Rob Read Email & Phone Number

Greater Los Angeles Area

Building Roland's Professional AV products and services by locating, defining, developing, negotiating and closing business relationships in the live production, integrator, corporate, education and broadcast markets.

Responsible for budgeting, planning and executing promotional strategies, advertising, trade show and events for U.S. Market. Core competencies include generating free publicity, managing media inquiries, developing story ideas, writing and distributing press releases, writing news content for website, microsite, reseller, consultant, and end user communications. Creating product review opportunities, social media strategy, new media advertising campaign planning/buying with contribution to… Show more Responsible for budgeting, planning and executing promotional strategies, advertising, trade show and events for U.S. Market. Core competencies include generating free publicity, managing media inquiries, developing story ideas, writing and distributing press releases, writing news content for website, microsite, reseller, consultant, and end user communications. Creating product review opportunities, social media strategy, new media advertising campaign planning/buying with contribution to creative development. Planning and executing trade shows, trainings, promotional and new product introduction tours. Show less

Bellingham, Washington Area

• Management – five product lines, 165+ SKU’s, over 20 million in annual sales. Lines included: paint prep, specialty coatings, fencing, caulking, and contact adhesives• Marketing – responsible for nation wide marketing, branding, collateral, POP and packaging programs for Home Depot, Wal*Mart, paint chains, and co-operative channels• Presentation – developed and designed fact based selling materials for line reviews with Home Depot, Lowe’s and Wal*Mart.• Leadership –… Show more • Management – five product lines, 165+ SKU’s, over 20 million in annual sales. Lines included: paint prep, specialty coatings, fencing, caulking, and contact adhesives• Marketing – responsible for nation wide marketing, branding, collateral, POP and packaging programs for Home Depot, Wal*Mart, paint chains, and co-operative channels• Presentation – developed and designed fact based selling materials for line reviews with Home Depot, Lowe’s and Wal*Mart.• Leadership – cross-functional team leader coordinating customer service, QC, manufacturing, development, finance, overseas sourcing for nationwide product roll-outs, re-branding, and EOL • Key accomplishments:• Successfully launched over 25 new products, packages, and promotions in 2006• Developed, marketed and sold a one part epoxy paint for bathtub and sink refinishing in Home Depot• Re-branded product line Oops Remover to Goo Gone Xtreme in Wal*Mart• Created and introduced a new line of safe paint strippers into Lowe’s with sales of over 1 million and contribution margin in excess of 30%• Strengthened Jasco Paint Removers branding, image and product offerings that eventually sold to W.M. Barr• Provided technical knowledge and training to customer service teams Show less

Bellingham, Washington Area

• Management – developed, supported and managed the distribution channel of Audio/Video System Integrators, sales teams, operations, support and product development• Marketing – designed and developed sales strategies, collateral, and strategic partnerships to establish new video business and sales channels• Sales – introduced new product lines and created sales programs to achieve company objectives• Trade Show Development – coordinated and developed trade show strategies for… Show more • Management – developed, supported and managed the distribution channel of Audio/Video System Integrators, sales teams, operations, support and product development• Marketing – designed and developed sales strategies, collateral, and strategic partnerships to establish new video business and sales channels• Sales – introduced new product lines and created sales programs to achieve company objectives• Trade Show Development – coordinated and developed trade show strategies for twelve national events per year. Key Accomplishments• Created and developed promotional strategies for 12 to 15 new products per year• Established over 275 new authorized resellers through direct contact and networking• Over $10 million in annual sales using promotion and marketing strategies• Responsible for recruitment and training of inside and outside sales staff Show less

Blaine, Wa.

• Sales – managed inside phone sales and customer support teams• Promotions – developed and implemented direct promotional campaigns to attract new customers, establish repeat business using direct mail, email, outbound telemarketing, and dealer promotions• Advertising – created and designed 70 plus page catalogs mailed to customers in the U.S. and Canada. National advertising campaigns in over 25 publications and Internet sites• Database Management – created and maintained custom… Show more • Sales – managed inside phone sales and customer support teams• Promotions – developed and implemented direct promotional campaigns to attract new customers, establish repeat business using direct mail, email, outbound telemarketing, and dealer promotions• Advertising – created and designed 70 plus page catalogs mailed to customers in the U.S. and Canada. National advertising campaigns in over 25 publications and Internet sites• Database Management – created and maintained custom MS Access database of end users and direct contacts for the purpose of direct marketing, promotions, sales and support history• Staffing – implemented policies and procedures, hired and trained a team of customer service representatives, sales representatives, and technical support staff• Reporting – established monthly monitoring and reporting systems for President and international partnersKey Accomplishments• Over 1 million hits per month with 30% of total business from e-commerce• Over 20,000 unique customer purchases• Built direct contact database to over 200,000 Show less