With over twenty years of experience in leadership, customer service, talent development, and content marketing strategies, I use my expertise to help small businesses develop strategies to build their SEO standings.As a freelance marketing consultant, content creator, and web content editor, I specialize in designing and editing blog and website copy optimized for SEO. I also develop and implement marketing campaigns, channels, strategies, and related tasks for my clients on an as-needed basis. Additionally, I have a strong background in email marketing and designing lead magnets to assemble a strong email following.My goal is to help other small businesses grow, and continue growing my business. With the way consumer behavior has shifted to digital marketing, it is more important than ever to have a strong brand and digital presence in order to reach new audiences, keep existing customers and grow revenue.Some companies I have worked with include The MBC Group, TRAX Analytics, Mirror Mirror Med Spa, Arora Engineers, EcoMark Solar, Solar Power Pros, J&K Roofing, Evolution Roofing, Pinetree Financial, and R2 Medical Clinic.I found my purpose in helping people find a way to live their passion everyday. "You are never too old to set another goal or dream a new dream." - C.S. Lewis

This position includes working with CEO and upper management directly to create and execute a variety of diverse media campaigns and strategies. Overall responsibility for brand management and corporate identity. Developing the marketing strategy for new and existing products. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Guiding the day to day activities of the marketing team. Ensuring that the marketing objectives are implemented by the marketing team. Work closely with product management team to define marketing materials and programs. Manage social media presence and direct programs to improve social media reputation and recognition. Undertake continuous analysis of competitive environment and consumer trends Overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans. Manage and improve lead generation campaigns, measuring results. Monitor and report on effectiveness of marketing communications. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analyzing potential strategic partner relationships for company marketing.

This position includes working with CEO and upper management directly to create and execute a variety of diverse media campaigns and strategies. Overall responsibility for brand management and corporate identity. Developing the marketing strategy for new and existing products. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Guiding the day to day activities of the marketing team. Ensuring that the marketing objectives are implemented by the marketing team. Work closely with product management team to define marketing materials and programs. Manage social media presence and direct programs to improve social media reputation and recognition. Undertake continuous analysis of competitive environment and consumer trends Overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans. Manage and improve lead generation campaigns, measuring results. Monitor and report on effectiveness of marketing communications. Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analyzing potential strategic partner relationships for company marketing.

Developed plans and set targets to ensure sales team meets company sales objectives within a certain market.Coordinated the designed and dissemination of marketing and advertising materials and messages.Oversaw and conduct research on product target markets, customer demographics, and activities of competitors.Assisted in the development and implementation of annual marketing and sales plans for a specific region or division.Trained, managed, directed, and evaluated teams of marketing and sales personnel. Including phone team and appointment setting, sales team and in-home consultation and Events team and lead development. Grew volume by 50% on the phone and sales teams. Implemented Radio, digital, print and other marketing strategies.

Maintained a high standard of excellence in client and vendor relations within a culture of safety and a goal of zero lost time accidents annually. Managed office workings including supplies, environment, maintenance and culture. Was responsible for phones, scheduling, calendars, meeting rooms, and supporting operations (pre-construction, estimating, etc.). Additional duties included organizing and facilitating sub-contractors pre-qualification process and compliance tracking, as well as, organizing company events, correspondence and new hire intake. Other responsibilities included developing and facilitating employee-training programs to promote individual growth and communication skills.

Focused on representative development. Used several metric and performance indicators to develop specific coaching strategies. Succeeded in helping several agents move up in the company and reach high performance. Developed and implemented new training programs in order to give new hires the tools for ultimate success. Drove employee engagement with new programs for feedback and recognition. Created a strong team dynamic and cooperation both internally and externally. Coordinated hiring, facilitated disciplinary actions and processed terminations.

Created simple and exceptional customer service for OtterBox customers. Worked at a high performance rate while operating multiple systems and interacting with customers simultaneously. Assisted clients with warranty claims, facilitated new sales, and assisted with customer issues and complaints. Developed Peer-to-Peer coaching within my team, served as assistant trainer to support customer service expectations. Interacted with various call center departments regarding cultural development, peer coaching and new hire training. Trained and coached new team members.

Developed professional customer service staff. Designed and applied programs with planned and achieved goals for students. Created and conducted customer service training program for over forty student employees. Drafted written reports detailing customer issues and crisis management for training purposes. Engaged in daily office and staff management while updating forms and procedures to increase accountability and efficiency. Edited and maintained department website.

Facilitate office administration, legislative and media research; create talking point and OP-ED for the Senator. Manage constituent communications, training new interns, developed new and more efficient processes, scheduling for the Senator, prioritizing, and multi-tasking in a dynamic and fast paced work environment.

Managed daily operations of the facilities maintenance department and improvement projects for client, Hewlett-Packard. Created new procedures to promote efficiency and employee knowledge in a complex working environment; worked closely with inter-departmental agencies to direct project completion. Executed large-scale projects for several hundred clients while meeting budgetary demands and deadlines, while providing excellent customer service, and raised operations GP by an average of 20% while increasing overall customer job satisfaction.

Provided office management to several departments including finance, and used car sales. Provided administrative assistance to general manager, general sales manager, sales managers, finance director, finance directors, and sales staff. Cross-trained with payroll coordinators, titles department, and business department to provide assistance when needed. Processed car deals (finance, cash, commercial, dealer trades, and wholesale) ensuring that all paperwork was correctly, and complete (meeting bank, and company requirements) prior to submitting for funds. Establish rapport with financial institutions to help resolve funding delays in a quick and efficient manor. Interfaced customer communications and provided excellent customer service.