Rebecca Banks Email & Phone Number

Maysville, Kentucky, United States

Responsible for developing and implementing content strategy to grow online presence, engage customers, and generate leads for marketing and sales efforts.•Generate, edit, publish and share content that builds meaningful connections and generates leads•Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification•Write blog posts and other content for website•Assist with email marketing… Show more Responsible for developing and implementing content strategy to grow online presence, engage customers, and generate leads for marketing and sales efforts.•Generate, edit, publish and share content that builds meaningful connections and generates leads•Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification•Write blog posts and other content for website•Assist with email marketing content and implementation•Set up and optimize company pages within each social media platform to increase the visibility of company's content•Develop content for Intranet and other internal communication tools•Implement successful paid advertising campaigns on LinkedIn and other social media channels•Create editorial calendars•Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information•Establish engagement pods with various stakeholders to promote our content•Collaborate with other departments (inside sales, product management, etc.) to manage reputation, identify key players and coordinate actions•Stay up to date with the latest social media best practices and technologies•Support product launches with engaging content Show less

Covington, Kentucky, United States

Managed Bureau website including design and functionality, ensuring the quality and integrity of the site. Developed and managed online marketing and interactive initiatives. Developed and managed website content and other applications including social media, e-newsletters, etc. Developed the voice for all aspects of the Bureau’s presence by appropriately managing content and brand identity, online or otherwise. Responsible for crafting site promotions and online outreach campaigns. Worked… Show more Managed Bureau website including design and functionality, ensuring the quality and integrity of the site. Developed and managed online marketing and interactive initiatives. Developed and managed website content and other applications including social media, e-newsletters, etc. Developed the voice for all aspects of the Bureau’s presence by appropriately managing content and brand identity, online or otherwise. Responsible for crafting site promotions and online outreach campaigns. Worked closely with staff to develop and maintain site standards. Worked closely with web and advertising staff/vendors. Developed and managed in-house publications, sales/marketing/promotional materials, and graphic designs for destination marketing publications. Show less

Covington, Kentucky

•Developed, maintained, and updated Bureau’s website, including production of web content•Maintained and updated partner information and events in the CRM that feeds website listings•CRM Administrator: Worked with CRM vendor to resolve any problems, create solutions to improve efficiency, facilitate reporting, maintain partner extranet, add new users and assign appropriate security settings, schedule and facilitate any trainings for product updates or new user onboarding, remain… Show more •Developed, maintained, and updated Bureau’s website, including production of web content•Maintained and updated partner information and events in the CRM that feeds website listings•CRM Administrator: Worked with CRM vendor to resolve any problems, create solutions to improve efficiency, facilitate reporting, maintain partner extranet, add new users and assign appropriate security settings, schedule and facilitate any trainings for product updates or new user onboarding, remain knowledgeable about product offerings and make recommendations related to them, collaborate with other CVBs about best-practices and member/partner updates in the shared CRM, etc.•Creative management with agency: Reviewed and provided feedback on all projects representing the Bureau’s brand, including but not limited to kiosks, restaurant passes, virtual tours, co-ops, regional initiatives, etc.•Wrote, copyedited web content•Maintained a consistent look and feel throughout all marketing projects, web properties, and Bureau initiatives—online or otherwise.•Worked with Bureau staff, hospitality community and outside contractors to maintain and develop master content—and ensure adherence to established marketing and branding standards—for all marketing initiatives, including web properties and internet marketing communications, promotions, newsletters, collateral, presentations, and outreach campaigns.•Monitored and ensured integrity of Bureau profile and listing information on outside sites and recommends or secures new affiliations and linkages•Monitored and influenced the Bureau’s online image and brand identity as portrayed through discussion posts, weblogs, forums, and user review content across the web•Tracked and reported on all site metrics to evaluate performance of website and online initiatives•Developed and managed in-house publications, sales/marketing promotional materials, and graphic designs for destination marketing publications Show less

Covington, Ky.

Covington, Ky

•Ensure all sales and marketing goals, brand standards, and budgets are met through coordination of information and projects with ad agencies, contractors, co-op partners•Facilitate projects through advertising agency to completion•Compile, coordinate, and submit all data for state matching funds program to ensure all goals and budgets are met•Effectively communicate to hotels and attractions the marketing projects, objectives, and results of the CVB•Formulate, develop, and… Show more •Ensure all sales and marketing goals, brand standards, and budgets are met through coordination of information and projects with ad agencies, contractors, co-op partners•Facilitate projects through advertising agency to completion•Compile, coordinate, and submit all data for state matching funds program to ensure all goals and budgets are met•Effectively communicate to hotels and attractions the marketing projects, objectives, and results of the CVB•Formulate, develop, and compile reports•Responsible for administration duties of Simpleview CRM program•Establish and maintain standard operating procedures for Simpleview CRM•Establish Simpleview CRM training program for staff and partners•Gather all convention group pickup numbers from hotel partners and reconcile with sales managers•Develop and understand industry agenda and assist with liaison responsibilities as needed•Respond to all media requests•Coordinate and distribute press releases•Collaborate with web manager to maintain and ensure all online information is current, relevant, and meets objectives•Assist in special projects as assigned, including annual meeting, media FAMs, seasonal activities, group publicity, etc.•Organize and maintain 24/7 schedule with phone contractor Show less

Covington, Ky.

•Assist sales managers in exceeding annual room night goals•Prepare effective bid/proposal packages•Input and follow up on leads in Simpleview CRM•Prepare sales managers for trade shows•Assist in special projects as assigned•Formulate, compile, and develop reports•Maintain working relationships with all hotel and attraction partners•Continually develop and improve knowledge of area hotels and attractions•Represent Northern Kentucky with a highly professional and… Show more •Assist sales managers in exceeding annual room night goals•Prepare effective bid/proposal packages•Input and follow up on leads in Simpleview CRM•Prepare sales managers for trade shows•Assist in special projects as assigned•Formulate, compile, and develop reports•Maintain working relationships with all hotel and attraction partners•Continually develop and improve knowledge of area hotels and attractions•Represent Northern Kentucky with a highly professional and ethical standard•Manage all information, written and verbal, in an organized and efficient manner•Back up Office/Sales Coordinator in coverage for reception desk Show less

Bowling Green, Ky.

•Development of student recruitment plans, identification of recruitment sources, and assessment of recruitment strategies•Generate content for brochures, websites, flyers, and other marketing materials•Maintain and create new departmental and program websites, maintain social media accounts•Primary liaison between Cohort Programs, Dual Credit, Online Services, and DELO marketing department•Tracking of recruitment efforts via Intelliworks CRM software

Lexington, Kentucky Area

•Development of outreach strategies that will benefit LexTran and individual programs •Maintain and update Web site and social media outlets, including Facebook and Twitter•Redesign logo, create graphics, design brochures and overhead cards, publish monthly employee newsletter•Coordinate a wide range of assignments and projects in support of LexTran’s comprehensive outreach efforts•Provide community-based trip planning service to current and potential customers•Maintain… Show more •Development of outreach strategies that will benefit LexTran and individual programs •Maintain and update Web site and social media outlets, including Facebook and Twitter•Redesign logo, create graphics, design brochures and overhead cards, publish monthly employee newsletter•Coordinate a wide range of assignments and projects in support of LexTran’s comprehensive outreach efforts•Provide community-based trip planning service to current and potential customers•Maintain distribution, inventory and strategy for placement of printed materials such as route maps, schedules, informational brochures, bus stop information and direct market mailings•Implement and manage e-mail marketing list and strategy, using Constant Contact•Develop marketing presentations for use in public presentations, including schools, civic organizations, neighborhood associations, businesses, health care facilities and key interest groups•Assist in promoting ridership programs such as Class Pass, Fare Deal, Commuter Services, Senior Services•Organize and staff LexTran information booths at community and special events, respond to information requests from citizens, assist in coordination of major LexTran events, including 2010 World Equestrian Games•Assist in coordination of media relations regarding transit-related issues and information Show less

•Integral part of redesigning internal publication from a biweekly e-mail to a complete Web site by writing HTML and designing site to host internal news •Wrote HTML to redesign intranet homepage to include space for multimedia news, including videos and podcasts•Responsible for full communications plan for National Engineers Week•Managed intranet by posting stories designed in Dreamweaver•Recorded and edited video stories using Final Cut Pro•Responsible for Media Monitor –… Show more •Integral part of redesigning internal publication from a biweekly e-mail to a complete Web site by writing HTML and designing site to host internal news •Wrote HTML to redesign intranet homepage to include space for multimedia news, including videos and podcasts•Responsible for full communications plan for National Engineers Week•Managed intranet by posting stories designed in Dreamweaver•Recorded and edited video stories using Final Cut Pro•Responsible for Media Monitor – daily search for industry and company-related news and send electronic publication to employees Show less

•Awarded first place, Best Extended Coverage Story by the Kentucky Press Association for coverage of development of downtown Lexington’s historic Rosenberg Block•Responsible for following diversity on campus to report developments and events to student body•Experienced all aspects of newspaper production, including writing, copy editing and designing the final product

•Customer service experience, including business-to-customer and business-to-business contact•Detail-oriented duties included entering patient and prescription data into computer, filling prescriptions, completing product orders and cashiering

Bachelor Of Science

Master Of Science - Ms