Reem Hasib Email & Phone Number

Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

-Supported the successful re-branding and launch of Save the Children Australia’s domestic programs from Save the Children Australia to 54 reasons. Australia is the first country office in the Save the Children International global movement to rebrand.-Develop communications plans for key services, significant dates and advocacy initiatives in alignment with our 2022-25 strategy and growth ambitions.-Work alongside our Practice and Impact Measurement team to develop materials that communicate directly with children and families, including a book about child rights, a series of practitioner videos and other games and activities.-Liaise with our Media team to develop responses that highlight our domestic work and align with business development plans.-Ensure all marketing channels and branding meet Save the Children’s child safeguarding standards.-Measure engagement on all brand activities, including webpage traffic and drivers, social media engagement and email open and click rates. -Established business rules for 54 reasons’ stakeholder engagement platform, Advoc8.-Developed a social media management plan and website business case for the 54 reasons sub-brand.-Developed the go-to-market strategy and tone of voice guidelines to support with the sub-brand launch.-Established new processes for procurement and ways of working with other key departments, including Digital, Media and Government Relations.-Oversaw the rollout of a range of physical assets across 200 sites nationwide, including uniforms, banners, office signage, vehicle decals and child-friendly merchandise for community events.-Developed and facilitated a range of internal activities to support practitioners to talk confidently and authentically about the brand change. These activities included a series of Q&A sessions, online activities, contests and brand champion’s workshops.

Melbourne, Victoria, Australia

-Managed a team of five staff with a diverse range of technical expertise, including volunteer engagement, administration, communications, data analysis and child participation.-Oversaw state-level operations for emergency preparedness and response, including the delivery of 17 Child Friendly Spaces during the Black Summer bushfires.-Organised events to promote Save the Children’s work, including the coordination of an evaluation launch attended by 130 individuals and developing communications for an event at Parliament House with over 200 attendees.-Oversaw the development of fact sheets, emails, presentations, web content and social media posts highlighting Save the Children’s domestic work.-Supported the development of high-quality reports and funding proposals for Victoria, NSW and South Australia.-Assisted with the implementation and delivery of new and existing programs across Victoria, NSW and South Australia to ensure quality and consistency in practice.-Supported operational improvements across Victoria, NSW and South Australia.-Managed a complex training schedule to support the professional development of teams.-Liaised with key internal and external stakeholders to promote programming in Victoria, NSW and South Australia, including attending conferences and presenting at relevant sector-specific meetings.-Managed a contract worth one million dollars funded by the Victorian Government, including successfully negotiating the repurposing of funds to reach more children.-Supported with the design, implementation and post-implementation review of Save the Children’s flagship child participation program, Our Voice.

-Supervised teams of creative professionals; oversaw concept development, copy and art direction. Held a management role in the advertising sector for five years.-Solved business problems by creating advertising that increased brand awareness and consumer loyalty. -Delivered creative ways for consumers to connect with brands, including promotions, events and volunteer opportunities. -Delivered all projects on time and within budget, including over-delivering on two separate photo shoots, which led to a new business process for gathering assets. -Developed creative strategy and copy for advertising campaigns, promotions, events, corporate presentations and company publications. -Managed client expectations; prepared and delivered weekly client presentations. -Created holistic marketing campaigns used across a variety of media platforms, including web, mobile, e-mail, print, retail, direct mail, video, events, online simulators and billboards.-Supervised photo and video shoots; provided creative direction to location scouts, wardrobe stylists, prop stylists, food stylists and photographers.-Supervised post-production of assets to ensure concept accuracy and quality.-Oversaw print production teams to ensure timely completion of projects. Regularly supervised the production of advertising pieces mailed to over one million consumers.

Master Of Development Studies, First Class Honours

Education record

Bachelors, Advertising