Rece Martin Email & Phone Number

Temecula, Ca, Us

Temecula, Ca, Us

Anywhere You Need Me

Automotive Consulting. Bringing impactful change and proven growth!

North America

Engineered Retail Finance programs encompassing monthly consumer loan & lease programs, insurance, and automotive protection product offerings. Implemented sales process and key customer journey phases accountable for nearly 50% of the overall sales portfolio.• Achieved $26M in gross monthly sales.• Forged initiative accountable for recovering over $13M in loss sales.• Conceived Financial Products Channel amplifying gross sales by 30% MoM for consecutive months.• Fabricated and pilot company wide training and operating procedures to national administration and sales team of 100+ managers, supervisors and coordinators.• Host global and national sales webinars driving customer engagement and purchases.

Directly steer sales and marketing for Nissan North America’s extended assurance products division. Responsible for the national account relationship of 40+ regional sales representatives. Launch and manage national sales campaigns accountable for 34.9% increase in sales. Direct marketing operations targeting customer influence, brand development, new product deployment and dealer engagement. Manage dealer support team, marketing department, & sales operations department handling all dealer product portfolios, and dealer facing activities for the National Dealer Network.• Accountable for multi-channel growth of product participation program totaling more than $112 million dollars annually.• Manage sales campaigns & incentive programs for external agent channel (Market Source, NMAC, Liberty Mutual).• Develop and execute sales & marketing strategies targeting $267 million annual gross sales ($153 million net VSC).• Manage Direct Sales Program accounting for 25% growth in annual sales revenue YoY.• Lead, develop and coach all field personnel on suite of products in NESNA’s portfolio including: VSC, PPM, GAP, ancillary, bundle and other assurance protection products.

San Diego, California, United States

Bridged new business relationships with Financial Institutes, Automotive Manufacturers, and the territory of automotive dealerships in California and Arizona contributing a significant portion of national sales volume. Generated sales of financial products, assurance products, and vehicle service contracts. Developed wholesale floor plan, mortgage, and commercial credit accounts with Nissan, Infiniti, and other Automotive Brands.• Managed Account generating 2000+/- financial contracts per quarter accounting for more than $3 million in quarterly profit assumption.• Created and executed strategic growth plans identifying conquest opportunities with executive leadership and cascading to dealership(s) stakeholders the financial reward in migrating their business to NMAC.• Developed a strong pipeline for growth and delivered on quarterly targets with a mix of products (Pre-paid Maintenance, Vehicle Service Contracts, Commercial Finance and Consumer Finance Retail Applications). • Over Achieved on KPIs and Financial objectives more than 17% higher regional landing and 14% higher than the National landing.

Franklin, Tn

Administered strategic planning, deployment, forecasting, analysis, and adoption of consumer-centric incentive practices. Enabled both short and long-term BU strategies across people, processes, and technology. Delivered incentive solutions and accelerated adoption to transform how the organization evolves the experience and engagement with consumers to build one-to-one relationships and lifetime value. Influenced consumer engagement and brand-building incentive investments to deliver on brand strategies, growth objectives, and other relevant business results.• Streamlined market analysis and incentive tactic decision-making by fulfilling reporting/data recording solutions.• Surfaced measurable results by data tracking and performance analysis using appropriate analytical methods to improve incentives' effectiveness and efficiency continuously.• Contributed to the launch of the new QX50 model by initiating multiple sales & incentives tactics throughout monthly sales events that resulted in the best monthly sale for May, June, and July in the model line's history.• Analyzed consumer data to find insights and drive activations to engage, retain and build loyalty with consumers through various marketing channels and partner to integrate incentives for continuous optimization.• Correlated actions to business outcomes such as incremental sales, risk reduction, or cost optimization.• Facilitated across BU brand teams and agencies to achieve sufficiency, efficiency, and effectiveness in annual incentive campaign planning and execution.

Franklin, Tn

Handled and ensured Nissan Extended Services successfully adopted a new F&I technology that worked consistently in NA. Strategically integrated new financial and assurance products sales systems used by the national dealer network. Leveraged deep understanding of the digital landscape to influence decisions, make recommendations and build talent within brand teams. • Minimized operation cost by implementing digital contracting and form editing in a web-based sales system that eliminated the need for paper contracts and printing.• Oversaw the development process of the new product, pricing, and functionality. Carried out daily field and dealer training webinars to familiarize the NESNA, NMAC, and dealer sales team with product and sales process knowledge.

Steered Nissan and Infiniti’s vehicle service contract operations, sales operations, claims, billing, and reporting. Achieved monthly sales goals and achieved targeted sales penetration rates by assisting dealer personnel and field staff. Instrumental in obtaining new sources of income for the business by building and fostering relationships with third-party ancillary providers.

Smyrna, Tn

Led team of robot & machine operators; shrunk production costs and process time by working with engineering. Played a key role in the startup and beginning phases of Nissan’s first Electric Vehicle Battery Plant in the U.S.