital management model created based on subscriptions-Deep collaboration in nonprofit projects in Monterrey, Mexico and Houston, Texas. Talking to our (online store) clients, a local delivery need was detected and after testing the service with some clients, the agency was closed to focus on this high impact, fast growing and global scale opportunity.

MiDD | middt.com | +Compass (CLOSURE)A mobile app and web platform to find, search and explore around based on history, likes, experiences, location, friends and other data. It was launched on april 2012 and got nation-wide mention on the biggest paper (Reforma) in summer when it was also used to search the place to vote on presidential elections that year. Main activities:-Project management leader-Design & user experience-Marketing & market launch-Software development and prototyping for business tools like profile, ads and payments-Operations, customer service and business analytics (KPIs)Main achievements:-Over 10,000 active users in beta phase-Media attention in biggest newspaper in Mexico-Team management with staff now working on successful companies like Microsoft, Banorte, among othersService shut down in fall 2013 as KPIs were not as expected.

Main activities:-Interest rate option trading in MXN & USD -Founder and manager to sell derivative products to Bank´s corporate clients-Member of weekly investment bank committee (strategy and results presentations for C-level management)

Main activities: -Swaps and Interest rate options trading-Representative member for new trading software deployment project-Founder and manager to sell derivative products to Bank's business clients

Main activities: -Treasury management -Analysis, preparation and reporting of the treasury trading desk-Bank's pension fund management including investments, analysis and reporting (over 3 billion pesos)

Bachelor Of Finance

Activities and Societies: 2007 Vicepresident IMEF (Finance Executive Group, University Chapter), BURKENROAD Project collaboration.

Master In Innovation

Project Valuation, Legal Perspectives, Design of Products and Services, Innovation in Corporations.

Project Management Certificate, Stanford Center For Professional Development

Certified course for Project Management. Credits finished: Mastering the Project Portfolio, Converting Strategy into Action and Leadership.

Internation Exchange

Capital Markets, Strategy and Corporate Finance