• Developed user stories and workflows based on user personas, data analytics, and stakeholder objectives, aligning design with business goals.• Led the redesign of the Health New England website, implementing Material Design principles to enhance usability and ensure WCAG compliance.• Designed responsive desktop and mobile layouts from wireframes to high-fidelity prototypes using Adobe XD, improving the overall user experience.• Created a comprehensive component library and authored a user guide for seamless integration into their content management system.

• Led UX strategy and UI design for large-scale interactive experiences, including touchscreens and animated projections, enhancing user engagement through intuitive design.• Scripted, planned, and developed interactive prototypes and animated storyboards under tight deadlines, ensuring alignment with project goals and client expectations.• Designed complex graphics and animations using Adobe Creative Suite and prototyping tools, delivering detailed assets and specifications to developers for execution.• Created conceptual designs and layouts based on esthetic principles and layout design standards, contributing to visually compelling and functional interactive exhibits.

• Led design for user flows in mobile applications, including procedural storyboards and decision support systems, ensuring a seamless user experience.• Developed website maps, application models, and page templates to meet project goals and user needs, applying industry standards in both web and mobile environments.• Created web models and interactive prototypes, incorporating user interface elements, user stories, and data models to guide development.• Directed branding design efforts, ensuring consistency across both digital and mobile platforms, integrating information architecture and creative direction for a cohesive user experience.

• Designed, built, and maintained websites using HTML/CSS and content creation tools, ensuring optimal functionality and user experience.• Developed graphics and layouts for product illustrations, logos, websites, animated banners, and HTML emails, enhancing brand identity and digital presence.• Created detailed scientific infographics, charts, and illustrations to visually represent complex data for scientific exhibitions and presentations.• Collaborated with cross-functional teams to produce motion graphics and interactive media, delivering visually compelling content for exhibitions and digital platforms.

• Led interactive and visual design for a luxury concierge app, managing the full cycle from initial concept to interactive prototype.• Developed user flows and created interactive prototypes for mobile applications, utilizing logic trees and storyboards to deliver an intuitive user experience.• Directed brand design and visual identity for the start-up, ensuring consistency across app interfaces, marketing collateral, and digital platforms.• Collaborated with cross-functional teams to develop presentation models and deliver UI components, ensuring smooth handoff to development teams.• Provided creative direction for branding, mobile app development, and digital design, contributing to the overall product vision.

• Instruct web and interactive design courses covering web layout, visual styles, HTML, CSS, UI/UX strategy, personas, and user research.

• Led an international team in developing a comprehensive proposal for the UX refresh and visual redesign of 54 investment websites, enhancing user engagement and consistency across platforms.• Developed user group profiles, functional requirements, and user requirements, advising on information architecture to streamline navigation and improve site usability.• Conducted a full UX review of existing websites, identifying pain points and creating improved wireframes, visual designs, and UIs for the development team.• Collaborated cross-functionally to ensure alignment between design objectives and business goals, delivering strategic solutions for web redesign.

• Analyze UX of self-ordering kiosk software and make recommendations on improved user flow and functionality.• Develop graphics and layouts for restaurant collateral, advertising, corporate branding, and HTML emails.

• Create web models and prototypes that include user interface, logical, and data models.• Direct web development agency in website production including UI and workflows on a custom CMS.• Develop graphics and layouts for product illustrations, client logos and branding, websites, television (tv) graphics, exhibition materials, and print and web advertising collateral.

• Develop web site maps, image templates, and page templates that meet project goals, user needs, or industry standards.• Develop graphics and layouts for product illustrations, company logos, Internet websites, animated ad banners, HTML emails, and printed exhibition collateral.• Direct web development agency in website production including UI and workflows on a custom CMS.

• Create visual brand for the HP/Microsoft Frontline Partnership and maintain strict branding standards for other clients like Hewlett-Packard, Microsoft, WebMD, Iron Mountain Digital, and Hologic Inc.• Develop graphics and layouts for product illustrations, client logos and branding, websites, television graphics, exhibition materials, and print and web advertising collateral.