Reed Dillon Email & Phone Number

Wirtz, Va

Brand content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Fulfilling a lifelong dream I started Creative Brand Content. CBC is a marketing consulting company and its mission is to Create strategically based aesthetic brand content and tools that work hard for your business.Services include:• Digital Strategy• Project Management• Marketing Plans• Creative Direction• Brand Management• Copy Writing/Editing• Website Development• Website Analytics• Social Media• Event Planning• Public Relations• Corp Communications

Rochester, In

Recruited as an adjunct Director of Marketing for Rochester Homes Inc. Led the formation of a fully functional, three-person marketing department. Responsible for company's inbound and outbound marketing and communications strategies, plans and branding. Hired, trained and managed employees, prepared annual marketing budgets, determined a calendar of campaigns and events, established marketing priorities and engaged in market research.  Company gross revenues grew by 33% from 2015 – 2020 tenure Key website session analytic metrics increased by more than 99% since inception of new website  With aid of a development company, conceived, created, wrote and art-directed all content for an new, award-winning Rochester Homes’ website Art-directed all company photoshoots and wrote scripts, directed, produced and assisted in the editing of company of videos Instituted a company quarterly builder newsletter and Feature of the Month email blast Spearheaded the inception and contributed content to industry first podcast Supervised and art-directed new floor plan brochure, buyers’ guide and product guide Wrote all posted blogs on website Oversaw Social Media postings and campaigns Supervised the creation wrote industry first website chat bot Authored and managed CRM campaigns

Mifflinburg Pa

Director of Marketing for a top-tier residential & commercial building systems manufacturer with a marketing area of 29 states and Canada. Elevated to senior level position – Directing all Marketing functions for Ritz Craft Corporation and its five subsidiaries: This includes Marketing Planing, Development and Execution, Interdisciplinary Project Management and Coordination, Creative Direction and supervision over staff and vendors.Milestones have been the creation of of a new Ritz-Craft Website, Mobile Optimized Website, Builder and Consumer I-Pad Application and the Lead Management System for Sales.

•Hired to fill a newly created position and update brand strategy: interviewed corporate officers, competitors, and past clients to identify critical areas needing attention.•Conducted market research on sales, population trends, and market demographics.•Revamped website, and produced a television commercial on a shoestring budget.•Developed a detailed media plan, and managed placement of advertisements in local, regional, and national publications, as well as on regional radio and television.•Conceived and supervised the creation of corporate advertising collateral for direct mail, print, digital, broadcast, and outdoor media campaigns.

•Managed all facets of marketing, advertising, and public relations as a department head overseeing a 16 state region.•Helped grow annual revenue from $38 million to $80 million over a 9-year period.•Wrote and edited all company sales and marketing communications, including newsletters, builder bulletins, and media releases.•Coordinated large company sponsored promotional events and public relations activities for the opening of new model homes, manufacturing facilities, trade shows, and open houses.•Served as company spokesperson and industry expert: quoted in numerous major trade and consumer publications.•Set up and maintained a comprehensive database for new product introduction and direct mail campaigns.•Contributed as an integral team member to develop the International Builder Show model home in the Reed Business Information Show Village.•Spearheaded the design and construction of an onsite 5,000 square foot Design Studio center to showcase homes and floor plans, along with standard and optional features.•Developed online builder/employee merchandising program to sell imprinted specialty advertising and promotional products.•Led Awareness Committee and fostered Quality Hero program; chaired Design Committee; and served on numerous other committees.

Rocky Mount, Virginia

•Directed all marketing activities and raised brand awareness resulting in an annual sales increase from $8.5 million to $19.5 million in less than two years.•Worked closely with vendors to create company- and product-specific POS marketing materials for a network of authorized builders.•Wrote all advertising copy and oversaw the distribution of POS marketing tools and materials to authorized builder network.•Created media plan and negotiated all media buys in local, regional, and national publications; supervised co-op advertising program.

•Conceptualized creative for major accounts, including Dow Scrubbing Bubbles, Michelin Tires and Ryobi Power Tools.

Designed Bilboards

Internship

Art Direction

Mfa, Fine Art

Went to graduate school on a full tuition scholarship.

Bfa, Fine Art

Received numerous grants and scholarships.