Rebecca Shore Email & Phone Number

Louisville, Kentucky, United States

Strategic communications consulting for HR special projects- Propose, design, write, and publish messages supporting innovative communications program for hourly employees and frontline managers.- Create and execute communications plans for Enterprise Resource Planning Transformation.

Louisville, Ky

Strategic communications consulting, executive messaging, writing, and editing for Fortune 500 company.- Propose and write messages (emails, video scripts, Viva Engage posts) for CEO.- Create and execute communications plans for new strategic programs, product launches, and key initiatives.- Craft engaging messages that inspire and motivate.

Supported multiple clients with superior writing, editing, and strategic communications expertise.- For financial and investing advice company, researched and wrote articles on companies and industries to help users make informed investment decisions. - For large multinational insurance company, wrote LinkedIn articles, interviewed subjects, and wrote articles for internal web, proofread marketing materials, wrote case studies for brochures. - For marketing company client, managed newsletters for two facilities, suggesting and researching topics, interviewing personnel, and producing final copy.

Jacksonville, Florida Area

Writing, editing, proofreading, and communications consulting for corporate clients

Jacksonville, Florida Area

Supported corporate clients, leveraging global channels, including Intranet, email, and social media channels, to communicate and reinforce Citi’s mission and value proposition to a global audience of 240,000 employees. As a key player on this global bank’s top-notch internal communications team, I was instrumental in Citi’s efforts to rethink channel strategy, engage diverse populations of employees, and consistently deliver high-quality, compelling content. I also managed communications during several crises, including Hurricane Sandy (I played a critical role since New York-based colleagues were unable to communicate) and the financial crisis (transitioning to a corporate role, I managed the CEO’s tour of U.S. cities, including developing key messages, drafting communications, managing feedback, etc.). Responsibilities included:- Editorial manager of Citi's award-winning annual report. The 2015 report achieved a 200 percent year-over-year increase in online readership over the same period following its release. - Lead editor of twice-weekly corporate-wide email newsletter, Citi Global News. My editorial efforts (working with contributors, writing more engaging headlines and abstracts, etc.) led to 30-percentage-point increase in CGN's open rates. - Writer on projects that have engaged both internal and external audiences, including blogs on Citi's presence in Chicago, Washington, D.C., Hong Kong, São Paulo, New York, and Boston.- Lead global liaison to users of Citi's global content management system, communicating with more than 500 users from multiple businesses and regions about changes that affect them.

Consulted with the Citi Cards senior leadership team to create communications plans and manage implementation of those plans, including changes in strategic direction, product launch communication, and leadership changes. Oversaw all employee communications vehicles for an audience of more than 30,000 employees. Redesigned the intranet, served as managing editor of print publication, led the corporate TV network (writing, editing, and producing video). Led an effort to address email clutter, consolidating most news and announcements to one weekly email.

Led Citi Cards Intranet efforts, including strategy, content, design, production and maintenance. Created the Cards Communications Network, corporate TV system that kept employees current on company, industry and breaking news via slides and video. Wrote and produced video programming and led a network of local station managers at 25 sites.

Developed and managed Citi Cards' intranet, one of Citi's first. Developed content for Cards Communications Network, corporate TV system. Consulted with internal clients regarding communications, developing communications plans and managing implementation of those plans.

In a variety of positions, provided employee communications counseling to business unit clients. Roles included speechwriting, editing and managing publications, development of intranets and more.