Rebecca W. Email and Phone Number
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Rebecca W. personal email
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At Kanopi Studios, my role as an Account Manager melds agile project management with strategic client engagement, fostering a collaborative remote environment for our project teams. We've enhanced our processes and agency growth through cross-leadership collaboration and resource planning, ensuring our clients' stories are not just heard, but resonate in a world brimming with distractions.Previously, as a strategist and owner at Boundaries Pusher, I guided clients to unearth and share their unique stories, emphasizing the importance of authentic connections in today's fast-paced digital landscape. This mission, alongside my dedication to supporting women in business, remains a driving force in my professional journey, reflecting a deep-seated commitment to using strategy and social media as forces for positive impact.
Kanopi Studios
View- Website:
- kanopistudios.com
- Employees:
- 50
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Account ManagerKanopi Studios Feb 2021 - PresentProvide account direction for 3 project managers which includes internal sales, scope discussions and monthly client checkins in a completely remote environment.Developing and writing technical planning documents such as ERDs, business and functional requirements and user stories.Strategize with project teams to solve problems in projects as they arise.Collaborate with leadership team on project budgets, contract negotiations and implementation of new processes and procedures.Introduced and implemented agile project management to the agency. Converted all build processes to scrum. Created cross-leadership meeting cadence to grow collaboration, process improvement and agency growth.Created resource planning for PM teams to use in project planning software.Developed internal QA and UAT process and rolled out to organization.Lead & assisted in sales initiatives for major clients including Apple, Indeed, PEN America, Sunnylands Gardens & Trust. -
Event Management - ProductionContract Dec 2006 - PresentI work with companies like KBO Group, Behind the Scenes and other event marketing and production companies to successfully plan and implement large corporate events. Working with the production team, we set up the full decor of the event, manage the change over of rooms and full breakdown of the event. I worked cohesively with other teams; AV, stage managers and production managers to ensure that we deliver a timely and well managed event. Served as a part of production teams on events for Hilton World Wide, Gordon Food Service and J.Hilburn. This is a side passion for me and I'm very happy this is something I continue to get to do through my connections each year.
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Owner | Strategist | Boundaries PusherRw Marketing Jul 2020 - Aug 2023Grand Rapids, Michigan, United StatesHelping clients to discover their true, authentic, differentiating stories.Tell their stories to a world filled with noise and short attention spans.Ensure the systems and processes are in place to solidify scalability (because, let's be real, after all the fun of discovering your story, it does you no good if you aren't set up for success down the road).MISSION & VISIONUsing authenticity in storytelling to drive relationships, business goals and company cultureStrategy is everythingUsing social media for goodTo have completely authentic, vulnerable and real conversations with my clientsSupporting Women in Business -
Board Member - Community LiaisonWomen At Work Dec 2020 - Sep 2021Grand Rapids Metropolitan AreaI feel so blessed to be working with a board of women on this passion project of mine. Starting out as a small group of women to talk about all things marketing, we've relaunched this year to be more inclusive to all women in their career paths! Welcome to Women At Work! I work directly in our community to bring the very best and brightest to speak, engage and connect with our members. We're always looking for ways to bring benefits to our members so if you think you fit the mold, send me a direct message and I'd love to connect! We're always growing membership as well, please visit us at https://www.facebook.com/groups/womenatworkmi to sign up! We look forward to meeting you! -
Employer Brand StrategistService Express Feb 2020 - Jul 2020Grand Rapids Metropolitan AreaWorking with key stakeholders to build our Employer Brand Identity and Employer Value Proposition. I handle all aspects of our employer brand from overall strategy, recruitment marketing and working with internal teams like learning and development and sales, service and our Talent Acquisition team to support our hiring and recruiting efforts. -
Digital Marketing StrategistService Express Mar 2019 - Feb 2020Grand Rapids, MichiganManaging the brand voice for Employer Brand, Leadership and the Service Express brand as a whole. Specializing in content strategy, social media strategy and paid media across all brands. Working across departments to ideation, research and understand our buyers to provide them with the right content at the right time in their buying process. -
Strategic Initiatives ManagerDigital Limelight Media Dec 2017 - Feb 2019Greater Grand Rapids, Michigan AreaThe Strategic Initiatives Manager is responsible for pushing all marketing strategies for clients and internally. Keeping a constant eye on the metrics and analytics to make sure we’re delivering the best results possible to our clients. Leading Marketing Specialists team to drive marketing results and improve marketing processes. The Strategic Initiatives Managers serves on the executive team in order to continually improve our offering and communicate initiatives to the team. -
Director Of MarketingAmerican Rv Nov 2015 - Sep 2017Greater Grand Rapids, Michigan AreaThe primary role of the Director of Marketing is to serve on the leadership team at American RV and provide direction regarding all marketing strategies & marketing communications. Working to define all KPI's and measure all marketing initiatives to define ROI and determine ongoing efforts. Managed a team of 4 marketing professionals to work towards our overall marketing strategy.
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Director Of Client ServicesMindscape Solutions Aug 2014 - Nov 2015Greater Grand Rapids, Michigan AreaAs the primary business contact for existing key accounts, I am responsible for the overall client experience. Our mission is to identify and engage with top-level client contacts to discover new opportunities and manage current projects within the client's scope. I am also excited to be leading a team of account and project managers to ensure that all projects and initiatives are completed on time and under budget. My love for process improvement and overall project management practices are exercised each day. Setting the vision for how we communicate with our clients and our continued goal to be their digital marketing partner is something I can be passionate about. -
Director Of Development ServicesMindscape At Hanon Mckendry Jan 2012 - Aug 2014Greater Grand Rapids, Michigan AreaThe Director of Development Services is responsible for overseeing the development of all custom and webTRAIN projects (proprietary CMS platform). Responsible for assigning teams for all projects including project coordinators and managers, designers and programmers, including setting schedules and maintain resources for each project. Manage scope of projects to meet budgets. Combine technical and leadership skills to ensure that clients have the support needed to successfully maintain their site after delivery.Work directly with the VP of Operations to implement new technologies and development ideas. Participate in oversight of department profitability and revenue goals. Manage day-to-day staffing and HR issues with employees within area of responsibility. -
Project ManagerMindscape At Hanon Mckendry Sep 2009 - Jan 2012 -
Account ExecutiveHanon Mckendry Jun 2009 - Sep 2009 -
Account ExecutiveMccann Erickson Feb 2007 - Jun 2009• Build marketing and brand strategies for multi-million dollar company • Served as Digital Project Manager for General Motors account; also responsible for traditional media and corporate event executions• Managed client requests and field creative work to agency• Organize and track financial progress of client budgets • Accounts include General Motors Corporate Marketing and Retail, new business -
Tour AssistantJackson Dawson Dec 2006 - Feb 2007• Acted as assistant to tour manager for Toyota event marketing• Responsible for the breakdown and set up of event sets and test driving tacks• Provided informational training to dealers on product knowledge• Traveled to respective cities in the western United States for all events
Rebecca W. Skills
Rebecca W. Education Details
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Organizational Leadership -
Advertising
Frequently Asked Questions about Rebecca W.
What company does Rebecca W. work for?
Rebecca W. works for Kanopi Studios
What is Rebecca W.'s role at the current company?
Rebecca W.'s current role is Account Manager | Technical Project Leader | Boundaries Pusher.
What is Rebecca W.'s email address?
Rebecca W.'s email address is rw****@****ice.com
What schools did Rebecca W. attend?
Rebecca W. attended Western Michigan University, Michigan State University.
What are some of Rebecca W.'s interests?
Rebecca W. has interest in Project Management, Traveling, Snowboarding, Online Marketing, Organization And Efficiency Development, Golf.
What skills is Rebecca W. known for?
Rebecca W. has skills like Seo, Marketing, Online Marketing, Social Media Marketing, Social Media, Marketing Strategy, Management, Event Planning, Web Development, Project Management, Digital Marketing, Leadership.
Who are Rebecca W.'s colleagues?
Rebecca W.'s colleagues are Jill R. Taiji (She – Her), Nicole Karhoff, Elena Chechulina, Paul Sheldrake, Jamiu Olamilekan, Will Jackson, Denise Beyer.
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Rebecca W.
San Francisco Bay Area1amazon.com -
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Rebecca W.
Actively Seeking Sde Role | Ms In Computer Software Engineering@Northeastern University | Ghc 2024Boston, Ma
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