Rebecca Banks Email & Phone Number

Maysville, Kentucky, United States

• Responsible for developing and implementing content strategy to grow online presence, engage customers, and generate leads for marketing and sales efforts.
• Generate, edit, publish and share content that builds meaningful connections and generates leads
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Write blog posts and other content for website
• Assist with email marketing… Show more Responsible for developing and implementing content strategy to grow online presence, engage customers, and generate leads for marketing and sales efforts.
• Assist with email marketing content and implementation

Covington, Kentucky, United States

Managed Bureau website including design and functionality, ensuring the quality and integrity of the site. Developed and managed online marketing and interactive initiatives. Developed and managed website content and other applications including social media, e-newsletters, etc. Developed the voice for all aspects of the Bureau’s presence by appropriately.

Covington, Kentucky

• Developed, maintained, and updated Bureau’s website, including production of web content
• Maintained and updated partner information and events in the CRM that feeds website listings
• CRM Administrator: Worked with CRM vendor to resolve any problems, create solutions to improve efficiency, facilitate reporting, maintain partner extranet, add new users and assign appropriate security settings.
• CRM Administrator: Worked with CRM vendor to resolve any problems, create solutions to improve efficiency, facilitate reporting, maintain partner extranet, add new users and assign appropriate security settings.
• Creative management with agency: Reviewed and provided feedback on all projects representing the Bureau’s brand, including but not limited to kiosks, restaurant passes, virtual tours, co-ops, regional initiatives, etc.
• Wrote, copyedited web content

Covington, Ky.

Covington, KY

• Ensure all sales and marketing goals, brand standards, and budgets are met through coordination of information and projects with ad agencies, contractors, co-op partners
• Facilitate projects through advertising agency to completion
• Compile, coordinate, and submit all data for state matching funds program to ensure all goals and budgets are met
• Effectively communicate to hotels and attractions the marketing projects, objectives, and results of the CVB
• Formulate, develop, and… Show more
• Formulate, develop, and compile reports

Covington, Ky.

• Assist sales managers in exceeding annual room night goals
• Prepare effective bid/proposal packages
• Input and follow up on leads in Simpleview CRM
• Prepare sales managers for trade shows
• Assist in special projects as assigned
• Formulate, compile, and develop reports

Bowling Green, Ky.

• Development of student recruitment plans, identification of recruitment sources, and assessment of recruitment strategies
• Generate content for brochures, websites, flyers, and other marketing materials
• Maintain and create new departmental and program websites, maintain social media accounts
• Primary liaison between Cohort Programs, Dual Credit, Online Services, and DELO marketing department
• Tracking of recruitment efforts via Intelliworks CRM software

Lexington, Kentucky Area

• Development of outreach strategies that will benefit LexTran and individual programs
• Maintain and update Web site and social media outlets, including Facebook and Twitter
• Redesign logo, create graphics, design brochures and overhead cards, publish monthly employee newsletter
• Coordinate a wide range of assignments and projects in support of LexTran’s comprehensive outreach efforts
• Provide community-based trip planning service to current and potential customers
• Maintain… Show more

• Integral part of redesigning internal publication from a biweekly e-mail to a complete Web site by writing HTML and designing site to host internal news
• Wrote HTML to redesign intranet homepage to include space for multimedia news, including videos and podcasts
• Responsible for full communications plan for National Engineers Week
• Managed intranet by posting stories designed in Dreamweaver
• Recorded and edited video stories using Final Cut Pro
• Responsible for Media Monitor –… Show more

• Awarded first place, Best Extended Coverage Story by the Kentucky Press Association for coverage of development of downtown Lexington’s historic Rosenberg Block
• Responsible for following diversity on campus to report developments and events to student body
• Experienced all aspects of newspaper production, including writing, copy editing and designing the final product

• Customer service experience, including business-to-customer and business-to-business contact
• Detail-oriented duties included entering patient and prescription data into computer, filling prescriptions, completing product orders and cashiering

Bachelor Of Science

Master Of Science - Ms