- Developed and produced engaging video content for social media platforms.- Live Social Media Coverage of Events: Provided real-time coverage of events through live streaming and instant social media updates, capturing key moments and driving audience interaction.- Public Relations and Case Study Creation: Crafted compelling PR materials and case studies, including conducting interviews with key stakeholders.-Traditional and Digital Campaign Management: Led the planning and execution of marketing campaigns across traditional and digital channels, resulting in increased brand awareness.- Landing Page Creation: Designed and optimised landing pages to support marketing campaigns, improving conversion rates and user experience.- Stakeholder Engagement: Engaged with stakeholders at various levels, building strong relationships and ensuring alignment with marketing goals.- Project Management: Oversaw multiple projects simultaneously, ensuring timely delivery and adherence to budget and quality standards.

• SEO Content Creation: Collaborated with an agency on SEO strategy and subsequently crafted content aligned with best SEO practices, propelling the university to the top position in organic search rankings.• Email Marketing & User Engagement: Created Mailchimp campaigns, ensuring tailored communication.• Web Development & Maintenance: Managed website updates, from new page integrations to content adjustments, ensuring seamless navigation and optimised user experience.• Social Media Strategy & Event Coverage: Led live event coverage across social platforms and innovated with TikTok content, broadening digital outreach and engagement. As well as carrying out community management daily. • Data-Driven Marketing & Student Profiling: Pioneered a student survey, utilising data analytics to craft student profiles, empowering more personalised and effective marketing strategies.• Organic Social Performance Reports & Adaptation: Evaluated the efficacy of organic social posts through regular analysis, guiding content recalibration and graphic redesigns when necessary to optimise engagement.• Event Management: Lead setup and execution for open events.

• Managing client accounts: Phone calls, face-to-face and Zoom meetings, and email communications with clients on updates and any issues they have. • Monthly performance reports: Analysing performance data from Google Analytics, Google Ads, and SEMrush. • Updating website and uploading blogs and optimisation content to websites. Using custom-built websites and WordPress. • Creating SEO monthly strategies- then tasking content to the content team to be created.

• Key achievement: TikTok lead- Launching the company’s TikTok and leading activity on the account: from steering the brand identity of the channel, to content research, video filming and editing, to engaging with comments and followers. Since its launch, the account has been averaging an engagement rate of 28% and a monthly growth rate of circa 200%• Data analysis- Reviewing the performance of TikTok videos to allocate budget and decide on content promotion• Internal communications lead- Creating and distributing a monthly companywide newsletter to keep the wider team informed of news and developments.• Social media communications- Responding to comments across Facebook, Instagram and Trustpilot, embracing the business’s unique tone of voice.• Customer service- Responding to customer queries through live chat and email.

• Key achievements: 3-month offshore secondment in Cape Town and gaining a chartered insurance institute qualification in insurance. • Auditing of all operational departments to ensure they are FCA compliant• Analysing trends and data and refreshing training materials accordingly.• Creating a monthly newsletter across 3 different intranets, including information on statistics, pass rates and common markdowns• Leading a project on call guide changes to ensure a more customer-centric approach