Reena Mishra Email and Phone Number
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Career Summary•MBA in marketing, 24 years of Digital & Broadcast media background experience in Sales, Strategy, Brand and planning.•Worked for Alibaba ( UC Browser), Yahoo India Pvt. Ltd. Previously worked for Indian Express, Zee Telefilms Ltd, Star News and CanWest media (Toronto)•Demonstrated strengths in achieving sales & business goals, strategic selling, nurturing relationships with clients & agencies.•Current position iis with Microsoft Search Advertising as Senior Partner -Microsoft Seach Advertising - Bing
Microsoft
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Senior Partner Sales Executive, India And Southeast AsiaMicrosoftMumbai, Mh, In -
Partner Sales Director, India And Southeast AsiaMicrosoft Sep 2018 - PresentIndia -
Senior Partner Sales Executive, India & Southeast AsiaMicrosoft Sep 2018 - PresentMumbai, Maharashtra, IndiaI am working with Microsoft in the capacity of India & Southeast Asia Sales lead for Microsoft Advertising. My role is to drive revenue for the business, with Sales house for India region. The work involves collaboration with Internal and external stakeholders to create a right ecosystem, in order to grow the business. -
Director -Agency RelationshipUc Web, Alibaba Mobile Business Group Aug 2017 - Aug 2018Mumbai Area, IndiaI worked in UC browser in the capacity of Director-Agency Relationship and head of Brand Team.The KPI of the profile was to ensure partner program with top 4 agencies , To maintain and grow the relationship with brand clients. The portfolio of brand was Largely Telecom, Auto, Consumer Durables , FMCG.
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Chief Manager -Agency RelationshipYahoo India Oct 2009 - Jul 2017Mumbai Area, IndiaResponsible for managing Agency Relationship Nationally.Work with all the agencies to ensure business/ portfolio growth.Improved Liaison with all the agency for better understanding of Yahoo's products and bridge the gap.Conduct workshops/ Roadshow for the agency digital teams to update them on Yahoo's products.
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Group ManagerYahoo! Oct 2011 - Dec 2016Mumbai•Responsible for significant FMCG & Retail territory for western region sales activities for Yahoo Display.•Responsible for managing the relationship with key accounts like Procter & Gamble India Ltd, Future Group etc.,by regular client interaction and sharing new ideas & initiatives on the digital medium •Liaise with Strategy, brand solution team to design & implement innovative ways to drive the effectiveness of the campaign consistently.
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Senior Account ManagerYahoo India Pvt. Ltd. Oct 2009 - Oct 2011To develop and grow the FMCG & Retail business in the online mediumTo understand the market dynamics and client requirement and suggest campaign strategy to optimise the business of the client.To share and learn innovative ways to engage with the brand in the online medium
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Business System Implementation TeamCanwest Mediaworks Apr 2007 - Jul 2008To have an in depth knowledge of s4m (solutions for media) software and offer assistance to the sales team on a daily basis, providing assistance, trouble shooting, resolving problems and offering best practice guidelines on system usage.•Liaise with s4m core team to resolve any systems problems and communicate the solution back to the end user.•Work closely with the station managers and the s4m team to ensure all involved are aware of any challenges being faced and solutions… Show more To have an in depth knowledge of s4m (solutions for media) software and offer assistance to the sales team on a daily basis, providing assistance, trouble shooting, resolving problems and offering best practice guidelines on system usage.•Liaise with s4m core team to resolve any systems problems and communicate the solution back to the end user.•Work closely with the station managers and the s4m team to ensure all involved are aware of any challenges being faced and solutions offered.•To play a key role in working with implementation team and management to determine workflow for the Toronto office. •To test new functionality as s4m continues to develop them.•To train the local end user on new system capabilities as they are released into the production system (the live environment)•Act as a point person to provide recommendations and suggested system enhancements to the s4m team Show less -
Assistant ManagerMedia Content And Communications Services (Joint Venture Of News Corp. And Anand Bazaar) Feb 2005 - Jun 2006Responsible on a territory level for all sales activities, pricing policies, sales contracts, competitive analysis, forecasting and customer service. Handled sales volume of $1.3 million (Cdn.) for Star News, The national news channel.•Analyzed markets for on-air sales management •Tracked competitor media activities•Analyzed pre and post deliveries on broadcast proposals •Involved in business pitches•Surpassed revenue target by 146 % of the quota•Forecasted and managed… Show more Responsible on a territory level for all sales activities, pricing policies, sales contracts, competitive analysis, forecasting and customer service. Handled sales volume of $1.3 million (Cdn.) for Star News, The national news channel.•Analyzed markets for on-air sales management •Tracked competitor media activities•Analyzed pre and post deliveries on broadcast proposals •Involved in business pitches•Surpassed revenue target by 146 % of the quota•Forecasted and managed budgets •Nominated for super achiever award for surpassing my targets Show less
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Sales ManagerZee Telefilms Ltd. Oct 2002 - Feb 2005Sales Manager – Sales anagement 2002 - 2005 Zee Telefilms Ltd. (Entertainment Channel) Responsible on a territory level for the sales activities, pricing policies, competitive analysis, forecasting and customer service. Handled sales volume of over $ 2 million (Cdn.)•Tracked competitor media activities•Involved in business pitches•Initiated and closed media proposals.•Achieved 100% of the quota.•Won sales person of the quarter award. -
Senior Associate - Product ManagementZee Telefilms Ltd. Oct 2001 - Sep 2002Reported to marketing head, responsible for two television channels: Zee Cinema (Hindi movie channel) and Zee Music (Hindi music channel). Primary focus included promoting, planning, coordinating, designing and implementing operational and brand support functions.•Prepared quarterly presentation on media landscapes for internal circulation •Tracked the competition’s marketing activities •Aligned program schedules to enhance viewership•Coordinated communications between brand… Show more Reported to marketing head, responsible for two television channels: Zee Cinema (Hindi movie channel) and Zee Music (Hindi music channel). Primary focus included promoting, planning, coordinating, designing and implementing operational and brand support functions.•Prepared quarterly presentation on media landscapes for internal circulation •Tracked the competition’s marketing activities •Aligned program schedules to enhance viewership•Coordinated communications between brand, sales and operations•Designed effective communication and promotion mix strategies, including successful execution of on-air events and on-air contests Show less -
Brand AssociateBrand Management, Express Publications Madurai Ltd., Bangalore Jun 1999 - Oct 2000Formulated and implemented promotional strategies for various brands of the publication, to ensure a constant growth in its readership. Primary focus was on the launch of a new career section.•Involved in launching of a weekly career section in a major regional daily •Developed and implemented promotional campaign•Acted as communication liaison among management and ad agency•Competitive tracking to measure current growth and the potential market•Involved in formulating… Show more Formulated and implemented promotional strategies for various brands of the publication, to ensure a constant growth in its readership. Primary focus was on the launch of a new career section.•Involved in launching of a weekly career section in a major regional daily •Developed and implemented promotional campaign•Acted as communication liaison among management and ad agency•Competitive tracking to measure current growth and the potential market•Involved in formulating annual marketing plans and budget for annual meetings Show less
Reena Mishra Skills
Reena Mishra Education Details
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School Of Communications & Management Studies , Cochin , KeralaMarketing Management, Operations Management, Market Research
Frequently Asked Questions about Reena Mishra
What company does Reena Mishra work for?
Reena Mishra works for Microsoft
What is Reena Mishra's role at the current company?
Reena Mishra's current role is Senior Partner Sales Executive, India and Southeast Asia.
What is Reena Mishra's email address?
Reena Mishra's email address is re****@****inc.com
What schools did Reena Mishra attend?
Reena Mishra attended School Of Communications & Management Studies , Cochin , Kerala.
What are some of Reena Mishra's interests?
Reena Mishra has interest in Human Rights, Children.
What skills is Reena Mishra known for?
Reena Mishra has skills like Strategy, Crm, Marketing Strategy, Competitive Analysis, Digital Marketing, Product Management, Sales Operations, Marketing, Business Development, Brand Management, Sales, Team Management.
Who are Reena Mishra's colleagues?
Reena Mishra's colleagues are Harsha Dalali, Hritvik Patel, Najrul Islam, Maliciah Dishmon, Belle Orduna, David Durden, Dheeraj Ece.
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Reena Mishra
Odisha, India -
Reena Mishra
Lead Hr With 13 Yrs Of Experience In Talent -Acquisition, Management & Development, Comp & Ben, Pms, Business Partnering, Hris And Other Facets Of Hr At Ve Commercial Vehicles Limited. ( A Volvo Group &Eicher Motors Jv)Indore2gmail.com, ideacellular.com
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