Rebecca Volk Email & Phone Number

Greater Minneapolis-St. Paul Area

• Fosters strong, trusting client relationships through collaboration with key leaders, departments, and stakeholders• Leads the development of institutional goals to support enrollment growth and achieve performance objectives through robust, multi channel client marketing strategies, data enablement, admissions, and retention efforts• Oversees internal teams (creative, media, analytics, and operations) and provides direction on client priorities, objectives, and expectations to ensure projects are appropriately scoped and executed• Provides leadership and direction to navigate changing client needs, objectives, and strategies• Supports internal teams through SOW and RFP processes to meet client goals and ensure internal profitably

Greater Minneapolis-St. Paul Area

Responsibilities:• Leveraged data, competitive research and target audience insights to drive strategic planning, product growth, lead generation and brand awareness• Collaborated with key stakeholders and partners across organizations, both internally and externally, to create robust marketing strategies• Fostered strong, trusting client relationships focused on collaborating to meet and exceed marketing and sales objectives• Led creative team and channel owners to execute against overall marketing objectives• Maintained a strong understanding of a multi-channel marketing mix, including SEM, SEO, paid media, social media, public relations, content, email automation, corporate (B2B) and awareness (traditional) media• Leveraged data to create comprehensive market, competitor and target audience analyses to inform marketing strategies• Regularly presented robust, data-driven marketing strategies, recommendations, analyses, and presentations to executive level leadership• Oversaw and allocated multimillion dollar awareness media budget, including driving strategy and innovation• Monitored goal performance and recommended changes in marketing plans in order to meet objectives• Provided leadership, direction and management of three direct reports• Maintained a deep understanding of the higher education industry and program offerings

Greater Minneapolis-St. Paul Area

Cumberland, Wi

Responsibilities: • Developed and executed strategic marketing plans in partnership with Senior Leadership to meet/exceed organizational goals and objectives• Collaborated with internal departments and stakeholders to create brand awareness around new product offerings and services• Managed and allocated annual marketing budget• Partnered with outside agencies and media partners to generate and execute marketing campaigns and materials• Organized, coordinated and marketed events internally and externally• Participated in the Studer Group, a leadership excellence program• Cultivated strong community partnerships countywide• Marketed all Cumberland Healthcare Foundation events

Barron, Wi

Responsibilities:•Developed, implemented and monitored program activities, objectives and performance• Created and executed multi-channel marketing strategies to support program objectives, events and training opportunities• Facilitated strong, collaborative countywide partnerships (healthcare systems, governmental agencies, local schools, business, etc.) to drive program objectives and strategies • Managed and allocated program budget of $750,000• Provided leadership, direction and management of one direct report• Participated in community events, health fairs and presentations• Organized and updated web and social media content

Jamestown, Nd

• Managed daily business operations and sales functions• Ensured customer retention through establishing and maintaining strong relationships • Promoted community engagement through marketing efforts and event management

Fargo, Nd

Fargo, Nd

Fargo, Nd

Bachelor Of Science (B.S.), Mass Comunications, Public Relations And Advertising

Activities and Societies: Alpha Gamma Delta International Sorority, NDSU Student Government Public Relations Commissioner, Alpha Phi Eta.

Bachelor Of Science (B.S.), Political Science

Activities and Societies: Alpha Gamma Delta International Sorority, NDSU Student Government Public Relations Commissioner, Alpha Phi Eta.