Nicole Reed
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Nicole Reed Email & Phone Number

Senior Director, Category Support - Focused Service Brands at Hilton
Location: Jacksonville, Florida, United States 9 work roles 1 school
3 work emails found @hilton.com 4 phones found area 972, 310, 703, and 505 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 3 work emails · 4 phones

Work email n****@hilton.com
Direct phone (972) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Senior Director, Category Support - Focused Service Brands
Location
Jacksonville, Florida, United States
Company size

Who is Nicole Reed? Overview

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Quick answer

Nicole Reed is listed as Senior Director, Category Support - Focused Service Brands at Hilton, a with 144341 employees, based in Jacksonville, Florida, United States. AeroLeads shows a work email signal at hilton.com, phone signal with area code 972, 310, 703, 505, and a matched LinkedIn profile for Nicole Reed.

Nicole Reed previously worked as Sr. Director, Category Support - Focused Service Brands at Hilton and Senior Director, Americas Brand Performance Support - Tools & Activation at Hilton. Nicole Reed studied at Germantown High School.

Company email context

Email format at Hilton

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nreed@hilton.com
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AeroLeads found 3 current-domain work email signals for Nicole Reed. Compare company email patterns before reaching out.

Profile bio

About Nicole Reed

With 19+ years of global enterprise branding and franchising experience, I'm a collaborative business partner adept at scaling support mechanisms, processes, and systems to achieve objectives. I am skilled at fostering an environment where everyone feels valued, heard, and empowered to achieve individual and collective goals. My passion for health and wellness fuels a balanced, active lifestyle to make a positive impact at work, in my community, and with those around me.FRANCHISE MANAGEMENT: Led and executed multiple organizational transformations to evolve and innovate the delivery of centralized support. Improved franchisee satisfaction and engagement scores, hotel performance, and compliance with enterprise programs.PROGRAM DEVELOPMENT: Pioneered a tech platform development to improve customized hotel performance support delivery and create internal operational efficiency. Revolutionizing a best-in-class scaled franchise support model.PROJECT MANAGEMENT: Led multiple global enterprise-level projects and initiatives across 6k hotels in 19 brands. Relaunched a consumer service guarantee, led efforts to drive commercial performance through a robust sales program, and delivered a program designed to enable hotel leaders to prevent and resolve trending guest problems.BUSINESS STRATEGY: Forward-looking view to anticipate growth opportunities and ensure teams are positioned to deliver impact. Build business cases, influence key stakeholders to see the value, and invest budget, resources, and time. Successful change management leader. CROSS-FUNCTIONAL TEAM LEADERSHIP: Excel with opportunities to align cross-functional teams in matrixed organizations with a common goal. Facilitate virtual and in-person events to ensure alignment on vision, objectives, tactics, and timelines. HEALTH AND WELLNESS INTEGRATION: My passion for wellness spans well beyond integration in the workplace and with my travels. Fitness experience with amateur fitness competitor, marathoner, cross-fitter, and Les Mills group fitness coach.EXPERTISE: Leadership & Team Development | Vendor Management | Franchise Support Execution | Content and Presentation Development | Wellness and Health Fanatic

Listed skills include Hospitality Management, Customer Service, Management, Hotels, and 30 others.

Current workplace

Nicole Reed's current company

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Hilton
Hilton
Senior Director, Category Support - Focused Service Brands
Jacksonville, FL, US
Website
Employees
144341
AeroLeads page
9 roles

Nicole Reed work experience

A career timeline built from the work history available for this profile.

Senior Director, Category Support - Focused Service Brands

Jacksonville, Fl, Us

Sr. Director, Category Support - Focused Service Brands

Current

Led the launch of a newly created support function designed to support Brand Leadership for Hampton, Hilton Garden Inn, Tru, and Spark Brands by executing Brand Plans and KSPs by identifying, developing, and implementing strategic support initiatives to achieve objectives in market share, service delivery, and product quality/cleanliness.

Oct 2023 - Present

Senior Director, Americas Brand Performance Support - Tools & Activation

Current

Leading efforts to deliver a scaled support model for 5k+ franchise hotels in the Americas. Partnered cross-functionally to launch a self-service cloud-based platform to deliver customized support for franchise hotels in sales, operation, revenue management, eCommerce, and team member training. Launched a support program for hotel leaders designed to mitigate a decline in guest satisfaction scores post-pandemic.

Sep 2020 - Present

Senior Director, Hotel Support Focused Service And Suites Brands

Memphis, Tn

Developed the strategic direction, day-to-day operations, and coordination of the Performance Support Team, serving as the front-line support for hotel leadership with subject matter related to pre-opening activities, product, service, revenue generation, and market share shift. Conducted analysis to highlight the program’s impact and inform the evolution and expansion.

Jan 2018 - Sep 2020

Director, Brand Performance Support Center

Tasked to spearhead an organizational consolidation of three separate teams supporting multiple Hilton brands with +3.8K hotels. Optimized the growth of guest loyalty, revenue, and operating profit via 120K 1:1 support interactions annually. Delivered complex, high-volume support model; liaised with IT, revenue management, customer marketing teams, and senior leaders.

Mar 2012 - Jan 2018

Director, Hampton Sales And Revenue Support

Memphis, Tn

Tapped to build out a brand sales and revenue team from scratch and improve the performance of nearly 2K Hampton hotels. Enabled improved RFP responses to 97.7% by coaching low-performing hotels. Bolstered the performance of general managers and sales teams via revenue generation training, conferences, webinars, and regional workshops.

May 2009 - Mar 2012

Manager, Hampton Brand Sales

Memphis, Tn

Jumpstarted millions of dollars in online group sales for 1.6K Hampton Hotels and engaged >75% of the brand in loading online inventory for sale. Co-designed and co-led Hampton’s first-ever sales conference. Designed, established, and presided over annual RFP process for Hampton preferred accounts. Catalyzed property-level sales and new business acquisition.

Jun 2006 - May 2009

Hampton Franchise Services Manager

Memphis, Tn

Consulted with >130 General Managers of Hampton properties located in 3 states to enhanced sales and business performance. Improved revenue management, guest loyalty, quality assurance, ramp up post opening, and market share growth.

Jan 2005 - Jun 2006

Director, Sales And Revenue Management

Peabody Hotel Group - Hampton Inn & Suites Beale St.

Memphis, Tn

Increased RevPAR 11% over 2 years, achieved market leadership among competitive set, and contributed to Conrad Hilton Award for Hampton Inn & Suites Beale Street. Named Director of Sales & Marketing of the Year; earned recognition as #1 Hampton Inn & Suites system-wide.SKILLS: Hospitality Sales & Marketing | Market Share Gains | ADR Growth | RevPAR Increases | Staff Coaching & Training | Customer Satisfaction | New Account Acquisition | Sales ManagementADDITIONAL EXPERIENCE:Senior Sales Manager | Prism Hotels & ResortsSales Manager | Holiday Inn Select East Memphis | Intercontinental Hotels & ResortsRegional Sales Manager – New Accounts | Holiday Inn Select Vanderbilt & Briley Parkway | Intercontinental Hotels & Resorts

Jan 2002 - Jan 2005
Team & coworkers

Colleagues at Hilton

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1 education record

Nicole Reed education

FAQ

Frequently asked questions about Nicole Reed

Quick answers generated from the profile data available on this page.

What company does Nicole Reed work for?

Nicole Reed works for Hilton.

What is Nicole Reed's role at Hilton?

Nicole Reed is listed as Senior Director, Category Support - Focused Service Brands at Hilton.

What is Nicole Reed's email address?

AeroLeads has found 3 work email signals at @hilton.com for Nicole Reed at Hilton.

What is Nicole Reed's phone number?

AeroLeads has found 4 phone signal(s) with area code 972, 310, 703, 505 for Nicole Reed at Hilton.

Where is Nicole Reed based?

Nicole Reed is based in Jacksonville, Florida, United States while working with Hilton.

What companies has Nicole Reed worked for?

Nicole Reed has worked for Hilton, Hilton Worldwide, and Peabody Hotel Group - Hampton Inn & Suites Beale St..

Who are Nicole Reed's colleagues at Hilton?

Nicole Reed's colleagues at Hilton include Joshua Mark S. Bolivar, Di Xiang Tan, Lisbet Vazquez, Kamile Kartunaviciute, and Karthick Jayavel.

How can I contact Nicole Reed?

You can use AeroLeads to view verified contact signals for Nicole Reed at Hilton, including work email, phone, and LinkedIn data when available.

What schools did Nicole Reed attend?

Nicole Reed studied at Germantown High School.

What skills is Nicole Reed known for?

Nicole Reed is listed with skills including Hospitality Management, Customer Service, Management, Hotels, Training, Revenue Analysis, Strategic Planning, and Sales Management.

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