Paul Reed Email & Phone Number

Continuation of role from GSK Consumer Healthcare after company demerger and name change

Mississauga, Ontario, Canada

Project Accountable Lead for key strategic innovation projects within Consumer brands • Drive Innovation Strategy and cultivate Innovation Vision Board from ideation to launch for leading consumer healthcare brands, powered Canadian consumer/customer insights• Deliver Innovation roll out by leading matrixed cross-functional teams, external stakeholders and influencing senior management.

Greater Toronto Area, Canada

• Led the Commercial Planning process, coordinated with key stakeholders to review previous feedback and results, drove improvement, rolled out process across the organization, updated leadership, and oversaw the logistics and execution to ensure timelines and objectives were successfully met.• Led the review and development of a new in-store display production process. Worked with key stake holders to establish current best practices and vendor capabilities, developed logical steps and timeline for improvements, evaluated cost and resource savings, and proposed new ways of working, resourcing, and production allocation while minimizing disruptions. • Co-chaired weekly Display Steering Committee to manage display forecasting and production efficiency• Collaborated to help plan the 2021 National Meeting, co-leading the workstream to select a guest speaker and sourced a creative exercise to empower employee resilience in a virtual working environment.

Mississauga

Head of the Canadian Brand Marketing team for Juvenile products under the Safety 1st, Maxi-Cosi, Cosco, Quinny, and Tiny Love brands• Drove Marketing strategy, product support plans, and managed budget allocation• Ensured balanced digital marketing efforts through owned, earned and paid strategies on brand websites, social media, influencers, retail marketing programs, and PR.• Led a team of three while handling day-to-day Safety 1st marketing strategy, execution and consumer experience through events, online education, and PR to maintain leadership as voice of authority across Baby Category.• Built brand awareness and engagement for Maxi-Cosi through social media, influencers, consumer events, and retail marketing programs. • Converted consideration to sales through retail marketing programs such as AMS and DSP campaigns through Amazon and Criteo.• Enhanced product content to optimize consumer information, engagement, and SEO using images, video, infographics, Web Collage, and product information systems (DropBox, Bynder, and Salsify).

Mississauga

Managed the marketing and promotions of first Men’s Shave, followed by Women’s Shave.• Led men’s shave with a focus of entrenching Schick Hydro as a key brand and succeeded in growing the business +17% from 2011 to 2013 through line extensions, promotional activations, and partnership with Movember.• Oversaw women’s shave to ensure a differentiated positioning and target audience for each of the three different Schick Women’s razor brands to continue driving corporate share growth and achieved leadership (50.8% unit share over 52 weeks) in the fall of 2014.• Managed Hydro Silk brand with a unique Canadian promotional platform to engage with target audience via social media and in-store to grow brand 26% in 2014.

Contract to January 31, 2011Managed marketing and communication aspects of consumer advertising, new product launches, socialmedia applications, and corporate communications.• Led creation of a series of TV and social media ads to drive brand equity and loyalty in WesternCanada. Increased positive perception of The Weather Network from 79% to 84%.• Developed a digital advertising campaign for the desktop computer app upgrade with pre-launch,launch, and ongoing phases. Resulted in a 78% increase in visits to the product download webpageand a 20% increase in downloads in first quarter after launch.

Oversaw all marketing related activities on TUMS, Gaviscon, Contac, Abreva, Aquafresh, and White Trays.• Managed a marketing budget of over $16 million, sales of over $60 million, and drove portfolio growth of 14% in 2008. • Developed departmental vision and strategy as part of Marketing Leadership Team.• Provided direction and approval on brand strategy, budgets, and the execution of advertising andpromotional projects to align with corporate strategy.• Reallocated budget and resources to leverage continued Gaviscon growth of 18% in 2009 whilemaintaining market share for TUMS and corporate leadership in the category.

Oversaw the marketing related activities of the over-the-counter portfolio of brands worth $40 million: TUMS, Gaviscon, Contac, Abreva, ENO.• Led research projects in consumer segmentation and ethnography that resulted in new product launches, packaging design, promotions, and advertising.• Developed strategic direction for brands by leading research in consumer segmentation andethnography resulting in new product launches, packaging, promo concepts, and ad creative.• Oversaw development of new Gaviscon advertising creative that ended five years of decline to grow+12% in 2007 and +14% in 2008 in a category averaging 5% growth a year.• Built awareness on Abreva to grow 300% in the second year and 41% in year three post launch,making it the #1 cold sore remedy in sales and pharmacist recommendations.• Managed three direct reports, coaching, mentoring, and developing new Assistant Brand Managers to build on their strengths and showcase their abilities securing their promotions to Brand Manager.

Managed advertising and promotions on several brands: Flex, Contac, Nytol, Sominex, Panadol.• Researched and re-launched Contac in a more shopper friendly product line-up with new formulas,segmentation, advertising, and packaging. Resulted in 21% sales growth in 2003, 12% growth in2004, and was adopted by other markets globally. Recognized with the 2003 ‘Presidents Award’ forGSK Consumer Healthcare Canada.• Researched and prepared for Sensodyne toothbrush launch in Canada which added $2 million inannual sales as a line extension.

Supported Oral Care brands: Aquafresh, Macleans, Flex.• Learned and applied AC Nielsen and internal data systems to analyze business results and advertising effectiveness. • Proposed and executed SKU rationalization, discontinuing smaller brands to reduce complexity and focus resources.

Master Of Business Administration - Mba, Marketing

B Comm