Rebecca Wipf Email & Phone Number

United States

Santa Monica, Ca, Us

Santa Monica, Ca, Us

• Developed and executed full-funnel, cross-channel customer acquisition strategy for Lunya, driving new customer growth.• Managed affiliate and influencer programs to increase brand awareness and drive customer acquisition.• Collaborated with senior leadership to optimize conversion rates and achieve sustainable growth.• Responsible for optimizing Shopify collections, tagging, and coupon codes for paid media, affiliate and influencer purposes.

Santa Monica, Ca, Us

• Led performance marketing efforts for Lunya & Lahgo, focusing on traffic driving and new customer acquisition through paid social, SEM, CTV, OLV, and programmatic channels.• Collaborated with cross-functional teams to increase conversion rates and grow the customer base.• Implemented data-driven strategies to optimize campaigns and drive measurable results.

Portland, Or, Us

• Developed and executed growth marketing strategies through various digital campaigns for Sasquatch Agency clients.• Managed investment strategy and creative development for organic and paid social, PPC, display, email, SMS, and video ads.• Analyzed metrics to optimize campaigns, resulting in increased ROI and brand awareness.• Worked with cross-functional teams to develop a brand ambassador program for a prominent outdoor brand that increased brand awareness and community engagement.

Portland, Or, Us

• Developed social media strategies for Sasquatch clients, including content pillars and calendars• Managed community engagement and served as the main point of contact for client accounts• Leveraged high-performing posts to blend paid and organic social efforts• Developed monthly reporting decks to illustrate the impact clients' social accounts have on the overall business

Portland, Or, Us

• Managed Hanna's paid social program, from strategy to execution, driving new customer acquisition and increased site and store traffic.• Leader of retail marketing strategy and in-store events. • Developed a licensed marketing position to collaborate with licensed business stakeholders, enhancing external partnerships and marketing initiatives.• Led cross-functional teams to achieve campaign goals, integrating marketing efforts across all channels.• Project managed licensed and promotional marketing assets in partnership with content team members. • Planned and tracked specific KPIs including new customer acquisition, site and store traffic, and conversion rate.

Leader of marketing strategy for nation-wide event series. Execute geographically tailored marketing initiatives through email, paid and organic social, influencers, PR, OOH, paid search and display, and field marketing activations. Oversaw the Marketing Coordinator and Customer Service Representative. Provided coaching on topics such as workload and time management, response protocol, and policies. Formed partnerships with local and national advertising partners to increase new customer acquisition. Managed each market's individual budget and found the best outlet for the demographic. Assisted in planning and producing 25% of the season's events.

Palm to Pine Marketing Solutions specializes in helping startups and small businesses grow. Founded in 2017, Palm to Pine Marketing Solutions was born from the desire to work with clients who love to think outside of the box, are passionate about what they do, and are fueled by the "change the plan, not the goal" mantra. Whether a business is searching for outside marketing consulting, a long-term collaboration, or help with a small project, Palm to Pine is the source for tailored marketing solutions to suit a business's individual needs.

Los Angeles, California, Us

Manage social media accounts for Merchant Maverick to highlight website content. Optimize posting schedule and content mix. Engage with business influencers and information seekers to highlight the brand. Track changes and success of social media efforts. Compile data reports to share with team members. Collaborate with writers on direction and content marketing. Created the Merchant Maverick Team Bio Series to highlight individual website contributors and humanize the brand.

Boston, Massachusetts, Us

• Leader of marketing strategy and implementation for Zipcar in Oregon and Colorado. • Spearheaded partnership creation, development, and execution. • Tailor marketing efforts for Consumer, Residential, University, and Business channels. • Responsible for project management and campaign development. • Tracked key performance indicators including cost per acquisition, revenue, attrition, and net promoter score.• Launched several new markets by working with University and City stakeholders to bring Zipcars to new cities and schools.• Managed P&L

Boston, Massachusetts, Us

• Implemented marketing strategy in the San Diego area for business, university, residential and consumer channels in order to acquire new members and encourage usage among existing members. • Developed relationships with national and local companies to expand network and form partnerships that add value to membership. • Negotiated mutually beneficial sponsorships of local events and organizations. • Lead development, planning and execution of local events. • Managed social media for San Diego market.• Managed Net Promoter Score system in order to respond to member feedback and increase customer satisfaction.• Created strategic marketing plans for new city launches, including Cal State San Marcos.• Managed P&L

Boston, Massachusetts, Us

• Assisted Marketing Manager with creation and execution of local marketing strategy. • Executed events with the goals of creating brand awareness and driving acquisition. • Planned and executed various member outreach and engagement projects to encourage usage.

Bachelor'S Degree, Journalism

Associate Of Arts (Aa), Liberal Arts And Sciences/Liberal Studies