Rebecca Silver Email and Phone Number
Rebecca Silver work email
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Rebecca Silver personal email
As a data and mission-driven marketing professional specializing in CRM Strategy, I have extensive experience in data personalization, A/B testing, audience segmentation, and customer engagement. I possess a demonstrated track record in building audiences for global and hyper-local marketing campaigns, launching new marketing channels (push and SMS), streamlining work flows, developing testing strategies, optimizing email automations, creating a robust QA framework, and collaborating with global stakeholders to bring cross-channel messaging to life. As a results-driven producer, communicator, and team player, I deliver significant business growth through audience segmentation, and collaborate cross-functionally to improve customer experience and data quality through creative initiatives.Skills: Salesforce, Simon Data, SQL, Snowflake, Google Suite, Tableau, Google Trends, ThoughtSpot, JIRA, NPD POS and market share analysis, Looker, Qualtrics
Dashing Diva
View- Website:
- dashingdiva.com
- Employees:
- 129
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Lifecycle Marketing ManagerDashing DivaNew York, Ny, Us
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Crm Marketing Strategy Senior LeadWework Mar 2023 - PresentNew York, United StatesPartners with cross-functional teams to improve data quality, launch new marketing channels (Push and SMS), and build audiences for personalized lifecycle marketing initiatives. Constantly seeks ways to optimize existing processes and better utilize available platforms. • Self-taught SQL user to increase efficiency and minimize reliance on external partners for data optimizations.• Manages relationship with data engineering team to ensure data access, create fields based on marketing needs, and enhance data accuracy. • Architect audiences for 130+ campaigns, including for complex automations involving extensive data personalization requirements. -
Crm Strategy LeadWework Dec 2020 - Mar 2023New York, New York, United StatesCollaborated with Lifecycle, Paid Media, Territory, and Product Marketing as well as Sales, Data Engineering, and Product Managers to architect accurate audience segmentation, develop cross-channel marketing strategy and optimize existing campaigns. Overhauled existing data strategy by exploring new methods to utilize first-party data for improved prospect and member experiences and formulated roadmap for implementation. • Built out extensive audience sizing databases for Prospects and Members featuring 330+ standardized segments that auto-populate sizing.• Constructed and optimized 150+ audiences for marketing campaigns including 25+ multi-touch journeys for email automations.• Developed robust testing strategy and ran 15+ tests focused on optimizing open rate and click-through rate.
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Senior Category Specialist, ToysWalmart Ecommerce Jan 2020 - Dec 2020Hoboken, New Jersey, United StatesTrained 20 category specialists to build SEO optimized site experiences in conjunction with cross-functional partners. Created task roadmap, oversaw team’s progress, and utilized project management skills throughout 12-week project. Collaborated with suppliers, site merchandising, and store partners to launch marketing campaigns. Additionally, carried out responsibilities of a Category Specialist by owning the eCommerce category strategy. • Maintained P&L ownership of $6,800,000 toys business and delivered 19% growth in Q3/Q4 (81% growth YTD).• Composed category style guide for vendors to improve product page content, leading to 18.8% increase in content quality score.• Secured company exclusives, item features in annual toy catalog, cross-category Christmas experience, and Ellen DeGeneres’ top gifts list. -
Category Specialist - Electronics, ToysWalmart Ecommerce Jan 2019 - Jan 2020Hoboken, NjDeveloped omni-channel category strategy by utilizing market share, sales data, and competitor analysis. Managed buy quantities, item level sales forecasting, replenishment, sourcing (domestic and import), pricing, marketing strategy, vendor onboarding, costs, and back-end funding negotiations.• Maintained P&L ownership of $6,500,00 electronics business, increased market share in a declining category by 2.7%. • Improved customer journey by building SEO optimized site experience, which increased clicks by 125% YoY and site impressions by 420% YoY, as well as doubled non-branded keywords as traffic drivers during Q3/Q4.• Cultivated relationships with vendors, including sourcing and negotiating four new vendor contracts.
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Recruiting CoordinatorZocdoc 2017 - 2018Greater New York City AreaPartnered with recruiters and hiring managers across multiple departments to schedule interviews, improve operations and ensure exceptional candidate experience.• Scheduled and coordinated over 800 phone screens, onsite interviews, and candidate debriefs in New York, Phoenix, and Pune, India offices using Greenhouse, Outlook, and Google Calendar.• Created best-practices guide for interviewers; solicited and incorporated feedback from cross-functional partners.• Managed full life cycle recruiting process for eight internal roles, which led to promoting 13 internal hires. -
Customer Success AssociateQuartermaster Home Jun 2016 - Aug 2016TorontoFocused on methods for increasing user outreach and conversion by completing competitor analyses and providing customer onboarding support. Composed and edited website copy and marketing materials.• Conducted outreach to recruit over 100 new users to platform. • Analyzed platform for quality assurance purposes and contributed 75+ UI and UX recommendations. -
Research AssistantThe Wharton School 2014 - 2016Philadelphia• Created surveys for study participants using Qualtrics and coded data from studies• Updated and emailed surveys daily, and corresponded with study participants via email• Searched and assembled literature reviews; edited academic articles for publication and management course material -
Marketing AssociateOrcam Sep 2015 - Dec 2015JerusalemSupported marketing efforts and customer success for product users. Communicated and collaborated with employees in various departments in Hebrew and English.• Developed, authored, and edited 130 questions and answers for FAQ section of company’s website. • Edited and added Hebrew subtitles to company’s promotional videos using iMovie. -
Research AssistantRotman School Of Management, University Of Toronto Apr 2014 - Aug 2014Toronto, Canada Area• Developed and designed surveys using Qualtrics for study participants on MTurk.com• Coded data from studies -
Research AssistantUniversity Of Pennsylvania, Positive Psychology Center Jan 2014 - May 2014Philadelphia• Attended weekly lab meetings featuring presentations or discussions on different topics• Created and developed surveys teaching grit to children using Qualtrics• Recorded audio and inputted voice recordings onto surveys
Rebecca Silver Skills
Rebecca Silver Education Details
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Summa Cum Laude
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Psychology
Frequently Asked Questions about Rebecca Silver
What company does Rebecca Silver work for?
Rebecca Silver works for Dashing Diva
What is Rebecca Silver's role at the current company?
Rebecca Silver's current role is Lifecycle Marketing Manager.
What is Rebecca Silver's email address?
Rebecca Silver's email address is rs****@****abs.com
What schools did Rebecca Silver attend?
Rebecca Silver attended University Of Pennsylvania, The Hebrew University.
What skills is Rebecca Silver known for?
Rebecca Silver has skills like Public Speaking, Microsoft Office, Research, Powerpoint, Event Planning, Microsoft Excel, Microsoft Word, Social Media, Teaching, Editing, Fundraising, Nonprofits.
Who are Rebecca Silver's colleagues?
Rebecca Silver's colleagues are Octavia Cooper, Goobong Moon, Leslee Ybanez, Nicole Skinner, Steve Harris, Mercy Manoty, Michael You.
Not the Rebecca Silver you were looking for?
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Rebecca Silver
St Petersburg, Fl4converse.com, vt.edu, nike.com, tesla.com -
Rebecca Silver
New York City Metropolitan Area4newschool.edu, gmail.com, genepeeks.com, kindbody.com1 +160994XXXXX
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Rebecca Silver
Hi! I Am A Recent Graduate From Washington University In St. Louis' Olin Business School Interested In Marketing, Entertainment, Content Creation, And Fashion!St Louis, Mo -
3sagaftra.org, sagaftra.org, goldsgymsocal.com
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