Allison Clark Email & Phone Number

As a Senior Digital Marketing Manager, I serve in a multifaceted role that blends client liaison responsibilities with team leadership. My position entails being the key intermediary between our clients and internal teams — Marketing, Web Development & Design, and Sales — while directly reporting to our Co-Founder. My primary focus is on leading teams to meet and exceed client expectations and enhancing internal processes, all aimed at expanding our ability to accommodate a larger client base.

Clients: Medtronic, Aerin Medical, CVRx, Shockwave Medical, Freenome, Arcus Biosciences, Reeve FoundationExpert in crafting and leading digital marketing strategies within the healthcare, pharmaceutical, and medical device sectors for our clients. Specialized in developing targeted campaigns for a diverse clientele, including patient outreach, physician engagement, B2B initiatives, direct-to-consumer (DTC) marketing, and clinical trial promotions. Utilized advanced website tagging and analytics to measure user engagement across platforms, enhancing brand visibility and traction within these critical industries. Implemented email marketing campaigns, leveraging tools like HubSpot, Marketo, and Pardot, and delivered comprehensive analytics reporting to inform client strategies and presentations.

As a Paid Media Strategist, I specialized in curating and managing paid search campaigns targeting both DTC and HCP audiences. Leveraging platforms like Twitter and LinkedIn, I executed impactful native ad strategies. My role also involved ongoing campaign optimizations, detailed performance reporting, and presenting fresh strategies to clients, ensuring their brands stayed ahead in the digital landscape.

Clients: Grand Canyon West, Visit Lake Geneva, Visit Bozeman, Taste Newberg, Indiana Dunes National Park, Flagstaff Managed the full lifecycle of ad campaigns, including strategy, optimization, and performance analytics, with over $4M in budgets for major U.S. destinations. Oversaw 250+ campaigns across multiple digital channels such as paid search, display, video, native advertising, CTV, and OOH. Demonstrated expertise in balancing large-scale budgets and driving high-impact paid media strategies.

Greater Detroit Area

Foris Solutions is an investor for a multi-unit franchise of Precision Garage Door.I established a new department that served as a cross-functional lead generation and inside sales team. By integrating automation to enhance efficiency and maintaining human interaction for complex issues, we achieved over $2M in revenue for a multi-unit franchise within the first 18 months. Innovative Lead Management: My forward-thinking approach to lead management involved designing and implementing cutting-edge lead generation funnels across diverse platforms, including Yelp, Google, and Facebook, among others. By introducing lead scoring and optimizing workflows, I significantly enhanced lead quality and conversion rates.Sales Leadership: Managed all aspects of sales communication, enhancing customer engagement and conversion rates through persuasive scripts and strategic communication. My close collaboration with General Managers across various locations was instrumental in setting and achieving ambitious monthly sales targets.Operational Management: Hiring, training and maintaining work schedules, performed billing and payroll duties, and updated procedures to enhance efficiency.Data-Driven Decision Making: Provided C-suite executives with detailed KPI and P&L reports, pivotal for refining budget allocation and enhancing ROI.. This strategic approach contributed to over 55% YoY increase in net profit.

Greater Detroit Area

Managed The Nerve Center Between Customers And Service Technicians To Facilitate A Memorable Client Experience.