VIVEH is about self-love. It encourages women to recognise the beauty within themselves. That inner beauty goes beyond just being beautiful. We want to inspire that self-love and self-confidence, and highlight it with the unique VIVEH pieces. VIVEH focuses on personality and complementing your natural beauty. Clothes should be used to celebrate and enhance your confidence rather than as a tool to hide “imperfections''. Your most powerful asset is your confidence. Style it with… Show more VIVEH is about self-love. It encourages women to recognise the beauty within themselves. That inner beauty goes beyond just being beautiful. We want to inspire that self-love and self-confidence, and highlight it with the unique VIVEH pieces. VIVEH focuses on personality and complementing your natural beauty. Clothes should be used to celebrate and enhance your confidence rather than as a tool to hide “imperfections''. Your most powerful asset is your confidence. Style it with VIVEH.Through VIVEH we’re trying to change the narrative in fashion and society around body acceptance and self-love. VIVEH is a visual representation of body diversity and inclusion created to empower people to be completely themselves. Show less

CANGENCY offers multilingual brand management that creates creative strategies and sustainable (change) solutions. Together, we’ll make your next step happen. As multiculturalists driven by creativity, empathy, pragmatism and structure, we help you conquer both local and international markets.

SKINFIT INTERNATIONAL - Translation & Copywriting (NL) .ongoing project.''What we appreciate about working with Rebecca is not only her great and always very conscientious work, but rather that she always tries to understand what the purpose of the task is first. And then she usually comes up with suggestions for improvement and valuable tips for us. You feel that she always goes the extra mile and we would recommend such a great collaboration at any time.'' Britta Berger, Head of… Show more SKINFIT INTERNATIONAL - Translation & Copywriting (NL) .ongoing project.''What we appreciate about working with Rebecca is not only her great and always very conscientious work, but rather that she always tries to understand what the purpose of the task is first. And then she usually comes up with suggestions for improvement and valuable tips for us. You feel that she always goes the extra mile and we would recommend such a great collaboration at any time.'' Britta Berger, Head of Marketing & PerformanceBROCKMEYER - Translation & German Market Entry Support (DE)ARTIST ATTIC ONLINE - Proofreading (DE) Show less

Guiding the way from classic festival 'Klassiek op het Amstelveld' to an organization & community for young classical talent 'KOHA - het podium voor jong klassiek talent'. Brand RefreshBrand ManagementMarketing Strategy 2022, 2023 & 2024Content Management & Social Media Communication & PRCommunity BuildingEvent MarketingWebsite building & website management---------------‘‘How lucky Rebecca came our way at the right moment. She managed to… Show more Guiding the way from classic festival 'Klassiek op het Amstelveld' to an organization & community for young classical talent 'KOHA - het podium voor jong klassiek talent'. Brand RefreshBrand ManagementMarketing Strategy 2022, 2023 & 2024Content Management & Social Media Communication & PRCommunity BuildingEvent MarketingWebsite building & website management---------------‘‘How lucky Rebecca came our way at the right moment. She managed to clearly articulate our vision in just a few conversations. With her tenacity and strategic insight, Rebecca helped our organisation with the steps needed to achieve a rebranding. By working with CANGENCY, we have grown into a more professional organisation with clear, concrete goals and are ready for the future!‘‘- Tatiana Chevtchouk & Marcha Thiagarajah-Hendriks Show less

MentorMe is the largest and fastest growing mentoring program for women in German-speaking countries. MentorMe supports senior professionals, young professionals and doctoral students in professional orientation, further development and repositioning.---------------- Louloute - das online Nähatelier -''We wanted to bring more clarity and professionalism to our company, and Rebecca supported us as a mentor. With suitable tools and strategies as well as understanding… Show more MentorMe is the largest and fastest growing mentoring program for women in German-speaking countries. MentorMe supports senior professionals, young professionals and doctoral students in professional orientation, further development and repositioning.---------------- Louloute - das online Nähatelier -''We wanted to bring more clarity and professionalism to our company, and Rebecca supported us as a mentor. With suitable tools and strategies as well as understanding, direct and goal-orientated communication, she ensured that we had many eye-opening "aha" moments and were able to create a clear roadmap. What we particularly appreciated about her mentoring was that she always kept an outside perspective and never tired of reiterating points that we wanted to suppress. She so beautifully keeps the importance of aesthetics and modernity in mind at all times and asks the right questions. We learnt a lot during our time with her and look forward to working with her again in the future.''- Moni & Claire, Founders of Louloute Show less

As brand manager for PLNTS.com I was responsible for improving the brand identity as well as strategy and the aesthetics. This meant developing the existing brand guideline into a strategy that matches the current market position and offers the brand the possibility to grow into their next, even more mature, phase. Next to the strategy I was overseeing the creative process of the creative marketing team by mentoring and coaching the team members including supporting them operationally… Show more As brand manager for PLNTS.com I was responsible for improving the brand identity as well as strategy and the aesthetics. This meant developing the existing brand guideline into a strategy that matches the current market position and offers the brand the possibility to grow into their next, even more mature, phase. Next to the strategy I was overseeing the creative process of the creative marketing team by mentoring and coaching the team members including supporting them operationally. Brand StrategyNew Brand GuidelineUX design & website refresh (launching begin of 2024)Brand Photography & Product Photography guidelineArt Direction & execution of the brandshoot ---------------''Rebecca, the beautiful design and stylish corporate identity you have created for PLNTS.com have taken the brand to a new level of maturity and truly make it radiate!''- Jesse Mostert, Founder Show less

At Textmetrics I consulted the team as a senior marketeer and researched the marketing needs of the company. I supported the team to find their brand identity and translated it into a brand strategy as well a marketing strategy. Next to these strategical components I coached the future marketing manager.Brand Refresh Brand StrategyCommunication StrategyMarketing Strategy 2023Marketing Coaching & Mentoring (Junior Marketing Manager)Marketing… Show more At Textmetrics I consulted the team as a senior marketeer and researched the marketing needs of the company. I supported the team to find their brand identity and translated it into a brand strategy as well a marketing strategy. Next to these strategical components I coached the future marketing manager.Brand Refresh Brand StrategyCommunication StrategyMarketing Strategy 2023Marketing Coaching & Mentoring (Junior Marketing Manager)Marketing Support---------------‘‘Rebecca initiated a complete rebranding of our brand. Having someone like her during this process to provide overview, structure, and creative ideas was invaluable. With years of marketing experience, her knowledge proved instrumental in starting from the ground up and crafting a completely new feel for our brand and products!‘‘- Leontien Rutenfrans, Marketing Manager Show less

I consulted the team of GaragePark in their research phase to enter the German market.Market researchTranslationMarketing support

For the family owned company The Mouse Mansion, I was responsible for the scale up of the branding & marketing strategy. Together with the owners & Studio Zilt, we restructured & rebranded the NL, DE & EN websites, B2C & B2B. I accompanied the team during this half year and consulted while entering a new phase of the company, becoming a full service children's brand. Next to the conceptual writing of the general content for the websites and the German implementation, I managed & established the… Show more For the family owned company The Mouse Mansion, I was responsible for the scale up of the branding & marketing strategy. Together with the owners & Studio Zilt, we restructured & rebranded the NL, DE & EN websites, B2C & B2B. I accompanied the team during this half year and consulted while entering a new phase of the company, becoming a full service children's brand. Next to the conceptual writing of the general content for the websites and the German implementation, I managed & established the brand photoshoot, as well the Christmas content photoshoot.---------------''Rebecca helped us develop an international website, in which she paid special attention to the branding. Thanks to her we could truly take our website to the next level. Within the blink of an eye, she managed to identify our challenges and opportunities. After that, she carefully guided us through the process. We are not only very pleased with the result, but also look back fondly on a great time with Rebecca at the office!'' Manita Schaapman, Owner of The Mouse Mansion Company''My collaboration with Rebecca was very enjoyable. Rebecca is creative and communicates in a human and understanding way. She also never loses sight of the goal. Professional, kind, out-of-the-box and with a sense of humor—those are the core values I’ve seen reflected in Rebecca’s way of working. I would definitely recommend working with her!'' Eva Krabbers Photography Show less

Responsible for entering the German & English speaking markets: Strategic planning, market entry strategy, marketing plan & PR guidanceDigital marketing, Affiliate Marketing, SEO optimization & development / SEO content strategy, content creation written & visual (in the 1.5 years my team created around 2,000 blogposts regarding sneaker news, interviews & visual content)Brand building, content strategy development and implementation, social media marketing strategy & community… Show more Responsible for entering the German & English speaking markets: Strategic planning, market entry strategy, marketing plan & PR guidanceDigital marketing, Affiliate Marketing, SEO optimization & development / SEO content strategy, content creation written & visual (in the 1.5 years my team created around 2,000 blogposts regarding sneaker news, interviews & visual content)Brand building, content strategy development and implementation, social media marketing strategy & community building Managing the teams (average of 5 people each continuously): Supervision, personal guidance, managerial tasks, managing of content & graphic design/branding---------------''For the international expansion of our platform Sneakerjagers, we were looking for someone capable of building an international team. Rebecca kicked off this process. With great dedication and determination, she has laid the foundation for our foreign activities.'' Erik Kuijsten, Founder''Coaching a team and helping others become the best versions of themselves, while also cleverly mobilizing them for your purposes and goals—that's one of Rebecca’s great talents. She is capable of seeing the potential in others that they themselves often overlook. Rebecca asks many poignant questions and distributes tasks in such a way that the people she leads can actually thrive. She brings out their strengths and builds upon them. Another thing I admire in her management style is that Rebecca is very optimistic and thinks in terms of possibilities. This energy strongly influenced me during the time we worked together.'' Maren Tinnefeld, Marketing Coordinator Show less

In the role as Marketing Coordinator at Sandwich Fashion I was building the bridge between the Managing Director Germany and the Brand & Marketing Manager at the HQ. While weighing and considering the interests and KPI's of Sales and Marketing both, I provided a local marketing & PR plan for Germany and was responsible for the execution of the plan plus seasonal & non-seasonal marketing activities for franchise partners, Key Accounts, 2 company owned Shops in Düsseldorf & Frankfurt + 150… Show more In the role as Marketing Coordinator at Sandwich Fashion I was building the bridge between the Managing Director Germany and the Brand & Marketing Manager at the HQ. While weighing and considering the interests and KPI's of Sales and Marketing both, I provided a local marketing & PR plan for Germany and was responsible for the execution of the plan plus seasonal & non-seasonal marketing activities for franchise partners, Key Accounts, 2 company owned Shops in Düsseldorf & Frankfurt + 150 shop-in-shops. Next to the day-to-day operations of the marketing department, I conceptualized & established B2C styling events, invented a brand training video to motivate & train all levels of sales staff internally plus key accounts externally, created the DACH brand book and travelled through Germany to give brand trainings to the shop-in-shop floor staff. Monitoring brand awareness and brand identityCreation of seasonal and non-seasonal marketing materials for the German marketCreation of content (on-and offline): Direct mails, social media, press releases PR management & key account marketingPlanning & coordination the booth at the Panorama fashion fair (marketing & event management)Assisting the lookbook and campaign shoots----------------------------------------------''Rebecca is a persistent person and is not afraid to go the extra mile. She is committed to completely finishing projects with great attention to detail, including those that must eventually generate revenue.'' Liesbeth Eikenaar, Marketing Manager''Rebecca is always in a good mood. She is positive, resourceful and does not give up quickly. She has also proven to be an organizational talent and a great team player. Despite the fact that she has to deal with serious situations, working with her is fun, very pleasant, and profitable.'' Manuela Stark, Managing Director DACH Show less

In this interim project role I was responsible for the set up of the German Customer Service, the German website and the communication support for marketing activities in Germany. Next to this project I was supporting the customer service & e-commerce team in service & providing styling, plus learning all the ins and outs about a customized and personal customer approach in an online environment.

At Versteegh I was responsible for the German speaking markets and first point of contact for the buying teams of fashion companies in the DACH region. We were sampling private label jewelry and bag collections & providing product advice. In these months I learned a lot about how a private label collection is set up. For a German fashion brand, I managed the production process of a bag collection for an evening dresses collection - from styling to production.Business development and… Show more At Versteegh I was responsible for the German speaking markets and first point of contact for the buying teams of fashion companies in the DACH region. We were sampling private label jewelry and bag collections & providing product advice. In these months I learned a lot about how a private label collection is set up. For a German fashion brand, I managed the production process of a bag collection for an evening dresses collection - from styling to production.Business development and research of the accessories market in the DACH regionCommunication support for marketing activities in GermanyProject management: Coordinate, support & style advice concerning the privatelabel collections for B2B customers Show less

This role offered me the best practical experience in B2B relationship management and consulting. While providing solutions to HR- and Marketing managers, I got a look behind the scenes at more than 150 international fashion companies in FCMG & high fashion, at media agencies and fashion fairs, most of them with their HQ in the DACH region - some around Europe.Optimization and strategic planning of employer branding campaigns (project management: Conceptual planning together with the… Show more This role offered me the best practical experience in B2B relationship management and consulting. While providing solutions to HR- and Marketing managers, I got a look behind the scenes at more than 150 international fashion companies in FCMG & high fashion, at media agencies and fashion fairs, most of them with their HQ in the DACH region - some around Europe.Optimization and strategic planning of employer branding campaigns (project management: Conceptual planning together with the clients - establishment & design with our in-house IT team)Planning and realization of (inter)national B2B media campaigns for fashion & textile fairs Recruitment advisory services Show less

This was a great year of learning all the ins and outs of what rebranding and a customized sales approach can bring to a store. During the crisis years the store manager and I got the opportunity to rebrand the location Enschede (a double floor location of more than 250m2) of this multibrand fashion retail chain (16 stores located in east/north of the Netherlands). We were running the daily business, trained personnel, did conceptual visual merchandising and the marketing coordination. In this… Show more This was a great year of learning all the ins and outs of what rebranding and a customized sales approach can bring to a store. During the crisis years the store manager and I got the opportunity to rebrand the location Enschede (a double floor location of more than 250m2) of this multibrand fashion retail chain (16 stores located in east/north of the Netherlands). We were running the daily business, trained personnel, did conceptual visual merchandising and the marketing coordination. In this year we managed to achieve the sales targets, even in difficult times of a financial crisis. Show less

During my study years I worked as a sales associate & stylist for the multibrand fashion retail chain. Due to the short distance to the German border, we had many regularly returning German customers for which I was responsible. Next to the day-to-day operations, my expertise was personal styling with which I was able to generate a regular customer base.

During my major I was researching the European premium denim market to establish an operational sales plan to increase sales in 8 European markets (B2B).Objective: Sales plan, operational structure and start up of a marketing & communication planIn addition to the bachelor thesis research, I assisted the distributor in day-to-day operations, worked on B2B business development, planned & executed fashion fairs (Premium Berlin, Modefabriek Netherlands) & created marketing content. I… Show more During my major I was researching the European premium denim market to establish an operational sales plan to increase sales in 8 European markets (B2B).Objective: Sales plan, operational structure and start up of a marketing & communication planIn addition to the bachelor thesis research, I assisted the distributor in day-to-day operations, worked on B2B business development, planned & executed fashion fairs (Premium Berlin, Modefabriek Netherlands) & created marketing content. I got the chance to travel around NL & DE to meet customers and learn everything related to the Premium Denim Jeans market. Show less

Based on my experience with German-speaking customers in retail, I was given the task of establishing a customer analysis for the German-speaking market (B2B & B2C). Objective: to create recommendations and guidelines for the local marketing planIn addition to this research, I worked for the Marketing department & Sales Support. Tasks: Planning & accompanying the seasonal photo shoots, PR assistance, social media content creation & sales support.