Rebecca Howard Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Advise and execute strategy, product and content development, production and distribution, marketing and audience development for all content media types including podcasting, live activations, digital products and social justice initiatives.Advised and executed comprehensive content and community engagement strategies for diverse clients, including non-profits, startups, and established companies.Developed, produced, and distributed content across multiple media types… Show more Advise and execute strategy, product and content development, production and distribution, marketing and audience development for all content media types including podcasting, live activations, digital products and social justice initiatives.Advised and executed comprehensive content and community engagement strategies for diverse clients, including non-profits, startups, and established companies.Developed, produced, and distributed content across multiple media types, including podcasts, live events, digital products, and social justice initiatives, to strengthen community bonds and drive membership growth.Created and implemented digital marketing campaigns, including press releases and leveraging paid, organic and influencer strategies to increase visibility and engagement. Show less

Usa

Usa

Greater Los Angeles Area

Responsible for establishing Discovery Communications as a leader in innovative non-scripted storytelling formats including VR and AR. Identified best in class filmmakers and creative partners utilizing the most advanced technology and audience insights to generate premium virtual reality experiences to reach the widest audiences possible. Successfully worked cross functionally to develop and execute content and product roadmap, identifying strategic distribution partners, licensing… Show more Responsible for establishing Discovery Communications as a leader in innovative non-scripted storytelling formats including VR and AR. Identified best in class filmmakers and creative partners utilizing the most advanced technology and audience insights to generate premium virtual reality experiences to reach the widest audiences possible. Successfully worked cross functionally to develop and execute content and product roadmap, identifying strategic distribution partners, licensing opportunities, creating best in class experiences and products, and building audience and monetization opportunities. Oversaw production on over a hundred experiences including dozens of custom experiences for advertisers.Led the virtual reality division with full P&L responsibility, spearheading the development and execution of content and product roadmaps that aligned with company priorities to generate revenue while advancing the company’s reputation for innovation. Identified and partnered with top-tier production teams to deliver over 100 premium VR experiences, working closely with the sales team to sell numerous branded entertainment experiences.. Worked cross-functionally to secure strategic distribution partners, licensing deals, and effective monetization strategies. Directed the end-to-end production process, from concept to release, for original interactive documentaries and games, in partnership with industry leaders such as Google and Meta. Led Discovery VR brand development, overseeing app releases and high- profile presentations at major industry events like CES, showcasing the company’s pioneering work in emerging platforms. Collaborated with the M&A team to lead the investment in a premium content production company and subsequently served on its board of directors Show less

New York City

In March 2013 Rebecca Howard joined The New York Times as General Manager, Video Production. In this role she was responsible for developing and growing The Times’ video content across all platforms. As General Manager, Rebecca oversaw content strategy, branding, marketing, distribution, and TV and Film. She oversaw product, technology and design including the creation of a proprietary player, the mobile experience and integration of ad tech. She lead the branding and launch of Times… Show more In March 2013 Rebecca Howard joined The New York Times as General Manager, Video Production. In this role she was responsible for developing and growing The Times’ video content across all platforms. As General Manager, Rebecca oversaw content strategy, branding, marketing, distribution, and TV and Film. She oversaw product, technology and design including the creation of a proprietary player, the mobile experience and integration of ad tech. She lead the branding and launch of Times Video hiring a team to execute the branding, the graphic system and marketing campaign. On nytimes.com the library for video went through a complete overhaul and was transformed into an easily navigable and beautiful experience. Ten months after Rebecca began her role The Times was able to launch with over 15 new series from a range of verticals. The Times received an Emmy nomination for Modern Love and an Emmy award for a beautiful interactive piece called A Short History of the High-rise. Video was sold as sponsorships to advertisers including a year long video sponsorship to Google that featured weekly episodes of 36 Hours series that lived on The Times site and was produced by the video team. Additionally, Rebecca oversaw Film and TV strategy and launched TV show based on The Times popular 36 Hours column with The Travel Channel. Rebecca launched Virtual Reality at The Times with The New York Times Magazine Editor-in-Chief Jake Silverstein. The VR film, Walking New York was created with Chris Milk and told the story of how the photographer JR pulled off an amazing public art piece. She led the partnership with Sundance for 2016 New Frontiers. Rebecca worked closely with Google and VRSE to create a VR launch that included distributing Google Cardboard to over 1M Times subscribers. Show less

Beverly Hills

Launched original scripted and non scripted pilots and series from development, and production through programming. Responsible for development of storylines, formats, casting, graphics and edit. Ensure shows in current production stay on track and on schedule for budgeting and deliverables.Worked cross functionally with internal departments to manage projects in series production and identify new business opportunities: Aol Studios, Branded Entertainment, Product, Business and Legal… Show more Launched original scripted and non scripted pilots and series from development, and production through programming. Responsible for development of storylines, formats, casting, graphics and edit. Ensure shows in current production stay on track and on schedule for budgeting and deliverables.Worked cross functionally with internal departments to manage projects in series production and identify new business opportunities: Aol Studios, Branded Entertainment, Product, Business and Legal Affairs, Marketing, Ad Sales, PR/Press/Promotions, Rights & Clearances, Standards & Practices, Distribution, Finance, Media Platform Technology, Analytics Team.Lead on all deals with talent and third party production parties working closely with Business Development and legal team. Worked with ad sales and marketing solutions to identify sponsors and manage advertiser integrations with production company.Worked closely with all vertical editors at both Aol and Huffington Post to ensure video aligns with editorial strategy. Verticals include: Style, Home, Technology, Women’s Lifestyle, Food, Autos, Parents, Weddings, Divorce, Comedy, Men’s Lifestlye, Crime, Entertainment, News, Sports, Health, Travel, Business, Green, Impact.Identified multi platform opportunites for original content to be distributed off network.POC for all third party video opportunities. Including production companies, Independent Producers, Agents and Managers. Show less

Contributed to the creation, development and execution of original programming and production strategies for Fox Digital Studio overseeing day-to-day operations. Identified writers, directors, producers and key department heads, approving budgets as well as managing creative on stories, scripts continuously mining for creative concepts, innovative formats and new talent.Production Executive on pilots including Rent Control with Josh Gad and Fred Willard; and Fox Fix with Thomas… Show more Contributed to the creation, development and execution of original programming and production strategies for Fox Digital Studio overseeing day-to-day operations. Identified writers, directors, producers and key department heads, approving budgets as well as managing creative on stories, scripts continuously mining for creative concepts, innovative formats and new talent.Production Executive on pilots including Rent Control with Josh Gad and Fred Willard; and Fox Fix with Thomas Middleditch, Brandon Johnson and Allison Becker.Worked hand-in-hand with sales and marketing to create entertainment content for brand sponsors and production partners overseeing development of presentation materials including pilots, sizzle reels and decks.Created and implemented marketing initiatives for 20th Century Fox Brands and developed online web series for Fox.com to promote current network programming. Responsible for the creation, development and execution of viral marketing campaigns for 20th Century Fox films including Miss March, 12 Rounds and Babylon A.D. Show less

Production Designer on commercials and feature films. Clients included: Nike, McDonalds, Heinz, Pepsi, Coke, Wachovia, Campbell’s, Nissan, and Taco Bell. Collaborated with directors, ad agencies and brands to develop the look and execution of on- air advertising campaigns overseeing budgets and crew.