Rebeca Ramirez Email & Phone Number

Responsible to create, and develop a strategy that supports the growth and positioning of the comercial division across Central America.

-Family Asset Advisor Designed strategies by developing, operating, maintaining, upgrading, and disposing Real Estate assets in the most cost-effective and profitable manner -Voluntary sabbatical leaveDuring the pandemic I made a professional pause to support strategic family priorities and also improve career knowledge.

Plan and execute Marketing and Communication Plan by defining and implementing the yearly budget to execute the initiative’s supported by the external communications service agencies (PR/Digital/Design/CRM). Owner of the correct Branding and Image implementation, with the spokespersons assigned to attend media requests. Generation of metrics and lead conversion’s rate with the sales team. Position reports to CEO.• I designed and implemented the first integrated marketing and communication strategy plan for the company. I run a SWOT by defining key priorities, involving stakeholders, and procuring strategic support from media and creative agencies. I negotiated and allocated budget . The execution was done according to the expected return on investment (ROI). The launching and positioning of a new Branding Identity was deployed in time through all the stablished channels, media and targets, obtaining the desired results after 10 years of use of the last Logo. • I led the company to obtain the Country Brand Certification “Essential Costa Rica” as a competitive factor for its positioning and established the Corporate Social Responsibility Committee and plan. As a result, the company became the first Datacenter in the country to obtain the certification and improve its positioning to reach more international clients. • I developed the strategies for demand generation & loyalty efforts to increase the sales funnel. By setting a proactive program with traditional marketing efforts such as participation in Technology Fairs, through Stands and Sponsorships, media publicity and PR. I also led the incursion in digital channels such as Facebook and LinkedIn. I integrated the CRM Databases to the communication campaigns, managed content creation and delivery, activation of Corporate Chats, Websites, and Satisfaction Surveys. As a result, the lead conversion rate improved, having a tracking record of each campaign based on key performing indicators and metrics.

Role1 Marketing & Communications Manager for Central America. Country Positioning, Rebranding, Brand Awareness and Media Relations according to Corporate and local initiatives – Position reports to Country ManagerRole2 Advanced Technology Leader for COL, VLA, Caribbean, Andean & Central America): Creation of the Demand Generation Plan, New Product Launching, Roadshows and Technology Fairs. Position reports to Regional Marketing Manager.•I led the corporate rebranding strategy for a 20-year Brand through an integral PR and MKT Campaign for customers, distributors, and media. Also, the relocation to a new office with bigger capacity and new technology in a coordinated engagement plan that was successfully delivered on a timeline and costs base.•I coordinated the execution of the most important Cisco Technology event called ¨Cisco Networkers¨ in Panamá with 1500 attendees. The execution of the event was done by engaging Cisco Distributors sponsorships. The total cost of more than a $1million was managed successfully by a break-even event result.•I negotiated, payed and controlled the contract service agreements with Agencies, that supported the external execution of campaigns, such as: Market Intelligence, Lead Generation, Content Creation, Media Relations, Digital MKT, Design & Branding besides others. The analysis of cost vs benefit was handled according to the expected budget allocation.•I developed the Digital Strategy for lead acquisition by launching new products and services across the region. Virtual and face to face efforts were deployed achieving tracking record of leads caption and conversion closing rate for the funnel.•I participated in the strategic planning and cultural change processes, so that the region I worked for could reach more resources and budget based on KPI and ROI metrics that helped understanding the priorities to be executed. Based on conversion lead ratios, the region was able to obtain additional resources.

Master In Business Administration / Sustainability

Corporate And Social Responsibility Diploma By United Nations Global Compact

Bachelor´S Degree Mass Communication Sciences – Minor In Public Relations

Licentiate Degree In Marketing Communications