Renata Puntel Fortes Email & Phone Number

San Francisco, Ca, Us

Fashion trend research consultant based in Barcelona, ​​focusing on the Brazilian market. I help you connect your creative ideas with the essence of your brand, improving your market positioning.Consultora de pesquisas de tendências de moda com sede em Barcelona, com foco no mercado brasileiro. Te ajudo a conectar suas ideias criativas com a essência da sua marca, melhorando seu posicionamento no mercado.

Barcelona

As a Marketplace Manager, I drive growth across leading online platforms like Amazon and Manomano, expertly managing product portfolios, optimizing listings, and executing high-impact PPC ads. I’m skilled in analyzing KPIs, diagnosing sales trends, and preparing comprehensive forecasts to boost performance across all commerce channels. My role also includes strategically assessing PPC campaigns and advertising investments to maximize ROI and continuously developing actionable plans to enhance sales and brand visibility.

São Paulo, Brazil

As a Brand Specialist - Shoes at Amazon Brazil, I worked closely with strategic suppliers like Havaianas and Grendene to expand the product portfolio and identify high-potential sales opportunities. I collaborated with retail partners to align on product launches and promotions, developing action plans and campaigns focused on maximizing brand presence and performance. I conducted in-depth sales and forecast analyses, monitoring essential KPIs such as market positioning, stock availability, and assortment health to ensure profitability and competitiveness. Additionally, I partnered with the Amazon Ads team to optimize campaigns, enhancing visibility and driving strong sales outcomes.

São Paulo

As a Womenswear Buyer, I was responsible for overseeing all aspects of product selection, negotiation, pricing strategy, and promotional planning for the womenswear department. I managed cross-functional collaborations to execute marketing activations and launch campaigns for new collections, ensuring alignment across departments. My role included international trend research and sourcing trips, where I identified emerging styles and negotiated with suppliers to bring fresh, on-trend collections to our audience. I spearheaded a transformation of the Plus Size Collection at Pernambucanas, driving initiatives that emphasized diversity and inclusion, leading to substantial growth in category sales. My experience blends a strong focus on trend analysis, supplier relationship management, and data-driven decision-making to optimize product assortment and elevate brand positioning in a competitive market.

San Francisco Bay Area

As a Recruiter at WRKSHP, I led the end-to-end recruitment process to support staffing needs across multiple locations. Partnering with leadership, I conducted interviews focused on both behavioral and cultural alignment to ensure a strong fit. I also crafted and communicated compensation packages, enhancing the candidate experience. By developing targeted job descriptions and coordinating with the media team on social media ads, I expanded the talent pool significantly. Additionally, my proactive outreach on platforms like LinkedIn helped reduce the time-to-hire, streamlining our recruitment efforts.

Porto Alegre E Região, Brasil

I managed full-cycle recruitment across multiple client accounts, overseeing hiring for various roles. I collaborated with department heads to reduce time-to-hire for key positions by streamlining processes. I created and posted job descriptions on multiple platforms to attract top talent. Through proactive candidate engagement, I significantly shortened the average time-to-hire. Additionally, I gathered interview feedback and negotiated compensation packages to secure the best candidates for each role.

Porto Alegre Area, Brazil

Decision over assortment for the menswear category / group of products, with national scope, pre-season planning and in-season control, operational tasks such as the issuing and changing orders (POs) as demand, routine use of Oracle ERP, controlling the delivery times of the orders, their correct arrivals at the distribution center. Regular Buying activities such as negotiation, quantitative and qualitative decisions, negotiating with domestic and foreign suppliers to close purchasing prices, understand the complete price formation of the products. Back up of the Fashion Designer, choosing, selecting and approving direct samples (from suppliers), their patterns and designs. Choosing the PP Sample and authorizing the beginning of the bulk production. Direct responsibility in the preparing the presentation of the collection and providing justifications of the choices for the directors and the President, among other activities. Supporting on store clusters analysis and definition, assisting in regional profiling; demand and allocation planning, assortment mix and balance throughout Brazil (price, margin, volume, products), buying plan to national and imported merchandise.

Coolhunting In Fashion, Fashion Merchandising

Financial Planning, Finance, General

Business Administration And Management, General - Marketing, Business Administration And Management, General - Marketing