Rebecca Daugherty Email & Phone Number

North Canton, Oh, Us

Akron, Ohio, United States

• Lead a team focused on delivering sales enablement and channel partner marketing support. • Develop and execute a results-driven, integrated content, communications, and sales enablement strategy.• Direct the production of quarterly business review content and central repository, ensuring timely updates, brand standard alignment, and superior quality; partner with corporate account directors to create partner-specific content.• Manage, evolve and optimize GOJO’s sales enablement software (Highspot); activate enterprise sales campaigns, new product launches, promotions, marketing campaigns, brand topics, and more.• Direct the field communications strategy, process, and integration to deliver timely, comprehensive, and actionable communications to GOJO sellers, distributor seller representatives and channel partners.• Customize and tailor key messages and themes for a variety of internal and external audiences.• Conduct audience segmentation to further define key targets and drive messaging relevance/clarity.• Build positive and collaborative relationships internally and externally, while creating connections between GOJO sales, marketing, and key trade participants.• Report on the impact/engagement of content, communications, and events; Gather insight to improve and optimize.

Akron, Ohio

• Build strategies to position our brands within our consumer and corporate markets, including brand positioning and message tree creation.• Develop and update brand-aligned content strategies, editorial calendars, and content to ensure integrated marketing communication across social media, paid search and web.• Manage content production and ensure messaging is reflective of the PURELL® brand’s voice, tone and personality.• Continuously investigate and evolve social listening and engagement methods to optimize customer segmentation, acquisition, retention, and new product development.• Establish metrics to track, analyze, optimize and report out progress against business and marketing objectives.

Akron, Ohio

• Align multiple business teams to develop and implement innovative, market-specific content strategies that create awareness and demand for PURELL products and programs.• Conduct market research to identify needs, new innovation prospects and communication opportunities.• Develop value propositions and content plans to support emerging markets and new product launches.• Steer thought leadership strategy to create powerful marketing claims that sustain competitive advantage.

North Canton, Oh

Content marketing consultation/freelance services, including:• Craft digital and print content, both long- and short-form• Build dynamic, comprehensive content marketing strategies• Create and manage content calendars, including social media, blog, email marketing and more

Cuyahoga Falls, Ohio

• Build integrated, comprehensive annual digital and editorial content strategies; maintain meticulous content calendars to ensure integration; work closely with brand managers to ensure alignment.• Produce video and photo shoots to generate quality visual assets for web, social, and print content, managing each shoot through conception, strategy, execution, and publishing.• Create engaging web content, resulting in a 145% increase in pageviews and 275% increase in organic traffic.• Measure and evaluate the effectiveness of all strategy and content performance through a variety of reporting and analytics tools and apply metrics to guide future campaigns.

Canton, Ohio Area

• Design omnichannel content marketing plans that generate organic web traffic and increase lead generation; centralize the company’s social media strategy and produce engaging social posts.• Develop content that positions the company and product brands powerfully within established target markets.

Uniontown, Ohio

• Research/contact various media outlets.• Book and keep track of radio interviews for clients.• Make appearances at local events clients attend. • Interact with clients and make sure they are accommodated. • Perform general office duties.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Arts (B.A.), Corporate Communications