Craig Reed Email & Phone Number

Providence, Ri, Us

San Diego, Ca, Us

As the head of the Digital Growth Department, I lead a team committed to delivering unparalleled strategic and creative services to our clients. My role revolves around optimizing operations, nurturing talent, and ensuring our department thrives. Key responsibilities include:• Developing and documenting processes for service delivery, employee growth, and seamless departmental operations.• Streamlining current processes to enhance efficiency and consistency.• Guiding meetings to educate, align, and report on team objectives.• Acting as a strategic escalation point for client issues.• Training and supporting team members in tools, communications, and operational procedures.• Curating educational opportunities to elevate our team's technical prowess.• Championing client success stories to fuel sales and marketing endeavors.• Steering departmental growth strategies and managing budgets.• Conducting employee reviews, recommending advancements, and overseeing hiring.• Being adept in digital strategy and a deep understanding of marketing and sales processes.

San Diego, Ca, Us

San Diego, Ca, Us

As a Marketing Strategist for a HubSpot Elite Solutions Partner, my role is focused on planning and developing winning marketing strategies around a variety of digital channels based on our client’s unique business needs, presenting them, and working with clients directly. In addition to the supervision of implementation and production of all assets: from emails, to premium content and landing pages, CRO sprints, websites, and paid ads, I also deliver analytical reports and investigative 'roadmap' marketing plans in relation to the client's established KPIs. With hyper-diligent project management relative to the client's budget, needs, and wishes, my responsibility is to plan accordingly, think ahead, and find success.

Providence, Ri, Us

I'm responsible for the project management, development, and execution of digital strategies in an Agile format. I work with the e-business team to deploy effective Web marketing, EDM, SEO, SEM, SMM and Affiliate marketing, and also assist with content creation & viral marketing specifically related to travel goals and brand building.Working with the marketing team and business line management, as needed, I define creative strategy and success metrics and communicate key marketing information to in-house and external creative teams as well as e-business departments.

Pawtucket, Rhode Island, Us

I’m accountable for integrated client and North Star campaigns. This includes the determination of tactics, development and implementation of revenue generation, and setting campaign metrics. I develop quality lists, manage returns, bounce-backs and unsubscribes, develop content editorial calendars, develop campaign timelines and milestones.Responsible for full campaign implementation, including launches, creative approval of tactics and vendor coordination to execute these tactics, quarterly campaign debriefs, and to be part of the campaign team to map a process and utilize a project management tool with a focus on account efficiencies and updates, helping us to drive down costs and improve profitability.

Exeter, Rhode Island, Us

As Atrion's Online Marketing Specialist, I focused on Atrion's presence and strategy online, aligning efforts against the inbound strategy developed within Marketing. I contributed in Atrion's demand generation platform in a hyper-specialized approach through email campaigns, email marketing, website management, marketing automation, social media, and internet search traffic for keywords, all for the promotion and consumption of our intellectual property, as well as learning, managing, and driving strategy of all online marketing tools.

Exeter, Rhode Island, Us

I worked collaboratively to support all of Atrion’s core marketing vehicles including: company website, social media, email marketing, digital media, and blogging. I also supported the marketing team in coordinating annual corporate symposiums and events, marketing campaigns, and provided project support.

Exeter, Rhode Island, Us

I provided customer service through triaging calls, monitoring systems notifications, and documenting requests within Atrion's internal ticketing system and provide client notifications. I worked closely with a Service Level Manager on workload assignment, contract support levels, and assisting with hardware replacements. I exceeded client Service Level Agreements by coordinating communication between internal resources and external clients.

Bachelor Of Arts (B.A.), English Language And Literature

Minor In Marketing