Rebecca Hirschfield Email & Phone Number

(Rosette by BasisTech was acquired by Babel Street.)For both BasisTech and now for Babel Street, I play a pivotal role in content strategy and development. This involves working with product marketing, demand generation, product management, and other teams to conceptualize and produce content across all stages of the buyers' journey and over multiple forms of media.

Rosette by BasisTech was acquired by Babel Street.

For Quest's Information Management business unit (largely focused on database performance and operations) I managed and executed the majority of marketing communications requests, consisting of long- and short-form content across a portfolio of approximately 15 products at a time. With input from subject matter experts, I wrote and edited hundreds of pieces of content, including ebooks, technical briefs, blog posts, web pages, event promotions, emails, banners, social media posts, video scripts and more.I created a complete content strategy for data empowerment solutions that included recommended assets for three sub-solutions across three stages of the buyer’s journey. I also undertook a content management project to organize, rename and catalog all IM content into a centralized repository with enhanced metadata tagging for easy retrieval, and wrote a supporting process guide to ensure ongoing consistency.

Clarksville, Maryland

For this provider of cyber security and compliance training, I introduced a new brand identity with a vibrant logo and color palette that anchored the development of a redesigned, highly functional website in WordPress. With my one junior staff member, we rejuvenated the company's blog and social media presence, conducted successful webinars and added new levels of organization and efficiency to marketing processes. With the launch of the new website, we undertook an SEO effort that touched every one of the site's 500 pages and posts with carefully-selected keywords. I introduced a marketing metrics dashboard that combined data points from Google Analytics, the BrightEdge SEO platform, Act-On marketing automation system and SugarCRM to provide a picture of marketing performance.

Ashburn, Va

For this small cyber security consulting firm, I led and executed all marketing and lead generation initiatives. Efforts included email campaigns, website copy, online and live events, with a series of 6 webinars that averaged 200 registrants each. Early on, I introduced a fresh and vibrant identity package with brand manual, style guide and templates that popped with color. I worked closely with the CEO and sales team to validate the team's expertise through blog posts, social media and collateral, including an article that was published by Harvard Business Review.

3D Results is a premier implementation partner for SAP SuccessFactors. I took the company from having no marketing infrastructure to a well-oiled marketing machine that included HubSpot, a social media presence, formal procedures and a standardized brand identity. I hired two junior marketers, and as a team we produced two to three online events per month that generated hundreds of leads. I introduced a monthly customer newsletter and a newsletter geared to the SAP ecosystem that raised our profile significantly and led to additional referral business.Many marketing activities relied on assistance from practice leaders and individual consultants, and our team engaged those contributors regularly while also helping them raise their professional profiles through webinars, blog posts and social media. I guided and mentored my staff to take on new challenges, focus on quality output and prepare for the next phase of their careers. I'm extremely proud of what our team accomplished as we contributed to the company's success.

Herndon, Va

I joined this provider of a SaaS-based learning management system (LMS) just as the company was adopting a new logo and fresh look. I led the initiative to finalize the logo, revamp the tagline, messaging and website, and create style guides and templates. I went on to provide strategic direction for all marketing initiatives and campaigns, including webinars, surveys, trade shows and lead nurture emails. I worked closely with product management on launch efforts for new releases and to ensure the delivery of client-facing and sales materials such as release notes, documentation, collateral and presentations. I personally authored numerous white papers, blog posts and brochures, along with keyword-rich website content that boosted site SEO ranking.

Mclean, Va

Amber Road is a provider of SaaS-based global trade management software. Around the time I joined, the company undertook an ambitious renaming project that affected every aspect of operations, including an office move. I stepped in to provide comprehensive leadership and hands-on execution, including rewriting approximately 60 brochures, case studies and white papers; planning launch activities; redesigning the website; and coordinating the efforts of team members to meet tight deadlines. Additionally, I led product launch activities, created messaging, and authored white papers, blog posts, and articles on complex import/export topics.

Raleigh-Durham, North Carolina Area

KnowledgeTree started as an open source, on-premise document management product and successfully transitioned to a SaaS-based subscription model. As the director of marketing, I provided leadership during that transition while also implementing marketing systems and procedures. From the US, I managed a small team in South Africa as we worked on tactical marketing initiatives, such as newsletters, email campaigns, website development and promotions. I also defined and implemented a revamped partner program that included an application instance populated with tools, templates and collateral for partner use. I further created sales tools and presentations that included qualifying questions, objection handling responses and key messages.

Raleigh-Durham, North Carolina Area

Shortly before virtualization hypervisors came into play, rPath pioneered an automated way to create software appliances from a base application and a stripped-down version of Linux. As a product marketer, I planned, strategized and executed product launch activities, including press, events, campaigns and customer outreach. I also wrote over 25 individual pieces of collateral, an ebook, 6 case studies and 6 white papers to support the product line and establish industry thought leadership.

Raleigh-Durham, North Carolina Area

Formerly called Peopleclick, this company was an early leader in applicant tracking systems and online recruiting. It also transitioned from single-tenant hosting to a multi-tenant, SaaS model. As a product marketer, I instituted a comprehensive product launch process utilizing a cross-functional team approach, led team meetings, produced and tracked launch deliverables, and managed the launch schedule. During my time there, I supported over 25 major, minor and maintenance releases of Peopleclick’s recruiting, vendor management and affirmative action software products.I also wrote over 30 individual pieces of collateral and 5 white papers, ghost wrote several articles and advertorials for publications such as Forbes, HR Executive and Human Capital Management, and created compelling proposal copy.

Mas, Business Administration

Bachelor'S Degree, Natural Sciences

Education record