Rebecca Ng Email & Phone Number

Richmond, Bc, Ca

Hong Kong

Led a team of 4 in Hong Kong and Beijing, overseeing the marketing activities of 7 brands within the company, namely Giorgio Armani, Emporio Armani, Armani Collezoni, Armani Jeans, Armani Junior, EA7 and EA underwear. Served as both a retail/brand marketer for direct-managed stores in Hong Kong and strategic Chinese cities, and a regional trade marketer liaising with over 30 franchisees in Greater China, Southeast Asia, and Korea.- Spearheaded the development and execution of marketing plans by collaborating closely with multiple stakeholders and cross-functional teams to achieve sustained sales growth of 5-7% during challenging economic conditions while ensuring alignment with headquarters' brand image and guidelines at all time.- Successfully implemented a range of in-store events, including trunk shows, made-to-measure sessions, styling cocktails, photo booths, and handicraft workshops, driving significant increases in sales and customer traffic with return on investment of 5: 1 or higher.- Enhanced brand visibility and engaged customers through targeted initiatives such as VIP dinner, joint promotions, outdoor advertising, and email marketing.- Achieved a remarkable five-fold growth in the number of local marketing initiatives organized by franchisees across the region within a two-year time frame.- Cultivated strong relationships with vendors, hotels, and event management companies, ensuring effective collaboration and consistently securing competitive rates that align with budget goals.- Maximized ROI by carefully managing marketing budgets and optimizing spending.

Hong Kong

Contributed to the successful launch of over 20 new products per year by implementing strategic CRM initiatives, BTL communications, digital and social media campaigns, and events.-Revamped CRM tools and formulated comprehensive strategies, successfully increased active member base tremendously by 97%, 72% & 25% in 3 years.- Increased customer purchase frequency and sales substantially by refining the internal CRM tracking system to effectively analyze purchase patterns and identify upselling and cross-selling opportunities, leading to improved reporting and evaluations. - Partnered with IT and CRM agency to perform customer segmentation, in-depth analysis & data cleansing housekeeping so as to translate data in all-rounded perspective, devise targeted & forward-thinking CRM actions and ensure customer database can be maintained in a quality way.- Liaised with cross-functional teams, i.e. Sales, operation and training team to ensure perfect execution of all campaigns & initiatives with pre-defined KPIs to evaluate performance objectively. - Built brand awareness and aggressively drove new member acquisition by deploying digital & social media campaigns via Facebook, mobile, beauty blogs and forums, etc.- Enhanced customer engagement and retention through strategic BTL communications, seminars, cross-brand activities and on-going marketing collateral that support new product launches.- Initiated innovative programs tailored to top-VIP to foster brand loyalty and satisfaction.- Collaborated closely with regional teams to develop business plans, ensure all the materials and projects complied with HQ guidelines, and promote best practices.

Hong Kong

- Initiated & implemented promotion campaigns to support sales & product launch - Liaised and maintained relationship with department stores, vendors & contractors - Explored joint promotion opportunities with banks & fashion brands, etc. - Analyzed promotion response, customers’ behavior & database management - Organized customer event, seminar, press conference & roadshow - Coordinated sourcing & production of promotion materials & gift premiums - Monitored marketing expenses, assisted in budget planning & inventory control

Hong Kong

- Organized press conference, make up show and public event - Prepared promotional materials, press release and press kit for new product launches - Liaised and maintained relationship with the media - Pitched exposure on magazines, newspapers and websites - Handled customers complaints and customer service hotline

Master Of Business Administration (Mba)

Business Administration, International Business