Reda Kalaagi Email & Phone Number

Nantes, Fr

Nantes, Pays De La Loire, France

Currently handling the marketing program for the Railway & Mission Critical (MCx) division at VIAVI Solutions

France

• Supporting the Sales Team by doing sales enablement, through constant lead generation marketing campaigns, and bringing straight-to-T1 actionable leads. • Marketing support for our MNO service assurance offering, 2G to 5G, by creating thought leadership, presentations, collaterals, videos, and more. Briefly supported the Transport Assurance BU solutions marketing (3 months)• NITRO User Summit event manager where we bring the entire NITRO user community on an annual basis to discuss hot industry topics, share and promote new use cases and "give the mic" to our solutions' users.

Saint-Herblain, Pays De La Loire, France

Orvault

Handled from end-to-end, the company's marketing plan and operations

Orvault, France

• Event Coordinator of the company's annual international User Group, held each year in a different country• Main coordinator of the company's exhibition at events and conferences• Responsible of the company's event management and sponsorships.• ...

Orvault, France

Marketing missions and accomplishments:• Market research: market studies, competitive analysis etc...• Various surveys: customer satisfaction surveys• eMailing campaigns: internal newsletter, event participation announcement, product marketing emails.• ...

Orvault, France

• Assisting the Product Managers during all the products development phases• Conduction of benchmarks with the competition's products• Responsible of creating Expandium's products design language • Product promotion: flyers/brochures, videos, product presentation etc...• Writer of the various product documentations• ...

Orvault, France

• Responsible of conducting various market research including Expandium's market and competitive analysis • Supervisor for the company's new website design including its contents• Conduction of various surveys, including a very complete customer satisfaction survey, administrated to all Expandium's clients. • Marketing Strategy: I assisted the product managers and the CEO in the definition of the company's marketing strategy. • Brand Management: The product portfolio rebranding and redesign was completely redone upon my recommendations.• Product Marketing: new product definitions, new packages, and more...• Communication/Sales support: new datasheets, new advertising methods and more...Following my advice, Expandium participated and became a nominee for the 2011 Ernst & Young Entrepreneur of the Year Award.

France

Part-time freelance marketing consultant for startups and SMEs. Key services include: company's marketing/communication audit, market research, branding, marketing operations suggestions and more

Cairo, Egypt

I had the opportunity to work a month in various management departments in this young Egyptian SME based in Cairo. TLC (The Logistics Company), established in 2005, is the sole and official reseller of the German brand Jungheinrich. The Jungheinrich Group is one of the world's three largest suppliers of industrial trucks, warehousing technology and materials flow technology. In Europe, Jungheinrich is the leading supplier of warehousing technology. TLC mainly sells fork lifts for the local market. During this internship, I assisted each manager of the Administration, Accounting, Sales and Order Processing & Supplier (OPS) departments.