Rebecca Servoss Email & Phone Number

Idaho Falls, Id, Us

Idaho Falls, Idaho, United States

At this FMCG company with over $2B in annual sales, I drive marcom strategies for a diverse range of wellness products, directly contributing to 65% of the company's revenue. Ensuring brand consistency across 20 international markets, I guide a team of 50+ across 12 countries.Tackling the challenges of customer acquisition, sales growth, and retention, I implemented targeted marketing initiatives to address each area with precision and innovation. Recognizing the need for stronger brand messaging to forge a deeper connection with consumers, I refined our brand communications, establishing a unique identity and driving customer engagement. Thus, catalyzing an increase in global customer enrollments driven by a rise in consumer trust and word-of-mouth referrals.Our digital strategy has seen a marked transformation, with customer experience at the heart of our initiatives. I led the transition of our digital properties to mobile-responsive platforms and redefined the messaging hierarchy to emphasize transformational marketing tactics. The result was a surge in online traffic and sales.With a focus on customer engagement, I architected a multi-channel messaging campaign to publicize the launch of our loyalty program, involving intricate brand development, change management, and strategic communication. Collaborating with an external studio team, I oversaw content creation, ensuring that our brand resonated with our consumers.SELECT ACCOMPLISHMENTS:- Piloted a unified tech system to harmonize social media branding across international markets.- Established vendor collaboration protocols to ensure quality, innovation, efficiency & compliance. - Led multi-channel campaigns in collab with the CXOs, supporting the company's various initiatives.- Fostered a global collaborative environment based on trust & inclusion, offering personalized coaching & feedback.

I was an integral member of the team responsible for expanding Melaleuca into the Philippines in 2020, leading the team in localizing campaigns and messaging to resonate with the consumers. Additionally, I spearheaded targeted strategies for international markets, harmonizing them with the US marketing and vision. I was also responsible for implementing technology solutions to enhance workflow efficiency and leading initiatives to promote a data-driven marketing culture. My role was critical in protecting the company's mission and messaging, ensuring every market move aligned with our core values and strategic goals.I established comprehensive global brand guides that were pivotal in standardizing the imagery and messaging across all markets, ensuring a unified brand presence. Moreover, to foster a cohesive global marketing strategy, I instituted branding workshops that provided essential training to team members worldwide, guaranteeing alignment in our global messaging and reinforcing the strength of our brand.My strategic focus also involved the formalization of the hiring process for in-market designers, clarifying roles and responsibilities, and creating a structured onboarding training program, which fortified our design capabilities. By safeguarding a quality member experience, I led efforts to cultivate sustained relationships, reducing attrition while overseeing employee activities across departments.Recognizing the inefficiencies in our workflow, I led the implementation of Workfront, which improved our global communications and project management process. The result was a staggering 85% reduction in project revisions and rework, saving both time and resources.SELECT ACCOMPLISHMENTS:- Optimize expenditure, rectifying operational redundancies and streamlining processes to drive cost reduction.- Implemented a data-led marketing culture, integrating KPIs and market analytics to drive ROI.

Idaho Falls, Idaho

Leading the in-house creative team, I was responsible for managing art directors, graphic designers, copywriters, photographers, and video editors. Under my leadership, the creative team delivered compelling global messaging and marketing strategies for over 450 consumer goods products and events. I fostered an environment that prioritized both innovation and quality, ensuring our brand stood out in a competitive market while adhering to all constraints and regulations.I spearheaded a significant transformation within the creative department, restructuring the design team to improve retention and job satisfaction. This included defining clear roles, responsibilities, and establishing career paths enriched with measurable growth and competitive salary structures.Collaborating closely with the CEO, I played a pivotal role in developing PR and messaging campaigns that deftly addressed the COVID-19 pandemic. My guidance was instrumental in the creative team's swift execution of these campaigns, which led to an unprecedented surge in sales for our newly launched cleaning and sanitizing products.One of my most noteworthy achievements was the agile transition of our annual in-person convention to a virtual format. This strategic move resulted in the company's first-ever virtual convention, breaking records in attendance and customer engagement, and showcasing our adaptability in the face of unforeseen global challenges.

Here, I steer comprehensive marketing strategies and operations, enhancing the brand presence and market competitiveness for a diverse clientele. My extensive experience in applying both digital and traditional marketing mediums has resulted in dynamic brand evolution and increased lead generation across multiple industries, including tech, real estate, online retail, professional services, and healthcare.I play a pivotal role in rebranding initiatives that revolutionize market perception for our clients, leading cross-functional teams in executing innovative campaigns that not only resonates with target audiences but also fortifies the brand's market stance.My responsibilities include facilitating the reorganization of the internal marketing team to support sustained growth and delivering strategic insights in partnership with other department leaders. Conducting extensive market research, I enable data-driven adjustments to the marketing strategy to keep pace with the changing industry landscape and consumer behavior.In collaboration with Hughes General Contractors, I am currently spearheading marketing efforts aimed at accelerating the company's growth trajectory. My approach involves meticulous market research, enabling the development of finely-tuned marketing strategies that effectively address the nuances of the industry.

Layton, Utah

Leading a dynamic team of marketing professionals, I provided comprehensive marketing solutions to over 500 diverse global clients, ranging from fledgling startups to established corporations globally. My role mirrored that of an outsourced CMO, bridging the gap for businesses without an extensive in-house marketing team. I was responsible for crafting and driving strategies across various platforms, ensuring timely project delivery, and cultivating enduring client relationships.Over the span of a decade, we consistently achieved an average client satisfaction rating of 9.8/10 due to our client-centric approach. Our commitment to personalized communication and tailored marketing solutions combined with our ability to align our projects with client objectives resulted in an average increase of 50% year-on-year in our business profitability.Furthermore, to enhance efficiencies, I co-developed a unique document that seamlessly combined branding elements with project requirements. This innovation not only reduced project wastage but also significantly bolstered cross-functional collaboration, ensuring that our team always delivered projects that were in perfect sync with clients’ vision.Recognizing the importance of coherent messaging, I led initiatives to enhance clients' success across platforms. This involved crafting bespoke communication plans, offering media training, and delivering tailored PR solutions. Every strategy was designed with a single goal in mind: ensuring cohesive messaging that resonated perfectly with the overarching goals of our clients and with their target audience.SELECT ACCOMPLISHMENTS:- Strategically optimized project budgets, ensuring efficient resource allocation without compromising on quality.- Authored a comprehensive branding guidebook, empowering startups with DIY branding and marketing strategies.- Successfully managed 50 concurrent projects on average, leveraging robust systems, tech, and daily alignment meetings.

Salt Lake City, Utah

In this role, I led the development of the online curriculum for the world's pioneering accredited Social Media Marketing degree, which was later adopted by BYU Idaho. I also instructed diverse courses, spanning from Introduction to Social Media Marketing to Advanced Strategy, Advertising, and Content Creation. My primary objective was to ensure that students were not only well-versed theoretically but also practically equipped for professional marketing roles in an ever-evolving digital landscape.Recognizing the growing influence of social media in various sectors, from commerce and customer service to advertising, I ensured that our courses reflected these real-world applications. This approach meant our students graduated with a holistic understanding, ready to drive impactful strategies in their professional roles.Working closely with the Academic Director, we curated new programs, ensuring they were in line with industry demands and trends. Our joint efforts were pivotal in expanding the range of course offerings, ensuring our institution remained at the forefront of digital marketing education.

Over here, I played a pivotal role in transforming a business model centered on social media into a comprehensive online presence. In addition to directing the creative facets of a localized magazine, I was instrumental in integrating grassroots marketing with digital strategies, including organizing community events and leveraging early influencer marketing tactics. Recognizing the evolving digital landscape, I took the initiative to overhaul our company's website. Collaborating closely with web developers, we prioritized user experience and stayed abreast of Web 2.0 trends. The result was a staggering 140% surge in web traffic and engagement, marking a significant milestone in our digital transformation journey.In an era where online advertising was gaining momentum, I seized the opportunity to introduce a robust online advertising program. Not only did this generate a fresh revenue stream, but it also cemented our position in the market and enhanced our brand equity. Additionally, I developed a comprehensive franchisee guide, aiding in the company's expansion from 1 to 27 markets, ensuring a unified brand identity across all.

Here, I directed innovative strategies, seamlessly bridging radio listenership to in-person event attendance, thereby amplifying our sponsorship revenue considerably. I took the initiative to breathe new life into a key heritage event, which not only saw its attendance double but also turned a profit with an impressive turnout of 14,000+ attendees – a feat not achieved in the previous 3 years.Moreover, I led the revitalization of our digital presence with strategic interventions and content optimization. This resulted in an increase of site visits by 187% and a remarkable 153% boost in user time spent on our platform.Additionally, I was an integral part of the senior leadership team, actively participating in brainstorming sessions. My contributions shaped creative strategies across our 6 radio stations, various expos, and community partnerships — launching B2B and B2C advertising campaigns, ensuring a consistent brand voice.

In this role, I took the lead in repairing and transforming ARUP Blood Services' community perception through strategic public relations and community engagement initiatives. I was at the forefront of driving strategies for ARUP's non-profit division, and our efforts culminated in achieving record-breaking support and blood donations, especially during times when they were critically needed.In order to boost donor retention, I pioneered a donor rewards program which combined with my efforts towards corporate and community partnerships and cause marketing strategies resulted in doubling our blood donations.Additionally, I orchestrated multi-channel campaigns spanning TV, radio, web, and print. While our reach expanded, I ensured that our budget expenditures were optimized, guaranteeing maximum impact for every dollar spent.