Nicole Reed

Nicole Reed Email and Phone Number

Senior Director, Category Support - Focused Service Brands @ Hilton
Jacksonville, FL, US
Nicole Reed's Location
Jacksonville, Florida, United States, United States
Nicole Reed's Contact Details
About Nicole Reed

With 19+ years of global enterprise branding and franchising experience, I'm a collaborative business partner adept at scaling support mechanisms, processes, and systems to achieve objectives. I am skilled at fostering an environment where everyone feels valued, heard, and empowered to achieve individual and collective goals. My passion for health and wellness fuels a balanced, active lifestyle to make a positive impact at work, in my community, and with those around me.FRANCHISE MANAGEMENT: Led and executed multiple organizational transformations to evolve and innovate the delivery of centralized support. Improved franchisee satisfaction and engagement scores, hotel performance, and compliance with enterprise programs.PROGRAM DEVELOPMENT: Pioneered a tech platform development to improve customized hotel performance support delivery and create internal operational efficiency. Revolutionizing a best-in-class scaled franchise support model.PROJECT MANAGEMENT: Led multiple global enterprise-level projects and initiatives across 6k hotels in 19 brands. Relaunched a consumer service guarantee, led efforts to drive commercial performance through a robust sales program, and delivered a program designed to enable hotel leaders to prevent and resolve trending guest problems.BUSINESS STRATEGY: Forward-looking view to anticipate growth opportunities and ensure teams are positioned to deliver impact. Build business cases, influence key stakeholders to see the value, and invest budget, resources, and time. Successful change management leader. CROSS-FUNCTIONAL TEAM LEADERSHIP: Excel with opportunities to align cross-functional teams in matrixed organizations with a common goal. Facilitate virtual and in-person events to ensure alignment on vision, objectives, tactics, and timelines. HEALTH AND WELLNESS INTEGRATION: My passion for wellness spans well beyond integration in the workplace and with my travels. Fitness experience with amateur fitness competitor, marathoner, cross-fitter, and Les Mills group fitness coach.EXPERTISE: Leadership & Team Development | Vendor Management | Franchise Support Execution | Content and Presentation Development | Wellness and Health Fanatic

Nicole Reed's Current Company Details
Hilton

Hilton

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Senior Director, Category Support - Focused Service Brands
Jacksonville, FL, US
Website:
stayhgi.com
Employees:
144341
Nicole Reed Work Experience Details
  • Hilton
    Senior Director, Category Support - Focused Service Brands
    Hilton
    Jacksonville, Fl, Us
  • Hilton
    Sr. Director, Category Support - Focused Service Brands
    Hilton Oct 2023 - Present
    Led the launch of a newly created support function designed to support Brand Leadership for Hampton, Hilton Garden Inn, Tru, and Spark Brands by executing Brand Plans and KSPs by identifying, developing, and implementing strategic support initiatives to achieve objectives in market share, service delivery, and product quality/cleanliness.
  • Hilton
    Senior Director, Americas Brand Performance Support - Tools & Activation
    Hilton Sep 2020 - Present
    Leading efforts to deliver a scaled support model for 5k+ franchise hotels in the Americas. Partnered cross-functionally to launch a self-service cloud-based platform to deliver customized support for franchise hotels in sales, operation, revenue management, eCommerce, and team member training. Launched a support program for hotel leaders designed to mitigate a decline in guest satisfaction scores post-pandemic.
  • Hilton Worldwide
    Senior Director, Hotel Support Focused Service And Suites Brands
    Hilton Worldwide Jan 2018 - Sep 2020
    Memphis, Tn
    Developed the strategic direction, day-to-day operations, and coordination of the Performance Support Team, serving as the front-line support for hotel leadership with subject matter related to pre-opening activities, product, service, revenue generation, and market share shift. Conducted analysis to highlight the program’s impact and inform the evolution and expansion.
  • Hilton
    Director, Brand Performance Support Center
    Hilton Mar 2012 - Jan 2018
    Tasked to spearhead an organizational consolidation of three separate teams supporting multiple Hilton brands with +3.8K hotels. Optimized the growth of guest loyalty, revenue, and operating profit via 120K 1:1 support interactions annually. Delivered complex, high-volume support model; liaised with IT, revenue management, customer marketing teams, and senior leaders.
  • Hilton Worldwide
    Director, Hampton Sales And Revenue Support
    Hilton Worldwide May 2009 - Mar 2012
    Memphis, Tn
    Tapped to build out a brand sales and revenue team from scratch and improve the performance of nearly 2K Hampton hotels. Enabled improved RFP responses to 97.7% by coaching low-performing hotels. Bolstered the performance of general managers and sales teams via revenue generation training, conferences, webinars, and regional workshops.
  • Hilton Worldwide
    Manager, Hampton Brand Sales
    Hilton Worldwide Jun 2006 - May 2009
    Memphis, Tn
    Jumpstarted millions of dollars in online group sales for 1.6K Hampton Hotels and engaged >75% of the brand in loading online inventory for sale. Co-designed and co-led Hampton’s first-ever sales conference. Designed, established, and presided over annual RFP process for Hampton preferred accounts. Catalyzed property-level sales and new business acquisition.
  • Hilton Worldwide
    Hampton Franchise Services Manager
    Hilton Worldwide Jan 2005 - Jun 2006
    Memphis, Tn
    Consulted with >130 General Managers of Hampton properties located in 3 states to enhanced sales and business performance. Improved revenue management, guest loyalty, quality assurance, ramp up post opening, and market share growth.
  • Peabody Hotel Group - Hampton Inn & Suites Beale St.
    Director, Sales And Revenue Management
    Peabody Hotel Group - Hampton Inn & Suites Beale St. Jan 2002 - Jan 2005
    Memphis, Tn
    Increased RevPAR 11% over 2 years, achieved market leadership among competitive set, and contributed to Conrad Hilton Award for Hampton Inn & Suites Beale Street. Named Director of Sales & Marketing of the Year; earned recognition as #1 Hampton Inn & Suites system-wide.SKILLS: Hospitality Sales & Marketing | Market Share Gains | ADR Growth | RevPAR Increases | Staff Coaching & Training | Customer Satisfaction | New Account Acquisition | Sales ManagementADDITIONAL EXPERIENCE:Senior Sales Manager | Prism Hotels & ResortsSales Manager | Holiday Inn Select East Memphis | Intercontinental Hotels & ResortsRegional Sales Manager – New Accounts | Holiday Inn Select Vanderbilt & Briley Parkway | Intercontinental Hotels & Resorts

Nicole Reed Skills

Hospitality Management Customer Service Management Hotels Training Revenue Analysis Strategic Planning Sales Management Tourism Leadership Customer Satisfaction Hotel Management New Business Development Pre Opening Yield Management Hospitality Food And Beverage Hospitality Industry Resorts Call Centers Franchise Support Cross Functional Team Leadership Workshop Facilitation Sales And Hospitality B2b Consultative Sales Revenue Management Brand Optimization Project Management Stakeholder Management Talent Management Salesforce.com Onq Solicitation Management Onq R&i Salt

Nicole Reed Education Details

Frequently Asked Questions about Nicole Reed

What company does Nicole Reed work for?

Nicole Reed works for Hilton

What is Nicole Reed's role at the current company?

Nicole Reed's current role is Senior Director, Category Support - Focused Service Brands.

What is Nicole Reed's email address?

Nicole Reed's email address is n.****@****ton.com

What is Nicole Reed's direct phone number?

Nicole Reed's direct phone number is +197223*****

What schools did Nicole Reed attend?

Nicole Reed attended Germantown High School.

What are some of Nicole Reed's interests?

Nicole Reed has interest in Environment, Health.

What skills is Nicole Reed known for?

Nicole Reed has skills like Hospitality Management, Customer Service, Management, Hotels, Training, Revenue Analysis, Strategic Planning, Sales Management, Tourism, Leadership, Customer Satisfaction, Hotel Management.

Who are Nicole Reed's colleagues?

Nicole Reed's colleagues are Serina Jimenez, Mokhles Farghaly, Ben Schumacher, Duane Prado, Elia Tsiripilli, Rany Vasquez, Tulsi Ram Sharma.

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