Rebecca Smallchua Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, AU

For businesses ready to do good. We offer strategic sustainability advice for business. With thoughtful research, case studies, podcasts, toolkits, actions: everything to help you fast track doing business for good.Using business as a force for good can be quite the pickle. While you want to balance profit with purpose, real-world challenges get in the.

Melbourne, Victoria, AU

I’m one half of a strategic marketing team and certified B Corp that helps conscious* businesses grow. Every day I get to create, implement and manage strategies to help businesses with purpose make as much impact as possible. So far we've worked with SDG-focussed brands like Bank Australia, B Lab, Beyond Zero Emissions, ATEC, Jaunt and Kester Black, and.

Collingwood, Victoria, AU

Over the 4 years I set up the digital function, expanded Thankyou’s digital capability and led a team heading up brand strategy, digital, content, community and major campaigns.Some of my favourite moments include redefining our brand strategy, leading our two major and successful campaigns (Chapter One crowdfunding and Baby product launch), launching a.

Collingwood, Victoria, AU

In my first year at Thankyou, I initiated the first annual brand health survey that measures brand awareness, perceptions and attitudes. Survey results changed the way the business thinks about customer perception, guided our brand positioning and messaging strategy and improved impact awareness.At the start of 2016, I led the content, digital and.

GB

My role saw me working across Dentsu Aegis agency accounts (Carat, Mitchells, Vizeum & Huckleberry). I worked on setting up strategy to approach client communication briefs including problem definition, research, consumer insights (Roy Morgan), identifying opportunities and key Outdoor objectives to inform media recommendation and innovative solutions.

GB

Posterscope (under the Dentsu Aegis Network) is the world's leading outdoor media specialist agency and the first in Australia. My role involved media planning and buying. I also oversaw campaign implementation and post-campaign reporting. Key clients (Carat): Mondelez (Cadbury & Kraft Foods), Schweppes, GM Holden, Walt Disney Studios, L'Oréal, Nintendo.

GB

Worked directly with the Founder & Director of the tech start-up company. I worked on brand, marketing and sales strategy to launch the innovative product, a mobile app (with a social CRM element), in local and international markets. Traveled to Japan to manage the field trial in Tokyo and partnership with SoftBank.

Melbourne, Victoria, AU

Tutored 3rd year marketing courses: Brand Management, Advertising & Promotions and Services & Relationship Marketing. Delivered presentations and facilitated workshops for groups of 20 students. I was also responsible for grading student's course assignments and examinations.

New York, NY, US

Client Serviced: KFC (Malaysia & Brunei). Managed all aspects of campaign development to meet strict deadlines from strategy, to creative briefing, WIP reports to final fact checking of all Above and Below-The Line collateral. Full 360 degree campaigns- including TV commercials, radio, print, outdoor, digital, national media launches, in-store and special.

Master'S Degree, Management (Marketing)

Strategic Planning For Brands And Business

Bachelor Of Arts (Media Communications)

Design Thinking Boot Camp