Rebecca Parsons Email & Phone Number

Tacoma, Washington, United States

Greater Seattle Area

Work with internal communications team to draft and edit a variety of executive and all-employee messages, including announcements, newsletters, print materials, intranet and social media, making sure all pieces are in the Nordstrom voice. Created a standard editorial style guide for PR & Corporate Affairs and led a project to create an inclusive language toolkit and guidelines for the company.

Greater Seattle Area

Develop comprehensive communication plans to support Recruiting, Learning & Leadership and Talent Management teams. Provide copywriting and editing support across Human Resources. Collaborate with graphic designers, web designers, video producers and other internal communicators as well as vendors and agencies.• Project manage careers.nordstrom.com, including copywriting, production of recruiting videos and planning of employee photo shoots for the site, resulting in a well-branded, user-friendly, informative site that inspires potential candidates to apply.• Work on a variety of projects for Recruiting, including writing job postings; managing the social media editorial calendar and content; and project managing the creation of brochures, flyers, recruiting emails, job fair displays and give-away items, resulting in increased applicant flow and brand awareness. • Manage the production, content and distribution of two monthly emails. The Details gives the HR division a consolidated, monthly update on important HR topics. The All-Employee Email provides Nordstrom’s 70,000 employees with updates on various benefits, special programs and other job-related topics. Both emails result in a well-informed workforce, which leads to happier, more productive employees.

Greater Seattle Area

Developed comprehensive project and communication plans to support internal clients. Managed division’s compliance program, visual system and communications program.• Organized and led cross-functional implementation team meetings for the Tacoma Medical Center’s 24/7 Urgent Care expansion. Maintained and worked action/decision log and worked closely with various stakeholders, resulting in a well organized, smooth implementation. • Developed strategic communication plan for the division, including a newsletter, blog, various SharePoint sites and an employee communications toolkit.

Greater Seattle Area

Developed comprehensive strategic communication plans to support various Health Plan Division and HR clients, increasing engagement by helping employees understand the company’s goals, products, successes and challenges.• Created communication strategies and deliverables for various Medicare projects, including Medicare 5-Star and various member communications, resulting in communications that meet both member needs and CMS requirements.• Conducted stakeholder interviews to determine the gaps in communication within the Health Plan Division. Developed a communication plan to increase visibility and credibility of division leadership, resulting in greater employee understanding of the division’s role within Group Health and improved employee satisfaction.• Lead communicator providing enterprise-wide coverage of Group Health’s Haiti relief efforts, including intranet articles and webpage, social media, executive messaging, Northwest Health Magazine coverage and brown-bag presentations, resulting in a sense of pride among Group Health employees and support of the efforts.• Developed communication plan for Gallup employee survey that included a series of articles featuring teams that scored in the top 10 percent of the survey. Stories focused on best practices that other managers could use. Results were higher employee engagement and increased awareness of Gallup throughout the year.

Greater Seattle Area

Managed external advertising and marketing campaigns; created and executed an internal communications program; managed external vendors, including advertising/design agency and PR agency; managed $1+ million annual marketing budget. Co-chair of the Change Management Steering Committee and member of the Wellness Committee.• Established an internal communications program, including a centralized e-mail system, a news-based intranet homepage and electronic newsletters, resulting in more streamlined employee communications and an increased understanding of company’s goals and progress.• Managed external marketing strategy, enhancing online and print advertising, public relations, tradeshow activities, website, webinars, proposals and a redesign of the company PowerPoint presentation, resulting in greater brand awareness and market presence.

Greater Seattle Area

Developed and executed strategic communication plans. Provided writing and editing services; collaborated with graphic designers, legal advisors, web designers and other communicators company-wide. Typical subjects included all-employee survey, employee onboarding, regulatory and elective training classes, annual review process and employee relations issues such as the whistle blower program and workplace violence.• Supported WaMu’s first centralized downsizing effort affecting all lines of business. Collaborated with Employee Relations, Legal, Corporate Communications and other stakeholders to create and distribute a comprehensive manager toolkit that included talking points and FAQs, resulting in a smooth, timely event.• Led cross-functional communications team for the Enterprise Learning Strategy, a $3.5 million outsourcing project. Developed communication strategy that marketed processes and program benefits through intranet content, executive presentations, small-group meetings and newsletters, resulting in company-wide adoption of the new system-wide learning system.

Dallas/Fort Worth Area

Collaborated with clients and oversaw planning and execution of all phases of production of marketing materials including newsletters, brochures, displays, letters and promotional items. Provided research, writing and editing services. Managed approvals, layout, purchasing, printing, fulfillment and mailing processes. Assistant Manager, Group Marketing (2005)• Supported the sales cycle by developing integrated pre- and post-sale member, employer and broker/consultant communications, including benefit books, promotional posters and explanations of benefits for clients, including Michael’s, University of Texas and the state of Texas during a record revenue year.Assistant Manager, Member Communications (2004–2005)• Managed staff of four communications consultants, which entailed hiring, training and developing staff; conducting performance reviews; and assigning and overseeing projects. Hired three communications consultants who have remained with and advanced within the company. Communications Administrator (2002–2004)• Supported eight Federal Employee Program marketing representatives, aligned messaging and design of two annual campaigns in three states, reduced workload and increased sales by attracting more enrollees.

Dallas/Fort Worth Area

Researched, developed, wrote and edited a variety of marketing materials, including multiple newsletters, sales brochures, print ads, press releases, company website, direct mail pieces and manuals. • Contributed to development of new brand identity, including a redesign of all collateral materials, tradeshow displays and a national ad campaign, resulting in improved brand awareness and increased sales revenues.

Dallas/Fort Worth Area

Progression from communications assistant to marketing programs manager to marketing communications manager. Managed development of marketing materials for 300+ franchises from concept to completed product. Responsible for day-to-day quality control, trouble-shooting and management of $1 million annual print program. • Managed production of internal and external award-winning publications. • Developed centralized system-wide tradeshow booth program, which resulted in streamlined ordering process, extended the lifetime of the booths and improved market presence.

Master, Liberal Arts

Bachelors, English