- Develop an annual marketing strategy and plan, including seasonal campaigns to appeal to and reach a variety of audiences. - Key activities include website, newsletters, print, PR, partnerships and social media, helping to promote the overall eat, stay, shop and play offer. - Analysis and evaluation of existing activities to optimise future activities. - Ongoing market research and working with external agencies as well as desk research to evaluate and monitor visitor profiles.

Working with the company directors to proactively promote Wainwright Film & TV Services by:- Identifying and connecting with strategic partners.- Researching and identifying target audiences. - Helping to develop the company identity and branding.- Developing and managing all digital communications including website, Adwords, social media and e-newsletters.- Identifying and managing company advertising.- Monitoring, evaluating and reporting back on all activity.

Working with the company directors to proactively promote Sports Surfaces UK:- Researching and identifying target audiences.- Helping to refresh the company identity and branding.- Developing and managing all digital communications including website, Adwords, social media and e-newsletters.- Identifying and managing company advertising.- Delivering new marketing collateral including brochures, product cards - both online and printed. - Monitoring, evaluating and reporting back on all activity.

Research support for Cheshire East Strategy, April to June 2022- Researched and reviewed the DMP's 10 broad priorities which form the foundation of the Visitor Economy Strategy.- Created an online questionnaire, sent to 300 businesses, to help establish what themes/priorities require emphasis over the next 5 years.- Follow up-calls with 25 businesses to complete the questionnaire as a telephone interview.- Desk-based analysis of national travel and tourism research produced by VisitBritain, ALVA, Audience - Agency and others both pre-and-post Covid, focusing on the themes in the Destination Management - Plan and assessment of key market opportunities and trends i.e. cost of living impact, staycation, international visitors, sustainability, business and corporate markets.- Reported on the impact this will have on the DMP's 10 broad priorities and Visitor Economy Strategy.- Produced a final report with key business and desk research findings and recommendations.

- Helped deliver a post covid 'bounce back' campaign, including summer campaign, promoting memberships and supporting Trentham Live events promotion. - Key activities including working with an agency to deliver billboard, radio and paid for social media. - Print including leaflets, posters, onsite banners.

Project management for a 3 year, £330,000 Arts Council England Cultural Destinations Project.- Managing strategic partnerships including ACE, Local Authorities, Cheshire Local Enterprise Partnership and key Tourism and Cultural partnerships in Cheshire. - Overseeing the delivery of the project with key suppliers including the Audience Agency, Travel Tappers PR and Andrea Nixon consulting. - Creating and overseeing the delivery of the annual marketing campaign.- Monitoring, evaluating and reporting back to all stakeholders.

Marketing Project Manager, Part-Time, Dec 2013 - Nov 2019 , 6 yrs. - Creation, implementation and management of marketing campaigns for various business tourism, travel trade, garden and attractions consortiums. - Managing strategic partnerships and business consortiums. - Completion of digital marketing strategy including use of website content management to continuously update and attract new traffic.- Management of social media platforms including Facebook, Twitter, LinkedIn and YouTube- Liaison and management of external agencies including designers, website agency, PR and printers- Management of advertising including sourcing of media space, price negotiation, creation of design briefs and advert proofing- Organisation of promotional literature including brochures, leaflets and promotional items with copy writing and proofing of design and contentCorporate Communications Manager 2010 – 2012 Part Time, Maternity Cover- Corporate communications including weekly external and internal newsletters and writing and issuing weekly press releases to local and regional press. - Corporate branding including creative design, print, corporate website and events collateral. Cheshire's Gardens of Distinction, Full-Time Project Manager, 2007 - 2009, 3 years. - Managing a £140,000 business improvement program as part of Cheshire’s Year of Gardens 08. - Activities included managing external consultant, workshops and monitoring and evaluation against set targets. - Project managed the first year (due to maternity) of a 3-year ERDF (European Regional Development Fund) programme for Cheshire’s Gardens of Distinction (CGoD) with a budget of £800,000. - Tasks include commissioning market research, writing and presenting the marketing plan, marketing agency selection, delivery of marketing activities and managing the evaluation process (adhering to ERDF monitoring and evaluation approaches). - Line managed ERDF project assistant.

Project management: 2006/07graduate recruitment marketing campaign. - National focus groups and online survey – delivering a report to OMP and head of HR. Conclusions and recommendations used to write the 2007 campus marketing project plan- Liaising with external design agencies from writing the brief to agency selection and delivery of activity on time and within budget. - National presentations at 6 universities to 300 plus students to raise the profile of Deloitte and encourage student to join. - Working with the global website team to update and create new content for the graduate site.

- Producing and implementing marketing plans and budgets for target universities in Scotland and the North of England in line with national graduate recruitment objectives.- Organising, promoting and managing recruitment events around the country.- Identifying, creating and managing sponsorship and advertising opportunities for each office and university.- Website: Updating and creating new content.- Building and maintaining excellent relationships with KPMG employees, university careers services, academic departments and student societies.

- Development and implementation of office marketing plan and budget in line with corporate aims and objectives.- Responsible for the creation and delivery of internal and external communications including newsletters and intranet/internet. - Corporate event management including seminars and conferences for 500 plus (both in the UK and Europe).- Responsible for the databases (Interaction) of clients, target clients and intermediaries both locally and nationally.- Weekly reporting to the Office-Managing Partner and monthly reporting to the Management Board.