Reena Gupta Email & Phone Number

New York, Ny, Us

New York, United States

•Leading all functions of NA supply, including sourcing, tech design, Raw Material, Accessories and operations for retail, wholesale, international and online channels for approx. 50 mil units @ 550mil FOB•Responsible for establishing and executing supply strategies and KPI's for performance in conjunction with Brand targets; to include: Vendor performance & management, sourcing allocations and COO diversification strategy, cost margin strategy, time to market strategy, fabric & sustainability strategy, ratify commodity risk management recommendations, process and calendar efficiencies•Provide continuous leadership to business units to assist in the achievement of the overall corporate strategies/targets. Advise senior leadership team/executives the impact of procurement activities on margins and inventory•Evaluate Supply team structure, recruit, retain, teach and mentor global supply team.

New York City Metropolitan Area

Managed Sourcing and Production department across all divisions, markets and channels, estimated annual volume- 110 mil units @ $800 mil FOB• Partnered with business executives to identify and execute continuous process improvements for greater operating efficiencies and profitability.• Consistently delivered AUC and lead-time reduction while participating in incremental sustainability goal through improvement in sourcing and development efficiencies, price negotiation, raw material consolidation and positioning, vendor/supplier relationships, and other related best of class procurement practices.• Determined organizational structure requirement in alignment with the functional operating model. Led and empowered teams by coaching, goal setting, performance management, and career development.

Edison, New Jersey, United States

Headed Global Sourcing and Production department reporting directly to CEO.Prime responsibilities included formulating global sourcing strategy, re-structuring sourcing and production departments, establishing tangible KPI’s and targets, building and managing the product life cycle calendar.Designed and implemented process flows for integration across all related departments (design, merchandising, planning and sourcing) resulting into 8% AUC reduction, shortened lead-time, and improved development to adoption ratio.Diversified the vendor base, re-negotiated vendor agreements with standardized commission and favorable payment terms and executed legal contracts with all vendors.

Secaucus, New Jersey

Primary responsibilities included strategic planning, change and operational management of Global Supply Chain. Major responsibilities included formulating product development, pre-production and production strategy, resetting product life cycle to enhance speed to market, identifying new sourcing avenues, competitive sourcing to achieve IMU goals, global business allocation, vendor management, staff management including hiring the right sourcing talent, coaching and mentoring to build a strong cohesive team.Major accomplishments included:Developed and executed vendor consolidation and country migration strategy to obtain competitive prices despite rising manufacturing costs globally.Achieved year over year AUC reduction of 8% -12%.

Rochelle Park, New Jersey

Headed the Sourcing Department reporting directly to CEO.Built the sourcing department from ground-up including setting up the organization structure, establishing corporate sourcing objectives and goals, instituting departmental processes, and hiring talented resources for various product categories.Responsibilities included defining the overall sourcing strategy, annual sourcing targets and calendar, managing departmental operations, identifying new sourcing avenues for various categories to enhance product aesthetics and quality, reduce costs, managing sourcing department budget, and resource planning and management.Major accomplishments included:Re-negotiated vendor commissions across the board resulting in substantial cost savings. AUC reduction of 7% over LYMajor stakeholder and contributory to the task force established to streamline a set of cross- functional business processes for better collaboration across related departments.

Greater New York City Area

Responsibilities included managing Product Development, Sourcing and Production activities for Woven Bottom, Denim, Outerwear and Dresses, improving the product life cycle process to enhance the speed to market, improving and optimizing time and action calendar, assessing vendor capacity and evaluating vendor performance, meeting goal margins, business allocation, price negotiations, fabric counter-sourcing, collaborating closely with design and merchandising, staff management including coaching and mentoring staff, and building a strong cohesive team.

Greater New York City Area

Managed Sourcing for both Spiegel and Newport News catalogs for major product categories i.e. Woven, Knits, Sweaters, Leather and Denim. Job functions included sourcing, competitive price negotiations to meet goal margins, product development including research and development of fabrics, reviewing fashion forecasts with Design team, presenting line developments to the head of merchandising and the President, monitoring business allocation and production management, overseeing sourcing operations, creating and monitoring adherence to time and action calendar. Responsibilities included project management, and staff management.

New Delhi Area, India

Worked as Key Account Manager managing major US customers. Responsibilities included Research and Development of seasonal product lines to customers, conducting price negotiations, obtaining best delivery quotations, ensuring quality control etc. Managed a team comprising of merchandisers, quality inspectors and fabric personnel. Major accomplishments included identification of new production avenues i.e. Bangladesh, Dubai and Nepal to get the most competitive pricing, achieving the annual business development target, introducing Total Quality Management for better quality control, and implementing process improvements to monitor business growth, delivery performance and claim/return rates.

New Delhi Area, India

Worked in various roles as management trainee including Sampling, Fabrics, Marketing and Production. Was initially promoted to Sampling head in 1991 and later promoted to a Marketing Manager in 1992 to manage one of the in-house production unit which functioned as a profit center, where responsibilities included production, business development, negotiating prices, staff management etc. Major accomplishments included developing new seasonal product lines in collaboration with the customers’ designers based on fashion forecasts; and managing production unit that shipped product to customers like Miss Selfridges, Rene Derhy, Dorothy Perkins, Tammy, Evans, Lerners, Chadwicks, Macy’s and Quelle to name a few, in countries like Germany, UK and USA.