I’m one half of a strategic marketing team that helps conscious businesses grow. Every day I get to create, implement and manage strategies to help businesses with purpose make as much impact as possible. So far we’ve worked with SDG-focussed brands like B Lab, ATEC, Jaunt and Kids Co, and helped to take their missions to the masses.

Profit and impact go hand in hand and a better future for all - but achieving this is quite the pickle. We understand there are trade offs and in that lies infinite possibilities for assessment, judgement and good hefty debate.‍ But how do we navigate these challenges? How do we know where to draw the line, spend our money and what harm are we doing by just standing by?

Building a lean digital-led marketing capability to change behaviours in developing markets.

Plenty of beauty brands claim to be ethical. But here at Kester Black, sustainability and social justice aren’t just glossy marketing buzzwords. They’re the driving force behind our good-weird kind of beauty company: the kind that’s certified carbon neutral, that donates 2% of all revenue to social causes, and that makes vegan and sustainable products that are both all class, and all conscience. Ultimately, they’re what fires and fuels us with enthusiasm – the original renewable energy.

Helping organisations be better by making data more human.

In this role I am responsible for driving strategic direction for the agency, some examples achievements include: Established agency marketing programStrategy and team leading to international and local media coverage awards for BRW 50 Most Innovative companies, Agency of the year title (digital 5 years in a row, CX inaugural award), regional recognition of the agency and high performing talent and 8 international awards for our work. As a result the quality of our client roster has… Show more In this role I am responsible for driving strategic direction for the agency, some examples achievements include: Established agency marketing programStrategy and team leading to international and local media coverage awards for BRW 50 Most Innovative companies, Agency of the year title (digital 5 years in a row, CX inaugural award), regional recognition of the agency and high performing talent and 8 international awards for our work. As a result the quality of our client roster has lifted, client retention has improved and pride in working for Isobar has raised.Digital Transformation conference (summitseries.com.au - CAN, MEL, SYD)We unearthed the realities and lessons learnt in transitioning to a digital economy by curating a conference of local and international speakers including Thankyou (water), ANZ, Broadsheet and Twitter. The conference led to 14 new briefs, delivering 3 projects that realised a 350% ROI on the conference, and included our most internationally recognised piece of work to date. Staff engagement programTo bring the growing staff size into the focus of leadership and create actionable insights I established an engagement program consisting of a quarterly survey, workshops around core drivers of engagement, results presentations to the team, and action planning with each department. This saw us achieve a turn around in engagement from 62% to 78% in 18 months.Values engagement programWork culture is a central part of Isobar's success and going through such growth required us to deliver a values engagement program to maintain and build that culture and staff engagement. Through monthly recognition programs, facilitated workshops and in 2015 a major review and relaunch of our values we have now established an even stronger culture. Show less

I built our Strategic Practice while building an Experience Design capability. We expanded our strategic offering to include transformation strategy, marketing automation, optimisation, change management. Notably, we successfully transitioned to winning purely strategic consulting work and elevating our output to compete and win clients over tier 1 consulting firms.Strategy and Design practice highlights- Built strong capability in Social, Data and Research, Marketing… Show more I built our Strategic Practice while building an Experience Design capability. We expanded our strategic offering to include transformation strategy, marketing automation, optimisation, change management. Notably, we successfully transitioned to winning purely strategic consulting work and elevating our output to compete and win clients over tier 1 consulting firms.Strategy and Design practice highlights- Built strong capability in Social, Data and Research, Marketing Automation, Digital Transformation, Content, Usability Testing and Experience Design- Marketing, Digital and Executive leadership engagement on a day-to-day and long-term strategy- Team of 35 strategic planners and 10 experience designersKey clientsMCG, Holden (GM), Jetstar, ANZ, Dulux, 7-Eleven, PayPal, Foxtel, Department of Communications, Disney and Australia PostClient planning processAs Isobar grew, we identified that as a leadership team we were unable to keep in touch with clients and trends across the agency. I created a quarterly program including client feedback survey, client planning framework, proactive investment fund, full-day session in each office and a feedback process to close the loop with teams and clients. Through this process, we have established a series of initiatives, invested in clients that have led to our most successful relationships and most importantly empowered teams to drive client relationships, opportunities and results in alignment with the agency strategy. Show less

In 2009 I moved to Melbourne to take on the role of delivering digital strategy for our major clients, GM and Defence, with the ambition of building Australia's leading strategy offering. This role quickly evolved into growing and managing a team of data, social and digital strategists, providing services to a broader range of clients including Jetstar, ANZ and David Jones.

Providing strategic direction to Digital Pigeon to drive growth of the business through marketing.My role included competitor analysis, strategy planning, data analysis across all channels and pricing recommendations, copy writing and experience design. The work led to a increase in organic monthly growth of 40%, as a result of increased average customer value and increased conversion rates.

Established to drive understanding of Social Media within the Melbourne business community, we grew SMC from nothing when we founded the Melbourne chapter in 2009 to having events every 6 weeks with high profile speakers from Europe, the US and Australia drawing crowds of 300-500 people consistently. In the end we had a community of 20,000 people across email and social highly engaged in the event content.As one of the three founding members I wore different hats depending on the event,… Show more Established to drive understanding of Social Media within the Melbourne business community, we grew SMC from nothing when we founded the Melbourne chapter in 2009 to having events every 6 weeks with high profile speakers from Europe, the US and Australia drawing crowds of 300-500 people consistently. In the end we had a community of 20,000 people across email and social highly engaged in the event content.As one of the three founding members I wore different hats depending on the event, from recruiting speakers, preparing marketing materials, event/venue logistics and financial management. Show less

As a way of helping the next generation of digital leaders and challenge myself, I came on board with AdSchool to deliver the Advanced Digital Strategy 10 week course. This resulted in resulting in increased engagement, positive feedback and strong enrolments in the following semester.In all other states AdSchool was receiving negative feedback and declining enrolments I was asked to rewrite the curriculum. After delivering the new curriculum the courses was rebooted in other… Show more As a way of helping the next generation of digital leaders and challenge myself, I came on board with AdSchool to deliver the Advanced Digital Strategy 10 week course. This resulted in resulting in increased engagement, positive feedback and strong enrolments in the following semester.In all other states AdSchool was receiving negative feedback and declining enrolments I was asked to rewrite the curriculum. After delivering the new curriculum the courses was rebooted in other states and realised it's original student numbers. Show less

Know Ballyhoo was an early stage start-up, founded with a colleague to transform the legal industry by democratising intellectual property, enabling small firms to sell their IP to other firms and buy IP to provide better advice to clients.As part of founding this start-up I created a business plan, secured government grant, liaised with potential investors, managed marketing and research agencies, and personally built the proof of concept using PHP.I exited this venture to… Show more Know Ballyhoo was an early stage start-up, founded with a colleague to transform the legal industry by democratising intellectual property, enabling small firms to sell their IP to other firms and buy IP to provide better advice to clients.As part of founding this start-up I created a business plan, secured government grant, liaised with potential investors, managed marketing and research agencies, and personally built the proof of concept using PHP.I exited this venture to refocus on digital marketing and product strategy and work at Isobar. Show less

Love Digital's mission is to make digital less scary for marketers, and through regular case studies of great digital campaigns and weekly podcast shows with industry professionals discussing the latest trends in digital.

We provided unorthodox communications strategies from e-commerce and social to TV and PR to build brands, drive loyalty and grow sales for national clients. I oversaw account service and strategic output of the agency, attracting clients by developing media, creative and PR strategy, managing and managing projects to budgets.

At 19 I founded Friendly a digital and design consultancy. In 2 years we delivered work for 130 local and national clients with a team of 11. In May 2006 we successfully sold the growing business to FNUKY.