Rebecca Servoss Email & Phone Number

Idaho Falls, ID, US

Idaho Falls, Idaho, United States

At this FMCG company with over $2B in annual sales, I drive marcom strategies for a diverse range of wellness products, directly contributing to 65% of the company's revenue. Ensuring brand consistency across 20 international markets, I guide a team of 50+ across 12 countries.Tackling the challenges of customer acquisition, sales growth, and retention, I.

I was an integral member of the team responsible for expanding Melaleuca into the Philippines in 2020, leading the team in localizing campaigns and messaging to resonate with the consumers. Additionally, I spearheaded targeted strategies for international markets, harmonizing them with the US marketing and vision. I was also responsible for implementing.

Idaho Falls, Idaho

Leading the in-house creative team, I was responsible for managing art directors, graphic designers, copywriters, photographers, and video editors. Under my leadership, the creative team delivered compelling global messaging and marketing strategies for over 450 consumer goods products and events. I fostered an environment that prioritized both innovation.

Here, I steer comprehensive marketing strategies and operations, enhancing the brand presence and market competitiveness for a diverse clientele. My extensive experience in applying both digital and traditional marketing mediums has resulted in dynamic brand evolution and increased lead generation across multiple industries, including tech, real estate.

Layton, Utah

Leading a dynamic team of marketing professionals, I provided comprehensive marketing solutions to over 500 diverse global clients, ranging from fledgling startups to established corporations globally. My role mirrored that of an outsourced CMO, bridging the gap for businesses without an extensive in-house marketing team. I was responsible for crafting and.

Salt Lake City, Utah

In this role, I led the development of the online curriculum for the world's pioneering accredited Social Media Marketing degree, which was later adopted by BYU Idaho. I also instructed diverse courses, spanning from Introduction to Social Media Marketing to Advanced Strategy, Advertising, and Content Creation. My primary objective was to ensure that.

Over here, I played a pivotal role in transforming a business model centered on social media into a comprehensive online presence. In addition to directing the creative facets of a localized magazine, I was instrumental in integrating grassroots marketing with digital strategies, including organizing community events and leveraging early influencer.

Here, I directed innovative strategies, seamlessly bridging radio listenership to in-person event attendance, thereby amplifying our sponsorship revenue considerably. I took the initiative to breathe new life into a key heritage event, which not only saw its attendance double but also turned a profit with an impressive turnout of 14,000+ attendees – a feat.

In this role, I took the lead in repairing and transforming ARUP Blood Services' community perception through strategic public relations and community engagement initiatives. I was at the forefront of driving strategies for ARUP's non-profit division, and our efforts culminated in achieving record-breaking support and blood donations, especially during.