Michael Pohl Email & Phone Number

Sacramento, California, United States

• Work closely with external marketing agencies and vertical GM’s to oversee and ensure the effective management of Google and Bing PPC campaigns, ensuring alignment with company goals and performance metrics• Manage the setup and maintenance of marketing feeds, ensuring all digital channels are fully optimized and prepared for ongoing promotions and discounts• Lead the strategy and execution of paid social media marketing across the company, focusing on driving growth and optimizing ROAS• Conduct in-depth analysis of campaign performance across all channels, interpret data insights, and provide actionable recommendations to improve overall marketing effectiveness.• Foster strong relationships with internal teams and external partners to align efforts, share insights, and achieve collective business objectives

Davis, California, United States

United States

• Lead social-media strategy and execution for several growing startups, including the fast-paced digital media property Senior Executive Media, within the "Labs" division of parent company Community.co• Managed all social media profiles including Instagram, X, Facebook, Threads and LinkedIn with social media strategies to create a content schedule that increased newsletter subscribers by 594% year over year• Grew and managed a private LinkedIn group from 400,000 to 1.1 million members in just over a year• Managed a $50,000+ per year paid ad spend budget and achieved rates as low as $13.41 per result• Collaborated with copywriters, graphic designers, and leadership staff to craft engaging content through strategic plan• Created content strategy, graphics, videos, and more through advanced skills with Adobe Photoshop, Adobe Premiere Pro, Hootsuite, and more

Sacramento, California, United States

• Managed all social media profiles, including Facebook, Instagram, LinkedIn, Twitter, Youtube, and Wordpress Blogs• Increased organic reach on social media platforms by over 1000% via social media strategies to create a content schedule that increased traffic to the company website• Worked with employees and contractors from multiple offices to create engaging content for marketing purposes• Optimized LinkedIn profiles for 300+ staff members to create cohesive branding for the companyStrategized content schedule based on feedback from Google Analytics and Google Tag Manager

Antioch, Ca

• Provided media marketing content and strategy to over 50 companies to promote their brand• Initiated a series of marketing campaigns via local broadcast and social media platforms resulting in an increase of sales by 50%• Recorded and edited photo and video content on Adobe Suite softwareManaged a budget of $200,000 per year to allocate appropriate funds to sections of the company

Antioch, Ca

• Developed and implemented a comprehensive marketing plan, resulting in regular sales in excess of $5,000• Utilized advanced editing techniques to enhance photographs, consistently exceeding client expectations

Hayward, Ca

· Served as a travel photographer in the Bay Area to photograph contracted companies· Provided technical and managerial support to the Hayward site · Collaborated with a team of 20 people to execute necessary events including charity auctions, school portraits, and local events