I am a B2B comms specialist with years of experience crafting stories and creating campaigns that raise brand awareness, drive sales and protect the reputation of some of the UK’s biggest brands, including Unilever, JDE, Hovis, Diageo, Quintessential Brands, Mars Wrigley and Associated British Foods.I currently head up Clarion's B2B comms division leading a fantastic team of around 20 PR professionals. Here, my role is to ensure my team and I deliver best-in-class trade comms campaigns, communicating meaningful and impactful messages to a grocery retail and foodservice audience to achieve a positive and outstanding share of voice. My specialisms include:•Crisis and issues management •Thought leadership and senior level profiling•Category management and stakeholder engagement campaigns•Communicating social purpose and sustainability messages for clients•The ability to understand and navigate the ever-changing restrictions and limitations associated with highly regulated sectors such as tobacco, alcohol, and gambling •Taking a total comms approach to trade engagement through earned and owned content (including trade media buying)