Rebecca Lancaster Email & Phone Number

Freelance copywriter for luxury lifestyle, travel, and food and drink brands, including True Travel, TravelLocal, Barbury Hill, Audley Travel, AARX & Co, S+O Studios, Moriarty Events, D&S Branded Promotions, and Assam Bengal Navigation.

• Created web articles for destinations, hotels, experiences and itineraries across the world
• Produced web copy for multiple brands, each with its own distinct voice and style guidelines, tailoring my writing to suit each, including audiences within the UK and Asian markets
• Researched and selected content with an audience in mind, pinpointing the elements of a destination, experience or property that would appeal to the Scott Dunn traveller and presenting these in a way that was both….
• Researched and selected content with an audience in mind, pinpointing the elements of a destination, experience or property that would appeal to the Scott Dunn traveller and presenting these in a way that was both.
• Worked on a pivotal project, producing text across the website to streamline the experience for clients, and delivered this to deadline
• Applied an awareness of SEO marketing to include keywords and optimise the content to reach a wider audience Show less

• Created a wide variety of articles for the Audley Travel website based on audio recordings of interviews with Country Specialists and independent research
• Produced web articles on Chile & Argentina, Indian River Cruising, Family Holidays in the Seychelles, Honeymoons Guides for the Seychelles and Costa Rica, and Highlights Guides for the Maldives and India
• Tailored my style to suit the Audley brand and followed their copywriting guidelines, using SEO keywords to produce text that… Show more
• Tailored my style to suit the Audley brand and followed their copywriting guidelines, using SEO keywords to produce text that would be found by and appeal to clients
• Worked to strict deadlines and invoiced professionally for completed work Show less

London, England, United Kingdom

• Took responsibility for an insert acquisition campaign from creative brief to results analysis, generating a response rate of 2%
• Researched potential Major Donor contacts in order to streamline and focus the programme
• Wrote and coordinated appeals, including letters and e-shots
• Interviewed clients and key workers to produce powerful and emotive appeals
• Organised and co-hosted events including a panel discussion on the Syrian civil war, a film screening attended by a… Show more
• Organised and co-hosted events including a panel discussion on the Syrian civil war, a film screening attended by a number of high-profile individuals and a drinks reception at a top London law firm

London, United Kingdom

• Worked across the Donor Development, Major Donor and Marketing teams of the UK’s leading refugee charity, gaining skills and experience in all aspects of direct marketing, events and major donor relationship management
• Lead on a literary project for Donor Development and Major Donor programmes; approaching, liaising with, and gaining relevant permissions from major authors and publishers. Worked with colleagues across the.
• Lead on a literary project for Donor Development and Major Donor programmes; approaching, liaising with, and gaining relevant permissions from major authors and publishers. Worked with colleagues across the.
• Arranged visits to day centres and regional offices, and liaising with service managers to collect case studies for use in future campaigns
• Assisted on the planning and implementation of Direct Marketing campaigns, including appeals, telephone fundraising, donor acquisition, community fundraising and events
• Engaged with faith groups and schools through direct mailings and appeals

London

Assisted the Marketing and Business Development Manager with event planning and coordination, including sourcing materials, liaising with suppliers, marketing and promotion, generating invoices, and providing administrative support. Generated income through the marketing and administration of internal and external training courses.Wrote and designed the.

Liaised closely with the Director of CINI, identifying and coordinating fundraising initiatives which raised £2500.

Oxfordshire

• Generated revenue of £3,000,000 and gross profit of £600,000, while maintaining a client feedback score of over 80% ‘Excellent’ service
• Attained highest possible level of promotion based on sales targets
• Booked flights, accommodation and transport based on client requirements
• Took ownership of the Northeast India section of the new Indian Subcontinent brochure; producing content, designing layout, sourcing images and liaising with copywriters and printers to deliver the project… Show more
• Took ownership of the Northeast India section of the new Indian Subcontinent brochure; producing content, designing layout, sourcing images and liaising with copywriters and printers to deliver the project on time
• Created, wrote, proof-read and edited articles for the quarterly magazine

Peterborough

• Responsible for loading client data into the central database and assisting with the daily organisation of the office
• Compiled information packs for asylum seekers with concise and tailored advice on immigration procedure and law
• Undertook training in Asylum Support and Immigration Law

Kolkata, India (Calcutta)

• Responsible for sourcing features stories, presenting these to the editor as viable options and researching and writing them for publication in The Statesman, one of India’s main national newspapers
• Included interviews with a wide range of subjects from Bollywood actresses to academics
• Worked to tight editorial deadlines

Ma Honours, Social Anthropology, 2.1

Activities and Societies: St Andrews Ladies Golf Club, Fairtrade Group, Nightline Counselling Service, Dance Society 2004 Awarded a Travel.

Postgraduate Certificate, Conflict And Development, Distinction

Ma, South Asian Area Studies, Merit