Rebecca Cuny Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Experienced Product Marketer leading strategy and creative execution focused on consumer base growth across Peacocktv.com. Developed site-wide experimentation process to identify areas of conversion optimization and scale efficiencies. Mobilized internal and external partners to execute campaigns for content and product feature launches through effective product positioning strategies.

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Greater Los Angeles Area

Developed data driven brand and retail campaigns through applied engagement strategies across paid, owned, and earned channels. • Managed content creation (display, social, website UI/UX, search, video, and email communications) from production to deployment and sustainment.• Identified new marketing opportunities and built lasting relationships with external and internal partners to initiate more effective tactics through heightened competition.• Led development of retail component, negotiations on key message delivery, and international production logistics for high-profile branded integrations.• Produced paid display, search, and social tactics with continual optimizations to surpass $15:1 return on ad spend (ROAS) benchmark on limited budgets.

Orlando, Florida Area

Managed national campaigns with digital display, rich media units, UI/UX for website and mobile app, video, and print tactics for 165 projects with budget of $200K for campaigns with $1M+ media spend. Developed project scope, budget, and timeline to track multiple campaigns through project management system. Liaised through brand, legal, licensed partners, and production teams to align on strategic execution through full project lifecycle.• Executed national and local campaigns through brand storytelling and targeted offers for Blue Man Group Partnership, Universal CityWalk venues/events, and on-site Loews Hotels• Set goals and intermediate milestones to identify roadblocks and solutions early through Waterfall and Agile Methodologies for digital paid media, e-commerce, video, and print • Liaison for Creative, Legal, Brand Standards, and Content Distribution teams to complete cross-functional campaigns based on overarching business strategy and goals• Build relationships with third party vendors and internal partners to ensure high quality creative execution and optimization of content through sustainment

Orlando, Florida Area

Delivered large-scale campaigns and individual tactics based on client needs, budget, and market for 60 trade accounts in UK, EMEA, and South America. Built long-term relationships with internal and external partners, agencies, and vendors.• Implemented customized brochures with key product information training partners and improved destination brand awareness for each region.• Stimulated international revenue 13% through integrated co-branding digital, print, and video tactics.• Determined mutually beneficial goals and implemented efficient processes, expediting speed to market.

Orlando, Florida Area

• Enhanced domestic/international websites and mobile app with informational, pricing, and aesthetic changes• Curated optimal online experience for users to encourage completed consumer journey pre-arrival • Managed over 250 projects on strict timelines to support cross-functional business initiatives for all segments

Orlando, Florida Area

Aligned marketing efforts and communications to strengthen brand presence online and promotional events.• Increased museum membership 14% and sold out large-scale event with over 1K attendees by expanding online presence and targeting new millennial demographic.• Developed social media messaging, boosting followership 34% by creating dynamic community content.