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Nova York, United States

Managing over 20 clients across the US and UK regions, utilizing mostly Amazon DSP as a key platform in media planning strategy to achieve the sales goal, enhance ROAS, and increase revenue. Using Quartile's Portal alongside robust AI solutions enables us to deliver impactful solutions that drive profitability and e-commerce success.- Amazon Ads DSP as a key platform using Amazon Marketing Cloud (AMC) strategy;- Account Management and Monitoring;- Media Planning, Campaign Execution and Development;- Performance Analysis and Strategy Enhancement;- Client Communication and Relationship Management.

São Paulo, Brazil

🎖️Top Performance Employee LATAM 2023Strategic planning in Digital Media focused on the Growth of Disney Streaming Service; Participation in the planning and launch of content, films, and series for Streaming platforms using Digital as a communication channel; Construction of guidelines and project management with other areas to grow the digital mindset and synergy between areas;- Team & project management- Budget management for Paid Media campaigns and global/annual negotiations.- Relationship with local and global stakeholders

São Paulo, Brazil

Strategic planning of the entire conversion funnel with a focus on brand building and awareness; Sale of Digital Media; Programmatic Strategy and Inventory Sales; Performance monitoring through Google AdManager (SSP); Elaboration of the post-campaign report; KPI analysis; Negotiation of content projects and influencers for brands; Relationship with advertising agencies & clients.

São Paulo, Brazil

Accounts: Devassa, Schin, Kaiser, Glacial, FYs & ItubaínaTeam management and development; Strategic planning and tactical of digital campaigns in the Heineken portfolio; Negotiation of projects with partners and media vehicles; KPI's analysis of campaigns and actions; Performance and confection monitoring reporting during and post-campaign; Flow management operational campaigns, relationships with local and global contacts.

Rio De Janeiro, Brazil

Accounts: Oi, Tim, Vivo, Claro BR & Claro LATAMResponsible for performance strategies in sales channels; Monitoring and analysis of engagement metrics & KPIs through the development of dashboards, mainly in Data Studio. Product management SVA - Value Added Service; Collaboration in product development, approval, andlaunch; Product ow tests - WEB Portal, WEB Mobile, and APP; Contact, service and negotiation with customers and operators.

Rio De Janeiro, Brazil

Accounts: Fanta, Sprite, Schweppes, Del Valle, AdeS, Matte Leão, Crystal & SmartWaterStrategic and tactical planning of digital campaigns for the Coca-Cola Company portfolio; Responsible for team management, Media Plan, Online advertising, sponsored media, campaign monitoring and optimization; Analysis of KPI's of campaigns and actions (Key Accounts); Reporting & Billing; Customer contact and negotiation with media publishers.

Rio De Janeiro, Brazil

Coca-Cola's Media Intelligence Lab (KOLAB)Accounts: Coca-Cola, Sprite, Fanta, Del Valle, AdeS & Coca-Cola Store.Coca-Cola store campaign planning (ecommerce). Preparation of a media plan integrated with branding and campaigns focused on conversion; Preparation of reports focusing on CTA, ROI and Lead generation. Contact with customers, partners and Key Accounts.Main skills:• Campaign Planning• Creation of strategic and tactical media plans• Use of platforms: Facebook Ads, Google Ads, Twitter Ads & DV 360º• Programmatic Media

Rio De Janeiro, Brazil

Coca-Cola's Media Intelligence Lab (KOLAB)Responsible for:• Media plan;• Campaign management, monitoring, and optimization;• Reports & Billing;• Skill in: Facebook Ads, Google Ads & Programmatic Media.

Rio De Janeiro, Brazil

Leila Diniz Culture Room.• Production of corporate content in institutional media - Scala software.• OFF Media Planning to publicize the events.• Planning of Social Media and Sponsored Media (Facebook Ads).• Assembly, maintenance, and organization of events and exhibitions related to the room.• Contact and service agencies, suppliers, and exhibitors.

Rio De Janeiro, Brazil

• Tactical planning, monitoring, and management of social networks with skills in Hootsuite, Seeker, and Facebook Ads.• Production and proofreading of texts to improve SEO for Google Adwords campaigns.• Participation in internal marketing campaigns.• Service and contact with the small, medium, and large customers.

Bachelor, Media Studies

Activities and Societies: Participation in the Institutional Communication Team (ECIN). Main objectives: planning, execution.

Master Of Business Administration - Mba, Digital Business

Pós-Graduação Lato Sensu da USP, do programa USP/Esalq

Licentiate Degree, Public Relations, Advertising And Marketing

Activities and Societies: Participation in ECREA - 5th European Communication Conference. The Conference received more than twelve hundred.