Rebecca Parsons Email & Phone Number

Tacoma, Washington, United States

Greater Seattle Area

Work with internal communications team to draft and edit a variety of executive and all-employee messages, including announcements, newsletters, print materials, intranet and social media, making sure all pieces are in the Nordstrom voice. Created a standard editorial style guide for PR & Corporate Affairs and led a project to create an inclusive language.

Greater Seattle Area

• Develop comprehensive communication plans to support Recruiting, Learning & Leadership and Talent Management teams. Provide copywriting and editing support across Human Resources. Collaborate with graphic designers.
• Project manage careers.nordstrom.com, including copywriting, production of recruiting videos and planning of employee photo shoots for the site, resulting in a well-branded, user-friendly, informative site that.
• Work on a variety of projects for Recruiting, including writing job postings; managing the social media editorial calendar and content; and project managing the creation of brochures, flyers, recruiting emails, job.
• Manage the production, content and distribution of two monthly emails. The Details gives the HR division a consolidated, monthly update on important HR topics. The All-Employee Email provides Nordstrom’s 70,000.

Greater Seattle Area

• Developed comprehensive project and communication plans to support internal clients. Managed division’s compliance program, visual system and communications program.
• Organized and led cross-functional implementation team meetings for the Tacoma Medical Center’s 24/7 Urgent Care expansion. Maintained and worked action/decision log and worked closely with various stakeholders.
• Developed strategic communication plan for the division, including a newsletter, blog, various SharePoint sites and an employee communications toolkit.

Greater Seattle Area

• Developed comprehensive strategic communication plans to support various Health Plan Division and HR clients, increasing engagement by helping employees understand the company’s goals, products, successes and challenges.
• Created communication strategies and deliverables for various Medicare projects, including Medicare 5-Star and various member communications, resulting in communications that meet both member needs and CMS requirements.
• Conducted stakeholder interviews to determine the gaps in communication within the Health Plan Division. Developed a communication plan to increase visibility and credibility of division leadership, resulting in.
• Lead communicator providing enterprise-wide coverage of Group Health’s Haiti relief efforts, including intranet articles and webpage, social media, executive messaging, Northwest Health Magazine coverage and brown-bag.
• Developed communication plan for Gallup employee survey that included a series of articles featuring teams that scored in the top 10 percent of the survey. Stories focused on best practices that other managers could.

Greater Seattle Area

• Managed external advertising and marketing campaigns; created and executed an internal communications program; managed external vendors, including advertising/design agency and PR agency; managed $1+ million annual.
• Established an internal communications program, including a centralized e-mail system, a news-based intranet homepage and electronic newsletters, resulting in more streamlined employee communications and an increased.
• Managed external marketing strategy, enhancing online and print advertising, public relations, tradeshow activities, website, webinars, proposals and a redesign of the company PowerPoint presentation, resulting in.

Greater Seattle Area

• Developed and executed strategic communication plans. Provided writing and editing services; collaborated with graphic designers, legal advisors, web designers and other communicators company-wide. Typical subjects.
• Supported WaMu’s first centralized downsizing effort affecting all lines of business. Collaborated with Employee Relations, Legal, Corporate Communications and other stakeholders to create and distribute a.
• Led cross-functional communications team for the Enterprise Learning Strategy, a $3.5 million outsourcing project. Developed communication strategy that marketed processes and program benefits through intranet content.

Dallas/Fort Worth Area

• Collaborated with clients and oversaw planning and execution of all phases of production of marketing materials including newsletters, brochures, displays, letters and promotional items. Provided research, writing and.
• Supported the sales cycle by developing integrated pre- and post-sale member, employer and broker/consultant communications, including benefit books, promotional posters and explanations of benefits for clients.
• Managed staff of four communications consultants, which entailed hiring, training and developing staff; conducting performance reviews; and assigning and overseeing projects. Hired three communications consultants who.
• Supported eight Federal Employee Program marketing representatives, aligned messaging and design of two annual campaigns in three states, reduced workload and increased sales by attracting more enrollees.

Dallas/Fort Worth Area

• Researched, developed, wrote and edited a variety of marketing materials, including multiple newsletters, sales brochures, print ads, press releases, company website, direct mail pieces and manuals.
• Contributed to development of new brand identity, including a redesign of all collateral materials, tradeshow displays and a national ad campaign, resulting in improved brand awareness and increased sales revenues.

Dallas/Fort Worth Area

• Progression from communications assistant to marketing programs manager to marketing communications manager. Managed development of marketing materials for 300+ franchises from concept to completed product. Responsible.
• Managed production of internal and external award-winning publications.
• Developed centralized system-wide tradeshow booth program, which resulted in streamlined ordering process, extended the lifetime of the booths and improved market presence.

Master, Liberal Arts

Bachelors, English