Rebecca Traverzo

Rebecca Traverzo Email and Phone Number

Senior Vice President, Marketing (SVP) @ Ways2Well
Florida, United States
Rebecca Traverzo's Location
Port St Lucie, Florida, United States, United States
Rebecca Traverzo's Contact Details
About Rebecca Traverzo

With 20+ years of global marketing experience, spanning across diverse industries such as consumer products, fashion, beauty, and DTC, my mission is to create customer-centric, results-driven, and digital-savvy marketing programs that increase brand love, drive omni-channel results and improved customer lifetime value.I am passionate about leveraging data, analytics, and insights to create impactful brand stories, identify new business opportunities, and measure incremental growth. I have a proven track record of leading brand strategy, digital transformation, building high-performing teams, in-housing paid media efforts, developing and executing hyper growth strategies while evoking brand affinity. I love to find the intersection of brand, product, culture, and consumer truths, and use them to deliver successful, award-winning marketing campaigns that drive positive business outcomes and deeper consumer connections.

Rebecca Traverzo's Current Company Details
Ways2Well

Ways2Well

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Senior Vice President, Marketing (SVP)
Florida, United States
Website:
ways2well.com
Employees:
77
Rebecca Traverzo Work Experience Details
  • Ways2Well
    Senior Vice President, Marketing (Svp)
    Ways2Well
    Florida, United States
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  • Jack Archer
    Vp Of Marketing
    Jack Archer
    Port St. Lucie, Fl, Us
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  • Openstore
    Head Of Marketing
    Openstore Feb 2024 - Present
    Miami, Fl, Us
    OpenStore is reimagining the future of e-commerce. Today, we're building the technology and team to identify, value, acquire and scale long-tail e-commerce brands. We envision a future where emerging e-commerce brands have access to instant liquidity for their businesses and where consumers have ready access to the best small-brand products. As Head of Marketing, I lead all brand, performance, lifecycle marketing and creative development across 40+ brands.
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  • Casper
    Vice President, Media & Activation
    Casper 2023 - 2024
    New York, New York, Us
    Overseeing Media, Marketing, Brand Engagement and Data & Analytics teams. Responsible for brand building, acquisition marketing, media strategy & planning, brand engagement including PR, social growth, brand partnerships and influencer marketing. Most importantly, leveraging data, analytics and insights to drive omni-channel results
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  • Plby Group, Inc.
    Evp, Global Marketing, Consumer Products
    Plby Group, Inc. 2022 - Mar 2023
    Los Angeles, California, Us
    Reporting into the President, leading marketing, PR and creative production for all global consumer products brands including Playboy, Yandy, Honey Birdette and Lovers Brands
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  • Michael Todd Beauty
    Chief Marketing Officer
    Michael Todd Beauty 2021 - 2022
    Port St Lucie, Fl, Us
    • Lead digital transformation with re-launch of owned and operated digital store fronts to drive increased revenue and best in class consumer experiences• Built high performing team with in-house studio, media buying and marketing technology solutions• Developed omni channel marketing approach and consumer journeys to deliver increase of 20x YOY in gross sales• Drove profitability in year one with marketing effectiveness, efficiencies and concentration of content to commerce immersion
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  • Thirdlove
    Vp, Marketing
    Thirdlove 2019 - 2021
    San Francisco, California, Us
    • Delivered 1st Quarters of profitability during a pandemic from Q2 2020 - Q2 2021 while increasing sales and gross revenue 25% YOY• Brand strategy development and management of Growth, Lifecycle, Retention, Product and Integrated Marketing for holistic storytelling across all consumer touch points for entire business portfolio• Develop marketing investment strategy, consumer-centric planning and improve productivity of marketing support to acquire and retain new customers• Management of Data Science and Analytics to build data models, business intelligence and democratization of all data sources to drive incremental business impact
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  • Calvin Klein
    Svp, Global Omni Media + Fashion Tech Innovation
    Calvin Klein 2018 - 2019
    New York, New York, Us
    - Reporting into the CMO, leading Global brand and performance strategy development and management of each owned and paid channel including social platforms, support of global eCommerce, and performance marketing for holistic storytelling across all consumer touch points for entire business portfolio- Develop marketing investment strategy, consumer-centric planning and improve productivity of global media to acquire and retain new customers- Built in-house Martech/Adtech capabilities for data, consumer insights, inventory trading, planning and real time measurement (using first party data stack, starting with a DMP)- Lead strategic relationships with Digital and data platforms as well as global pub cos- Initiate the next generation of consumer connections (through connected products, education - fitting excellence)- Managed regional OMNI MEDIA “hubs” with real time capabilities aligned with global central team- Measured productivity (efficiency and effectiveness) on an always-on / real time basis
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  • Calvin Klein
    Svp, Global Media And Consumer Insights
    Calvin Klein 2017 - 2018
    New York, New York, Us
    Global Brand strategy development and management of each media channel including owned social platforms, support of global eCommerce, performance marketing and holistic channel recommendations for all consumer touch points across entire business portfolio.Building and leading a best in class data and analytics function for deeper understanding of consumer behavior, perceptions and connections to drive all global marketing efforts for business growth.
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  • Calvin Klein
    Vp, Global Digital Marketing And Media Channel Management
    Calvin Klein 2016 - 2017
    New York, New York, Us
    Global Brand strategy development and management of each media channel including owned social platforms, support of global eCommerce, performance marketing and holistic channel recommendations for all consumer touch points across entire business portfolio. Leading data and analytics for all global marketing efforts with proprietary monthly research tools.Winner of:* Fashion Media Award for Best Advertising Campaign in 2016 for I____in #mycalvinsThe Daily & Fashion Media Awards - Sep 2016
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  • Calvin Klein
    Vp, Global Channel Management
    Calvin Klein 2014 - 2016
    New York, New York, Us
    Global Brand strategy development and integrated channel planning for entire business portfolio to drive positive sales growth.Winner of:* 2015 CLIO Image Award - Integrated Campaign* 2015 Digiday Award - Best Direct Response Campaign* 2015 Webby Award - Youtube's "That's your guilty pleasure"
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  • Carat Usa
    Vp, Communications Planning
    Carat Usa 2011 - 2014
    New York, New York, Us
    Brand strategy development and integrated communications planning for P&G's Gillette Franchise. Winner of: · 2012 OMMA Award for Best Integrated Online Campaign for Gillette ProGlide Styler · 2012 EFFIE Finalist for Single Media Activation for Gillette ProGlide Styler· 2011 CMA – Best Integrated Campaign for Gillette ProGlide Styler
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  • Universal Mccann
    Associate Strategy Director
    Universal Mccann 2006 - 2011
    New York, Ny, Us
    Brand strategy development and implementation of integrated communication plans for J&J Pharmaceutical, Medical Devices, Beauty brands Aveeno, RoC, Lubriderm and Ambi, CPG brands Splenda, Lactaid and Viactiv.
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  • Zenith Media
    Associate Media Director
    Zenith Media 2005 - 2006
    London, London, Gb
    Development and implementation of integrated media plans for Verizon Wireless including TV, outdoor, print and digital buys. Negotiating and buying of print media for Verizon Wireless, Verizon Communications, Puma and Toyota Scion. Development of integrated promotions for Verizon Wireless.
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  • Crispin Porter + Bogusky
    Media Supervisor
    Crispin Porter + Bogusky 2003 - 2005
    New York, Ny, Us
    Strategy development and implementation of National and Local media plans for Burger King. Lead contact for integrated marketing efforts across various agencies. Presentation of National and Local media efforts in Northeast, Southeast and Midwest regions. Development of local marketing plans and promotions to successfully reach local franchise objectives and goals.
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  • Bozell
    Media Supervisor
    Bozell 2000 - 2003
    Omaha, Nebraska, Us
    Successful launch of National media support for Verizon Wireless brand from regional Bell Atlantic Mobile with award winning "Test Man - Can you hear me now?" Campaign.
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  • Bates
    Media Planner
    Bates 1998 - 2000
    København Ø, Hovedstaden, Dk
    Media planning for pharmaceutical and packaged goods brands such as Sudafed, Benadryl, Lipitor, Trojan, First Response and Arrid.
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Rebecca Traverzo Skills

Integrated Marketing Media Planning Advertising Digital Media Strategy Digital Strategy Digital Marketing Media Strategy Media Buying Mobile Marketing Interactive Marketing Sponsorship Strategic Communications Social Media Marketing New Media Outdoor Advertising Brand Development Marketing Marketing Strategy Social Media Online Marketing Analytics Radio Product Development Geomarketing Content Strategy Search Engine Marketing Broadcast Brand Awareness Fashion Communication Interactive Advertising Facebook Communications Planning Pay Per Click Online Advertising Management E Commerce

Rebecca Traverzo Education Details

  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Advertising And Marketing Communications

Frequently Asked Questions about Rebecca Traverzo

What company does Rebecca Traverzo work for?

Rebecca Traverzo works for Ways2well

What is Rebecca Traverzo's role at the current company?

Rebecca Traverzo's current role is Senior Vice President, Marketing (SVP).

What is Rebecca Traverzo's email address?

Rebecca Traverzo's email address is re****@****ove.com

What is Rebecca Traverzo's direct phone number?

Rebecca Traverzo's direct phone number is +121229*****

What schools did Rebecca Traverzo attend?

Rebecca Traverzo attended Fashion Institute Of Technology.

What are some of Rebecca Traverzo's interests?

Rebecca Traverzo has interest in Children, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Rebecca Traverzo known for?

Rebecca Traverzo has skills like Integrated Marketing, Media Planning, Advertising, Digital Media, Strategy, Digital Strategy, Digital Marketing, Media Strategy, Media Buying, Mobile Marketing, Interactive Marketing, Sponsorship.

Who are Rebecca Traverzo's colleagues?

Rebecca Traverzo's colleagues are Katelyn Firmin-Varing, Kallye Ash, Cameron Yerzyk, Aigner Brown, Kasey Netherland, David Bush, James Peters.

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