Rebecca Daugherty Email & Phone Number

Leading all strategic and creative marketing efforts for the ABC Television Network, including nearly 120 shows across primetime, late-night and daytime, I transformed a siloed 200-person marketing organization into a unified marketing powerhouse that delivered breakthrough campaigns and innovative creative, from Roseanne’s iconic living room in New York City subway to thousands of strategically-placed billboards that garnered nearly 1B impressions for the launch of A Million Little Things.Leveraging advanced data and analytics to modernize our marketing strategy and combat disruption in consumer viewing patterns, I implemented a cutting-edge marketing mix, prioritized precision marketing and applied predictive analytics to optimize creative, placement and synergy. Results include:► Positioning ABC as the #1 entertainment network in 2019 and delivering its first #1 Summer season in 24 years.► Launching the #1 New Drama (The Good Doctor) and #1 TV Show & Comedy (Roseanne), as well as re-launching American Idol.► Delivering a social strategy that drove ABC to the #1 most social primetime network entertainment season to-date.► Prioritizing a LIVE strategy to garner great success for specials, including reaching 40M viewers and top-10 highest season broadcast special for all four nights of Jeopardy – The Greatest of All Time.My leadership spanned all aspects of marketing, from brand management and creative production to media planning, digital and social strategy and content. I managed synergy efforts with Walt Disney Television and Studio Partners, including the new Disney+ streaming service, as well as relationships with The Academy of Motion Picture Arts and Sciences, The Television Academy, SVOD and linear platforms and major production studios.

Greater Los Angeles Area

As the executive leader of a 20-member marketing team, I steered strategy, creative direction, and execution of 360-degree campaigns for network dramas, specials, and movies. The visionary behind launch and sustain campaigns for some of ABC’s biggest brands, I led marketing for Scandal, How to Get Away with Murder, Once Upon a Time and Marvel’s Agents of S.H.I.E.L.D., among others. Faced with changing audiences and fierce competition, I conceived and launched ABC’s TGIT campaign to drive viewer growth and engagement, delivering one of the most successful networks brands in TV history and resulting in:► 1B+ Facebook impressions – unprecedented buzz for a network brand campaign.► Over 5 years of #1 ranking for ABC Thursday nights.In addition to TGIT, I partnered with producers, PR, and talent to accelerate the moderate performer Scandal into a huge television hit. By leveraging a big event on the show that all partners could rally around on social media, we saw immediate exponential growth that continued for several seasons and changed the way talent interacted with fans on Twitter.

As the pioneer of a dedicated marketing team behind cornerstone programming, I built and led a brand new team to create all campaigns and foster key relationships with the multiple partners who crated live events, specials and late-night programming, including Jimmy Kimmel Live, The Oscars, The Emmys, New Year’s Rockin’ Eve, Hallmark Movies, and other special programming.

Los Angeles Metropolitan Area

As the creative leader for ABC dramas and movies, I developed award-winning campaigns for Grey's Anatomy, Desperate Housewives, Lost and many other successful brands.

Los Angeles Metropolitan Area

In one of my early roles with ABC, I oversaw the creation and production of original special shoots and presentations to market all primetime product.

Los Angeles Metropolitan Area

Responsible for managing and directing all creative marketing efforts, including campaigns, special projects and presentations for all ABC daytime programming and children's Saturday morning programming.