Paul Reed Email & Phone Number

Continuation of role from GSK Consumer Healthcare after company demerger and name change

Mississauga, Ontario, Canada

• Project Accountable Lead for key strategic innovation projects within Consumer brands
• Drive Innovation Strategy and cultivate Innovation Vision Board from ideation to launch for leading consumer healthcare brands, powered Canadian consumer/customer insights
• Deliver Innovation roll out by leading matrixed cross-functional teams, external stakeholders and influencing senior management.

Greater Toronto Area, Canada

• Led the Commercial Planning process, coordinated with key stakeholders to review previous feedback and results, drove improvement, rolled out process across the organization, updated leadership, and oversaw the.
• Led the review and development of a new in-store display production process. Worked with key stake holders to establish current best practices and vendor capabilities, developed logical steps and timeline for.
• Co-chaired weekly Display Steering Committee to manage display forecasting and production efficiency
• Collaborated to help plan the 2021 National Meeting, co-leading the workstream to select a guest speaker and sourced a creative exercise to empower employee resilience in a virtual working environment.

Mississauga

• Head of the Canadian Brand Marketing team for Juvenile products under the Safety 1st, Maxi-Cosi, Cosco, Quinny, and Tiny Love brands
• Drove Marketing strategy, product support plans, and managed budget allocation
• Ensured balanced digital marketing efforts through owned, earned and paid strategies on brand websites, social media, influencers, retail marketing programs, and PR.
• Led a team of three while handling day-to-day Safety 1st marketing strategy, execution and consumer experience through events, online education, and PR to maintain leadership as voice of authority across Baby Category.
• Built brand awareness and engagement for Maxi-Cosi through social media, influencers, consumer events, and retail marketing programs.
• Converted consideration to sales through retail marketing programs such as AMS and DSP campaigns through Amazon and Criteo.

Mississauga

• Managed the marketing and promotions of first Men’s Shave, followed by Women’s Shave.
• Led men’s shave with a focus of entrenching Schick Hydro as a key brand and succeeded in growing the business +17% from 2011 to 2013 through line extensions, promotional activations, and partnership with Movember.
• Oversaw women’s shave to ensure a differentiated positioning and target audience for each of the three different Schick Women’s razor brands to continue driving corporate share growth and achieved leadership (50.8%.
• Managed Hydro Silk brand with a unique Canadian promotional platform to engage with target audience via social media and in-store to grow brand 26% in 2014.

• Contract to January 31, 2011Managed marketing and communication aspects of consumer advertising, new product launches, socialmedia applications, and corporate communications.
• Led creation of a series of TV and social media ads to drive brand equity and loyalty in WesternCanada. Increased positive perception of The Weather Network from 79% to 84%.
• Developed a digital advertising campaign for the desktop computer app upgrade with pre-launch,launch, and ongoing phases. Resulted in a 78% increase in visits to the product download webpageand a 20% increase in.

• Oversaw all marketing related activities on TUMS, Gaviscon, Contac, Abreva, Aquafresh, and White Trays.
• Managed a marketing budget of over $16 million, sales of over $60 million, and drove portfolio growth of 14% in 2008.
• Developed departmental vision and strategy as part of Marketing Leadership Team.
• Provided direction and approval on brand strategy, budgets, and the execution of advertising andpromotional projects to align with corporate strategy.
• Reallocated budget and resources to leverage continued Gaviscon growth of 18% in 2009 whilemaintaining market share for TUMS and corporate leadership in the category.

• Oversaw the marketing related activities of the over-the-counter portfolio of brands worth $40 million: TUMS, Gaviscon, Contac, Abreva, ENO.
• Led research projects in consumer segmentation and ethnography that resulted in new product launches, packaging design, promotions, and advertising.
• Developed strategic direction for brands by leading research in consumer segmentation andethnography resulting in new product launches, packaging, promo concepts, and ad creative.
• Oversaw development of new Gaviscon advertising creative that ended five years of decline to grow+12% in 2007 and +14% in 2008 in a category averaging 5% growth a year.
• Built awareness on Abreva to grow 300% in the second year and 41% in year three post launch,making it the #1 cold sore remedy in sales and pharmacist recommendations.
• Managed three direct reports, coaching, mentoring, and developing new Assistant Brand Managers to build on their strengths and showcase their abilities securing their promotions to Brand Manager.

• Managed advertising and promotions on several brands: Flex, Contac, Nytol, Sominex, Panadol.
• Researched and re-launched Contac in a more shopper friendly product line-up with new formulas,segmentation, advertising, and packaging. Resulted in 21% sales growth in 2003, 12% growth in2004, and was adopted by other.
• Researched and prepared for Sensodyne toothbrush launch in Canada which added $2 million inannual sales as a line extension.

• Supported Oral Care brands: Aquafresh, Macleans, Flex.
• Learned and applied AC Nielsen and internal data systems to analyze business results and advertising effectiveness.
• Proposed and executed SKU rationalization, discontinuing smaller brands to reduce complexity and focus resources.

Master Of Business Administration - Mba, Marketing

B Comm