Michael Pohl Email & Phone Number

Sacramento, California, United States

• Work closely with external marketing agencies and vertical GM’s to oversee and ensure the effective management of Google and Bing PPC campaigns, ensuring alignment with company goals and performance metrics
• Manage the setup and maintenance of marketing feeds, ensuring all digital channels are fully optimized and prepared for ongoing promotions and discounts
• Lead the strategy and execution of paid social media marketing across the company, focusing on driving growth and optimizing ROAS
• Conduct in-depth analysis of campaign performance across all channels, interpret data insights, and provide actionable recommendations to improve overall marketing effectiveness.
• Foster strong relationships with internal teams and external partners to align efforts, share insights, and achieve collective business objectives

Davis, California, United States

United States

• Lead social-media strategy and execution for several growing startups, including the fast-paced digital media property Senior Executive Media, within the "Labs" division of parent company Community.co
• Managed all social media profiles including Instagram, X, Facebook, Threads and LinkedIn with social media strategies to create a content schedule that increased newsletter subscribers by 594% year over year
• Grew and managed a private LinkedIn group from 400,000 to 1.1 million members in just over a year
• Managed a $50,000+ per year paid ad spend budget and achieved rates as low as $13.41 per result
• Collaborated with copywriters, graphic designers, and leadership staff to craft engaging content through strategic plan
• Created content strategy, graphics, videos, and more through advanced skills with Adobe Photoshop, Adobe Premiere Pro, Hootsuite, and more

Sacramento, California, United States

• Managed all social media profiles, including Facebook, Instagram, LinkedIn, Twitter, Youtube, and Wordpress Blogs
• Increased organic reach on social media platforms by over 1000% via social media strategies to create a content schedule that increased traffic to the company website
• Worked with employees and contractors from multiple offices to create engaging content for marketing purposes
• Optimized LinkedIn profiles for 300+ staff members to create cohesive branding for the companyStrategized content schedule based on feedback from Google Analytics and Google Tag Manager

Antioch, CA

• Provided media marketing content and strategy to over 50 companies to promote their brand
• Initiated a series of marketing campaigns via local broadcast and social media platforms resulting in an increase of sales by 50%
• Recorded and edited photo and video content on Adobe Suite softwareManaged a budget of $200,000 per year to allocate appropriate funds to sections of the company

Antioch, CA

• Developed and implemented a comprehensive marketing plan, resulting in regular sales in excess of $5,000
• Utilized advanced editing techniques to enhance photographs, consistently exceeding client expectations

Hayward, CA

· Served as a travel photographer in the Bay Area to photograph contracted companies· Provided technical and managerial support to the Hayward site · Collaborated with a team of 20 people to execute necessary events including charity auctions, school portraits, and local events