Recruited to roll out & build adoption of Pepkor’s national segmentation model across the group. * extensive data analytics, SQL in Google Cloud Platform’s Big Query * Google Data Studio reporting, including building interactive dashboards * stakeholder liaison with a view to encouraging usage of the model* presenting the model and findings

Recruited in August 2016 to establish the research competency for Capfin, which was run with a lean team. Notable achievements at Capfin included:* the development of Capfin’s first bespoke customer segmentation model* competitive intelligence research and market share reporting * design and development of Capfin’s first brand tracker* other primary and secondary research conducted regularly to assist Capfin in making strategic, business and brand decisions (e.g. strategic planning, new product development, customer retention, brand strategy development, national marketing campaigns etc).

Siyavula is focused on providing an online education technology service to high school learners and teachers. As an Account Manager, my primary responsibilities included providing customer relationship management and technical support to Siyavula’s private school teacher base.

* In Cape Town (from 2011 onwards) I was largely freelancing with the Brand Leadership Group as well as supplying brand research expertise to clients independently. Clients included Metropolitan, UFS, AfriKelp, Namibia University of Science and Technology, Rustenburg Rapid Transport, Zanaco, Meat Junction and others.* In London (2008 - 2011), I was appointed as a researcher to the Hyde Group (a housing association) in April 2010. Prior to this, I worked with MoneyGram International, where I focused on collating the findings of a global brand tracking study.

Projects included design & preparation of the final presentation of BT’s annual reputation study: and writing the annual report for its corporate responsibility project: Everybody Online; and preparing the final report and presentations for two UKTI projects [involving in-depth discussions with stakeholders in Middle East, US, China and India].

In conjunction with my role at BI 5, I was also the Insights Director at Brand Leadership Group, during which time I led the Insights Team involved in the re-branding or positioning of some brands including Business Leadership South Africa; UNISA; South African Revenue Services, the Gautrain, and others.

I started BI 5 with access to ten freelance specialist business interviewers. By August 2006, when it was taken under the wing of Brand Leadership, we had grown to a network of over 170 interviewers, and had assisted BrandMetrics in valuing over 250 brands. Primary roles included actively managing both primary & secondary research for over 100 projects, from client brief/pitch to final presentation. Other responsibilities included strong liaison with the field research team and general requirements of an MD. * Clients included: Nike, Coca-Cola, Roche Pharmaceuticals, Standard Bank, FNB Corporate, British Airways [Comair], ABB, Group 5, Anglo-Vaal Industries, Imperial Holdings, Afrox, Eskom, Bloem Water, TBWA\The Disruption Consultancy, Air Traffic Navigation Services, Brand South Africa, Cradle of Humankind World Heritage Site and many others.

I was approached by The Marketing Shop to establish a new research consultancy unit.

Now part of IPSOS, whilst at Markinor, I focused on the Walker Information suite of research products, including customer satisfaction, employee commitment and corporate reputation.

As Unit Coordinator and ultimately, Director, I focused on financial, strategic planning and programme activities including fundraising/donor relationship management, as well as programme management, including monitoring and evaluation and donor reporting. Other responsibilities included working with trade unions and lobbying various government entities. I was also Treasurer for the National Land Committee (NLC) (1996 to Feb 1998).