Rebecca Traverzo Email & Phone Number

Florida, United States

Port St. Lucie, FL, US

Miami, FL, US

OpenStore is reimagining the future of e-commerce. Today, we're building the technology and team to identify, value, acquire and scale long-tail e-commerce brands. We envision a future where emerging e-commerce brands have access to instant liquidity for their businesses and where consumers have ready access to the best small-brand products. As Head of.

New York, New York, US

Overseeing Media, Marketing, Brand Engagement and Data & Analytics teams. Responsible for brand building, acquisition marketing, media strategy & planning, brand engagement including PR, social growth, brand partnerships and influencer marketing. Most importantly, leveraging data, analytics and insights to drive omni-channel results

Los Angeles, California, US

Reporting into the President, leading marketing, PR and creative production for all global consumer products brands including Playboy, Yandy, Honey Birdette and Lovers Brands

Port St Lucie, FL, US

• Lead digital transformation with re-launch of owned and operated digital store fronts to drive increased revenue and best in class consumer experiences
• Built high performing team with in-house studio, media buying and marketing technology solutions
• Developed omni channel marketing approach and consumer journeys to deliver increase of 20x YOY in gross sales
• Drove profitability in year one with marketing effectiveness, efficiencies and concentration of content to commerce immersion

San Francisco, California, US

• Delivered 1st Quarters of profitability during a pandemic from Q2 2020 - Q2 2021 while increasing sales and gross revenue 25% YOY
• Brand strategy development and management of Growth, Lifecycle, Retention, Product and Integrated Marketing for holistic storytelling across all consumer touch points for entire business portfolio
• Develop marketing investment strategy, consumer-centric planning and improve productivity of marketing support to acquire and retain new customers
• Management of Data Science and Analytics to build data models, business intelligence and democratization of all data sources to drive incremental business impact

New York, New York, US

- Reporting into the CMO, leading Global brand and performance strategy development and management of each owned and paid channel including social platforms, support of global eCommerce, and performance marketing for holistic storytelling across all consumer touch points for entire business portfolio- Develop marketing investment strategy, consumer-centric.

New York, New York, US

Global Brand strategy development and management of each media channel including owned social platforms, support of global eCommerce, performance marketing and holistic channel recommendations for all consumer touch points across entire business portfolio.Building and leading a best in class data and analytics function for deeper understanding of consumer.

New York, New York, US

Global Brand strategy development and management of each media channel including owned social platforms, support of global eCommerce, performance marketing and holistic channel recommendations for all consumer touch points across entire business portfolio. Leading data and analytics for all global marketing efforts with proprietary monthly research.

New York, New York, US

Global Brand strategy development and integrated channel planning for entire business portfolio to drive positive sales growth.Winner of:* 2015 CLIO Image Award - Integrated Campaign* 2015 Digiday Award - Best Direct Response Campaign* 2015 Webby Award - Youtube's "That's your guilty pleasure"

New York, New York, US

Brand strategy development and integrated communications planning for P&G's Gillette Franchise. Winner of: · 2012 OMMA Award for Best Integrated Online Campaign for Gillette ProGlide Styler · 2012 EFFIE Finalist for Single Media Activation for Gillette ProGlide Styler· 2011 CMA – Best Integrated Campaign for Gillette ProGlide Styler

New York, NY, US

Brand strategy development and implementation of integrated communication plans for J&J Pharmaceutical, Medical Devices, Beauty brands Aveeno, RoC, Lubriderm and Ambi, CPG brands Splenda, Lactaid and Viactiv.

London, London, GB

Development and implementation of integrated media plans for Verizon Wireless including TV, outdoor, print and digital buys. Negotiating and buying of print media for Verizon Wireless, Verizon Communications, Puma and Toyota Scion. Development of integrated promotions for Verizon Wireless.

New York, NY, US

Strategy development and implementation of National and Local media plans for Burger King. Lead contact for integrated marketing efforts across various agencies. Presentation of National and Local media efforts in Northeast, Southeast and Midwest regions. Development of local marketing plans and promotions to successfully reach local franchise objectives.

Omaha, Nebraska, US

Successful launch of National media support for Verizon Wireless brand from regional Bell Atlantic Mobile with award winning "Test Man - Can you hear me now?" Campaign.

København Ø, Hovedstaden, DK

Media planning for pharmaceutical and packaged goods brands such as Sudafed, Benadryl, Lipitor, Trojan, First Response and Arrid.