Rebecca Silva Email & Phone Number

Columbia, South Carolina Metropolitan Area

Digital agency, web development, and strategy company specializing in web design, web development, digital marketing (SEO, SEM),social media, branding, and marketing for high-growth companies across the United States. Masterminded and rolled out a diversified brand, marketing strategies, advised on go-to-market plans, and drive profitable growth for a portfolio of brands. • Brand Experience: Higher Education, Pharmaceuticals, Financial Services, Non-Profit, Public Broadcasting, and Consumer-Packaging.• Oversaw 24 current clientele accounts and an annual marketing budget worth $1.6M.• Directed and aided junior Account Managers in offering client support services on new top-tiered portfolios, completing delegated assignments, and achieving pre-determined objectives.• Governed and closed more than $52K of incremental initiatives in the present client portfolio within three months.• Harnessed the power of customer and account data to advise the business; Devised and tracked key performance indicators to analyze performance against marketing goals, helping to inform digital and traditional strategy and optimize results.• Served as a liaison between key internal stakeholders and outside agencies to facilitate the best possible outcomes for campaign launches, including attaining KPIs and outlining best practices for future campaigns. While ensuring cohesive e execution and effective delivery of brand messaging and account needs.

Columbia, South Carolina Metropolitan Area

• Hired as an Account Manager but quickly promoted to a Senior Account Manager role to enhance the client experience and improve account retention by performing billing, strategy development, budgeting, project management, resource allocation operations and delivering excellent client experiences. • Managed19 clientele accounts and over $900K in annual marketing agreements.• Interviewed, onboarded and trained one junior Account Manager into the day-to-day client delivery service model and customer experience expectations.• Identified opportunities in process and technology leveraging consumer insights, behavioral data, and KPIs for monthly call-in sessions, resulting in increased account profits by 10% (in less than 6 months) and new customer acquisition by 20%.• Responsible for creating and executing multiple marketing campaigns across various channels, including direct mail and digital, using a variety of techniques.• Improved account portfolio profits by more than 10% in six months, assisted in account pitch, and finalized incremental$250K scope with pertinent account management services.

Columbia, South Carolina Metropolitan Area

• Led over 19 different accounts from Higher Education, Financial Services, Public Broadcasting,Pharmaceuticals, Commercial Real-Estate Investment, Non-Profit, and Commercial Interior Design with over $900K annual marketing agreements.• Engaged with the clients, third party agencies and internal teams to develop a unique strategic plan that met both the business goals of the revenue organization and the broader marketing strategy.

Virgin Islands (British)

Negotiated, delivered, and implemented client contract agreements and strategized brand deliverables involving transportation, menu planning, budget P&L, provisioning, itinerary, post-client survey, excursions, and rebooking. Brand Experience: Five-star luxury travel programs to VIP international business corporation clientele.• Managed day-to-day execution of company branding and marketing programs to strengthen customer relationships and grow account revenue.• Operated as Departmental Head for five-star luxury travel plans to VIP international business company clientele (DTC) worth an annual $2.3M.• Directed creative development and messaging of the brand narrative for the Yacht, including the Brand Guidelines, positioning, architecture, and Annual Brand Plan. Developed a marketing strategy to increase brand awareness through strategies including in-person events, new product launches, and social media campaigns.• Initiated a new product launch with a $1.4M budget, yielding several awards for excellence including VIPCA, 2017 Boat Show Awards: Best Crew, Best Yacht in Show, Best Chef Entrée, Best Chef Dessert.• Coordinated with multiple internal and external cross-functional teams to administer and direct marketing strategy from initial plans to final execution.

Virgin Islands (British)

Strategized and optimized clientele deliverables, including lodging, itinerary, menu planning, transportation, event delivery, provisioning, excursions, rebooking, post-client survey follow-up, monetary P&L, and yacht maintenance. Brand Experience: Generated brand awareness, developed marketing strategies across all channels, and engaged with diverse consumers.• Finalized more than 8% of contracts in 2018 and over 23% in 2019 by devising pertinent lead generation procedures for branded luxury travel programs.• Senior Client Lead responsible for fully customizable five-star luxury sailing vacations to a global clientele (DTC), generating $1.6 million in gross annual revenue.• Governed 6% improvement in closing leads by revamping client engagement model from preliminary conversion via contract agreement authorization.• Established effective marketing benchmarks, test and learn elements, and timely measurement of digital marketing performance, with KPIs and ROI.

Greater Chicago Area

• Supervised various projects involving SEM, SEO, social media, retargeting, email (A/B Testing), e-commerce (Magento), and responsive website design and development. • Oversaw numerous key accounts from different agencies worth up to an annual $1.8M, such as Tetra Pak (B2C), Skin Medica (DTC), and Brunswick Billiards (DTC). • Brand Experience: Broad product and brand knowledge within Fashion, Beauty, entertainment and apparel industry.

Chicago, Il

• Client lead on all day-to-day account needs across 6 beverage brands for Kraft-Heinz (B2B/B2C) > $2M annually• Developed the client’s IMC plan leveraging market, consumer and business insights and data. • Managed all financials, briefs, timelines, status/conference reports, client presentations and project management• Developed projects in print, direct mail, POS, marketing collateral, display ads, SEM, PR, and events

Chicago, Il

• Primary client and project lead for Hilton Worldwide (B2B) brand development and loyalty program launch of $1.5M• Assembled and managed creative briefs, timelines, and conference/status reports. • Evaluated creative execution, accountable for quality control ensuring all remain on brand strategy and within corporate guidelines ultimately responsible for gaining client alignment on all deliverables – print, direct mail, marketing collateral, brand guidelines, display ads, website design, emails, tradeshow, and events• Executed a Direct Mail campaign to launch a new Owner Loyalty program and received the 2012 Marcom Platinum Award (Direct Mail/other)

• Secondary day-to-day resource for an omni-channel (B2B / B2C) client, Bayer CropScience with > $1.3M marketing budget• Assisted in the planning/execution – print, radio, TV, direct mail, consumer promotions, events, and sweepstakes• Managed a consumer direct mail piece distributed to 8,000 customers nationwide, ultimately exceeding goal response rate by 15.2%• Oversaw and executed a customer testimonial sweepstakes program which gained 22.4% more subscribers than the previous year

• Supported key CPG shopper marketing for General Mills, Clorox, Del Monte, H.J.Heinz and StarKist > $1.5M marketing budget• Developed tool kits and led training sessions and onboarding for over 275 client contacts (brand managers through C-suites) nationwide for the launch of a new CRM (Shopper Marketing) platform• Received 2009 Award for exceptional account management in delivering significant contributions and outstanding customer service