Rebecca Wipf Email and Phone Number
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As the Paid Media Manager at LUNYA, my role revolves around spearheading full-funnel, cross-channel customer acquisition strategies. I have successfully managed affiliate and influencer programs, resulting in heightened brand awareness and an increase in new customer acquisition. Partnering closely with senior leadership, I've honed in on conversion rate optimization, paving the way for sustainable growth.My proficiency in growth marketing is drawn from over ten years of experience in marketing strategy and paid media marketing. This expertise is complemented by Google Ads certifications in Display and Search as well as a certificate in Digital Marketing from Columbia Business School and Emeritus. Within my tenure at LUNYA, my cross-functional collaboration has been pivotal in driving traffic and expanding our customer base, utilizing a diverse mix of channels such as paid social, SEM, and programmatic advertising.
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Senior Manager Of GrowthLunya Oct 2024 - PresentSanta Monica, Ca, Us
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Paid Media ManagerLunya Sep 2022 - Nov 2024Santa Monica, Ca, Us• Developed and executed full-funnel, cross-channel customer acquisition strategy for Lunya, driving new customer growth.• Managed affiliate and influencer programs to increase brand awareness and drive customer acquisition.• Collaborated with senior leadership to optimize conversion rates and achieve sustainable growth.• Responsible for optimizing Shopify collections, tagging, and coupon codes for paid media, affiliate and influencer purposes.
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Performance Marketing ManagerLunya Sep 2021 - Sep 2022Santa Monica, Ca, Us• Led performance marketing efforts for Lunya & Lahgo, focusing on traffic driving and new customer acquisition through paid social, SEM, CTV, OLV, and programmatic channels.• Collaborated with cross-functional teams to increase conversion rates and grow the customer base.• Implemented data-driven strategies to optimize campaigns and drive measurable results.
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Digital Marketing ManagerSasquatch Agency Apr 2021 - Apr 2022Portland, Or, Us• Developed and executed growth marketing strategies through various digital campaigns for Sasquatch Agency clients.• Managed investment strategy and creative development for organic and paid social, PPC, display, email, SMS, and video ads.• Analyzed metrics to optimize campaigns, resulting in increased ROI and brand awareness.• Worked with cross-functional teams to develop a brand ambassador program for a prominent outdoor brand that increased brand awareness and community engagement. -
Social Media ManagerSasquatch Agency Mar 2020 - Mar 2021Portland, Or, Us• Developed social media strategies for Sasquatch clients, including content pillars and calendars• Managed community engagement and served as the main point of contact for client accounts• Leveraged high-performing posts to blend paid and organic social efforts• Developed monthly reporting decks to illustrate the impact clients' social accounts have on the overall business
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Digital Marketing CoordinatorHanna Andersson Dec 2018 - Mar 2020Portland, Or, Us• Managed Hanna's paid social program, from strategy to execution, driving new customer acquisition and increased site and store traffic.• Leader of retail marketing strategy and in-store events. • Developed a licensed marketing position to collaborate with licensed business stakeholders, enhancing external partnerships and marketing initiatives.• Led cross-functional teams to achieve campaign goals, integrating marketing efforts across all channels.• Project managed licensed and promotional marketing assets in partnership with content team members. • Planned and tracked specific KPIs including new customer acquisition, site and store traffic, and conversion rate. -
Marketing ManagerKids Obstacle Challenge Jan 2018 - Dec 2018Leader of marketing strategy for nation-wide event series. Execute geographically tailored marketing initiatives through email, paid and organic social, influencers, PR, OOH, paid search and display, and field marketing activations. Oversaw the Marketing Coordinator and Customer Service Representative. Provided coaching on topics such as workload and time management, response protocol, and policies. Formed partnerships with local and national advertising partners to increase new customer acquisition. Managed each market's individual budget and found the best outlet for the demographic. Assisted in planning and producing 25% of the season's events. -
Marketing ConsultantPalm To Pine Marketing Solutions Feb 2017 - Apr 2018Palm to Pine Marketing Solutions specializes in helping startups and small businesses grow. Founded in 2017, Palm to Pine Marketing Solutions was born from the desire to work with clients who love to think outside of the box, are passionate about what they do, and are fueled by the "change the plan, not the goal" mantra. Whether a business is searching for outside marketing consulting, a long-term collaboration, or help with a small project, Palm to Pine is the source for tailored marketing solutions to suit a business's individual needs.
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Social Media ManagerMerchant Maverick Apr 2016 - Sep 2017Los Angeles, California, UsManage social media accounts for Merchant Maverick to highlight website content. Optimize posting schedule and content mix. Engage with business influencers and information seekers to highlight the brand. Track changes and success of social media efforts. Compile data reports to share with team members. Collaborate with writers on direction and content marketing. Created the Merchant Maverick Team Bio Series to highlight individual website contributors and humanize the brand. -
Field Marketing ManagerZipcar Jun 2016 - Feb 2017Boston, Massachusetts, Us• Leader of marketing strategy and implementation for Zipcar in Oregon and Colorado. • Spearheaded partnership creation, development, and execution. • Tailor marketing efforts for Consumer, Residential, University, and Business channels. • Responsible for project management and campaign development. • Tracked key performance indicators including cost per acquisition, revenue, attrition, and net promoter score.• Launched several new markets by working with University and City stakeholders to bring Zipcars to new cities and schools.• Managed P&L -
Marketing CoordinatorZipcar Apr 2015 - Jun 2016Boston, Massachusetts, Us• Implemented marketing strategy in the San Diego area for business, university, residential and consumer channels in order to acquire new members and encourage usage among existing members. • Developed relationships with national and local companies to expand network and form partnerships that add value to membership. • Negotiated mutually beneficial sponsorships of local events and organizations. • Lead development, planning and execution of local events. • Managed social media for San Diego market.• Managed Net Promoter Score system in order to respond to member feedback and increase customer satisfaction.• Created strategic marketing plans for new city launches, including Cal State San Marcos.• Managed P&L
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Lead Brand AmbassadorZipcar Sep 2013 - Oct 2014Boston, Massachusetts, Us• Assisted Marketing Manager with creation and execution of local marketing strategy. • Executed events with the goals of creating brand awareness and driving acquisition. • Planned and executed various member outreach and engagement projects to encourage usage.
Rebecca Wipf Skills
Rebecca Wipf Education Details
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San Diego State UniversityJournalism -
College Of The DesertLiberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Rebecca Wipf
What company does Rebecca Wipf work for?
Rebecca Wipf works for Lunya
What is Rebecca Wipf's role at the current company?
Rebecca Wipf's current role is Senior Manager of Growth at LUNYA | Driving Growth with Strategic Marketing.
What is Rebecca Wipf's email address?
Rebecca Wipf's email address is re****@****ail.com
What is Rebecca Wipf's direct phone number?
Rebecca Wipf's direct phone number is +176039*****
What schools did Rebecca Wipf attend?
Rebecca Wipf attended San Diego State University, College Of The Desert.
What skills is Rebecca Wipf known for?
Rebecca Wipf has skills like Leadership, E Commerce, Media Buying, Social Media, Digital Marketing, Google Adwords, Facebook, Online Advertising, Budget Management, Marketing, Social Networking, Event Management.
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