Rebecca Kidder Baker 🌻

Rebecca Kidder Baker 🌻 Email and Phone Number

Senior Director, Program Management @ Hero Digital
San Francisco, CA, US
Rebecca Kidder Baker 🌻's Location
San Francisco, California, United States, United States
Rebecca Kidder Baker 🌻's Contact Details

Rebecca Kidder Baker 🌻 personal email

n/a

Rebecca Kidder Baker 🌻 phone numbers

About Rebecca Kidder Baker 🌻

My background blends over 20 years of experience in product management and marketing, shaping product strategy and digital innovation for technology and consumer brands. My expertise lies in crafting product-focused marketing plans, messaging, and brand strategies to drive adoption and value. I have led teams of designers, product managers, developers, and other creative/technical talent in developing and executing roadmaps that enable iterative releases, feedback, and optimization. I’m an experienced product leader who has built out internal departments, hired and developed top talent, and integrated processes and best practices to support scalability and growth. AREAS OF EXPERTISE: Digital Product Management β€’ Product Marketing Strategy β€’ Solutions Management β€’ Channel Management β€’ Website Design & Development β€’ Roadmap Development β€’ Brand Strategy β€’ Team Building & Leadership β€’ Client Relationship Management β€’ Stakeholder Management β€’ Technical Documentation

Rebecca Kidder Baker 🌻's Current Company Details
Hero Digital

Hero Digital

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Senior Director, Program Management
San Francisco, CA, US
Website:
herodigital.com
Employees:
210
Rebecca Kidder Baker 🌻 Work Experience Details
  • Hero Digital
    Senior Director, Program Management
    Hero Digital
    San Francisco, Ca, Us
    View
  • Hero Digital
    Vp, Delivery Management
    Hero Digital Mar 2024 - Present
    Chicago, Illinois, Us
    Lead a team in developing digital products, commerce applications and marketing programs for global technology, finance, and consumer brands (Netgear, Balsam Hill, Sprouts, Calix, Anaplan, Salesforce, Broadcom, Gigamon, New Relic, Twitter, Simmons Bank, Credit One, Delta Dental). Own a multimillion-dollar project portfolio, guiding brand and product strategy for digital campaigns, websites, mobile apps, video, content, and UX work. Implemented product development processes to support the company during a growth and acquisition period, increasing overall efficiency, profit, client satisfaction, and employee retention. Act as key point of contact between internal teams and clients, overseeing the work of content strategists, designers, UX specialists, developers, QA leads and project/product managers. Define project schedules, estimates, and scope of work to ensure milestones and revenue goals are met.Provide creative problem-solving, risk management, and technical innovation leadership
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  • Hero Digital
    Senior Director, Program Management
    Hero Digital Mar 2021 - Mar 2024
    Chicago, Illinois, Us
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  • Hero Digital
    Director, Program Management
    Hero Digital Mar 2019 - Mar 2021
    Chicago, Illinois, Us
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  • Propane
    Vp, Program Management
    Propane Jun 2016 - Feb 2019
    San Francisco, California, Us
    Brought on to lead a team of project managers for a rapidly growing digital product agency, overseeing millions in annual revenue. Led design and development of digital products including websites, web applications, e-commerce, mobile apps, social media, and digital strategy for brands across industries (Kaiser Permanente, Ocean Mist, GenZe, Sealed Air, Grocery Outlet, LoJack, Intel). Oversaw all stages of digital project and feature delivery from contract through scope, roadmap development, Agile sprints, A/B testing, and execution. Turned around the department by hiring key talent, instituting digital tracking systems, and improving delivery processes. Sourced and managed relationships with internal vendors. Additionally worked with leadership to guide strategic planning for the organization.
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  • Propane
    Director Of Project Management
    Propane Jun 2013 - Jun 2016
    San Francisco, California, Us
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  • Doremus
    Executive Producer
    Doremus Jun 2010 - Jun 2013
    New York, New York, Us
    Set up an internal Project Management department to expand the agency’s digital capabilities. Led a team in delivering award-winning digital products (websites, video, integrated campaigns) for global brands including HP, Intel, Corning, Logitech, Sage, and Visa.Recruited top talent to drive efficiency, quality, and cost savings while also improving company culture. Implemented processes to streamline media and strategy development, analytics, creative, and production. Introduced new technology to improve agency-wide communication and workflow. Advocated for a structured Project Management team and resource manager to reduce overtime and handle project staffing.
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  • Mccann Worldgroup
    Senior Integrated Producer
    Mccann Worldgroup Oct 2007 - May 2010
    New York, Ny, Us
    Led design and development of digital products (websites, widgets, mobile apps, online advertising) for agency clients including Microsoft and Intel. Consulted on emerging technologies and managed development of pilot programs and product testing for Microsoft. Additionally guided pro-bono digital marketing efforts for non-profits (Boys & Girls Club of America, Bank of San Francisco).
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  • Marker Seven
    Director, Client Services
    Marker Seven Oct 2004 - Oct 2007
    San Francisco, Ca, Us
    Directed the design and development of websites, content, and digital assets for clients across industries (Ghirardelli Chocolate, Blue Shield of California, Ritz Carlton, AXA, San Francisco Education Fund).
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  • Connected-Dots
    Independent Technical Consultant
    Connected-Dots Jun 2000 - Oct 2004
  • Exactly! Vertical
    Product Manager
    Exactly! Vertical Apr 2000 - Oct 2000
  • Bravo! Marketing
    Director Of Interactive
    Bravo! Marketing May 1997 - Apr 2000
    View

Rebecca Kidder Baker 🌻 Skills

Digital Marketing Integrated Marketing Digital Strategy Project Management Crm Advertising Interactive Advertising Online Advertising Digital Media Mobile Marketing Marketing Technical Documentation Web Design Email Marketing Interactive Marketing Web Development Web Analytics Information Architecture Social Media Content Strategy Content Management Copywriting Localization Seo Sem Scheduling Tools Customer Relationship Management Internet Strategy Intranet Strategy Extranet User Experience Creative Direction Start Ups Program Management Strategy Social Media Marketing Brand Development E Commerce Marketing Strategy Online Marketing Consulting Marketing Management Product Marketing B2b Marketing Social Marketing Multi Channel Marketing Product Management Management Leadership Cross Functional Team Leadership Scrum Agile And Waterfall Methodologies

Rebecca Kidder Baker 🌻 Education Details

  • John F. Kennedy University
    John F. Kennedy University
    Liberal Studies
  • Goddard College
    Goddard College

Frequently Asked Questions about Rebecca Kidder Baker 🌻

What company does Rebecca Kidder Baker 🌻 work for?

Rebecca Kidder Baker 🌻 works for Hero Digital

What is Rebecca Kidder Baker 🌻's role at the current company?

Rebecca Kidder Baker 🌻's current role is Senior Director, Program Management.

What is Rebecca Kidder Baker 🌻's email address?

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What schools did Rebecca Kidder Baker 🌻 attend?

Rebecca Kidder Baker 🌻 attended John F. Kennedy University, Goddard College.

What are some of Rebecca Kidder Baker 🌻's interests?

Rebecca Kidder Baker 🌻 has interest in Martial Arts.

What skills is Rebecca Kidder Baker 🌻 known for?

Rebecca Kidder Baker 🌻 has skills like Digital Marketing, Integrated Marketing, Digital Strategy, Project Management, Crm, Advertising, Interactive Advertising, Online Advertising, Digital Media, Mobile Marketing, Marketing, Technical Documentation.

Who are Rebecca Kidder Baker 🌻's colleagues?

Rebecca Kidder Baker 🌻's colleagues are Damian KrzewiΕ„ski, Akash Mustadar, Katie Colburn, Justin Poulaille, Anu Mishra, Amy Nguyen, Sabrina Newsome.

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