Account Director
Current• Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.• Developed campaigns, led design, and tracked results.• Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.• Attended customer meetings, and conferences as company representative.• Worked with marketing department to create targeted advertising strategies for key customer demographics.• Delivered consistent results by developing strong relationships with clients and understanding their unique needs.• Increased client satisfaction by developing and implementing tailored digital strategies for each account.• Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.• Developed advertising tactics and implemented new solutions for increased brand awareness.• Ensured project success by effectively managing resources, budgets, timelines, and scope within tight deadlines.• Mentored junior account managers on best practices in client relationship management, project coordination, and reporting techniques.
