Rebecca Farkas Email & Phone Number

United States

New York, United States

Wayne, New Jersey, United States

• Project Management: Seamless migration from Campaigner to Klaviyo,
• Klaviyo Email Marketing: Achieved a 22% increase in sales by optimizing email and SMSstrategies through audience segmentation, A/B testing, and frequency testing.
• Analytics Reporting: Created detailed monthly analytics reports and conducted A/B testingfor each email flow and campaign.
• SEO: Achieved a 30% increase in organic traffic by conducting comprehensive SEOstrategies, including: speed analysis, on-page keyword identification, off-page backlinking,and blogging.
• Social Media Integration: Drove traffic and engagement to website, as measured byengagement metric, by ensuring consistent and strategic social media posts.

United States

• Curate, create, and send daily emails to a curated list of over 200,000 subscribers.
• Create social media content and increases following, reach & engagement by over 14%monthly.
• Organize monthly analytic reports utilizing Excel & Powerpoint to create presentations
• Improve customer engagement via customer segmentation, automated workflows, anddaily email campaigns.
• Built a new learning center platform using WordPress, Learn Dash (an LSM program)and best SEO tactics.

• Create & implement a social media plan utilizing Excel, Canva, Photoshop, Lightroom & Social Media Platform increasing brand awareness by 175%
• Create over 20 engaging social media posts a month using content writing, website design, content creation skills & best social media practices.
• Improve social media following, reach & engagement by over 20% monthly
• Organize monthly analytic reports utilizing Excel & Powerpoint to create presentations
• Maintain Influencer outreach program

• Create, design & write copy for website utilizing best UX and SEO practices via WordPress, Weeb.ly & google analytics
• Improve monthly web traffic by 150% utilizing SEO strategies such as header & meta tags, page keywords, link building, site speed & other on-page & off-page optimization
• Organize data tracking by implementing google analytics on websites & consulting with business owners on best practices & how it helps them better understand consumers

Greater New York City Area

• Design and optimize website: negotiation.com increased user friendliness and SEO
• Coordinate with sales team to create sales products and increase value propositions
• Analyze data and create graphs of micro and macro return on investment analysis for customers using Excel and PowerPoint
• Prepared 50+ customized training programs annually
• Manage email marketing campaigns
• Strategize marketing plan for upcoming MBA program in conjunction with Columbia University

Greater New York City Area

Greater New York City Area

• Develop and grow annual conference: “Women in Negotiation” (WIN) attracting audience of over 400 female professionals
• Recruit speakers from C-suite level positions and high-ranking roles in government to speak at summit
• Managed speaker outreach, logistics and customer inquiries.
• Strategize marketing plan for conference including social media, on boarded association partnerships and email campaigns and monthly newsletter
• Design and update content and infographics for future marketing campaigns.
• Organized and analyzed data and prepared PowerPoint presentation on women’s equality for deliverance at SISO conference (Society of Independent Women’s Show Organizations)

Greater New York City Area

Greater New York City Area

Managing website and communicating with clients.