Rebecca Volk Email & Phone Number

Greater Minneapolis-St. Paul Area

• Fosters strong, trusting client relationships through collaboration with key leaders, departments, and stakeholders
• Leads the development of institutional goals to support enrollment growth and achieve performance objectives through robust, multi channel client marketing strategies, data enablement, admissions, and retention efforts
• Oversees internal teams (creative, media, analytics, and operations) and provides direction on client priorities, objectives, and expectations to ensure projects are appropriately scoped and executed
• Provides leadership and direction to navigate changing client needs, objectives, and strategies
• Supports internal teams through SOW and RFP processes to meet client goals and ensure internal profitably

Greater Minneapolis-St. Paul Area

• Responsibilities:
• Leveraged data, competitive research and target audience insights to drive strategic planning, product growth, lead generation and brand awareness
• Collaborated with key stakeholders and partners across organizations, both internally and externally, to create robust marketing strategies
• Fostered strong, trusting client relationships focused on collaborating to meet and exceed marketing and sales objectives
• Led creative team and channel owners to execute against overall marketing objectives
• Maintained a strong understanding of a multi-channel marketing mix, including SEM, SEO, paid media, social media, public relations, content, email automation, corporate (B2B) and awareness (traditional) media

Greater Minneapolis-St. Paul Area

Cumberland, WI

• Responsibilities:
• Developed and executed strategic marketing plans in partnership with Senior Leadership to meet/exceed organizational goals and objectives
• Collaborated with internal departments and stakeholders to create brand awareness around new product offerings and services
• Managed and allocated annual marketing budget
• Partnered with outside agencies and media partners to generate and execute marketing campaigns and materials
• Organized, coordinated and marketed events internally and externally

Barron, WI

• Responsibilities:
• Developed, implemented and monitored program activities, objectives and performance
• Created and executed multi-channel marketing strategies to support program objectives, events and training opportunities
• Facilitated strong, collaborative countywide partnerships (healthcare systems, governmental agencies, local schools, business, etc.) to drive program objectives and strategies
• Managed and allocated program budget of $750,000
• Provided leadership, direction and management of one direct report

Jamestown, ND

• Managed daily business operations and sales functions
• Ensured customer retention through establishing and maintaining strong relationships
• Promoted community engagement through marketing efforts and event management

Fargo, ND

Fargo, ND

Fargo, ND

Bachelor Of Science (B.S.), Mass Comunications, Public Relations And Advertising

Activities and Societies: Alpha Gamma Delta International Sorority, NDSU Student Government Public Relations Commissioner, Alpha Phi Eta.

Bachelor Of Science (B.S.), Political Science

Activities and Societies: Alpha Gamma Delta International Sorority, NDSU Student Government Public Relations Commissioner, Alpha Phi Eta.