Regina Pointer Email & Phone Number

United States

Responsible for developing and executing customer acquisition campaigns, and focused on acquiring new customers in order to grow the brand.Lead the tracking of all points of customer engagement, addressing customer queries, and identifying ways to improve CU customer services.Develop and execute the growth plan.Drive prospect engagement and retention.Launch and enhance referral marketing programs.First point of contact between the company and the public.

Greater Savannah Area

Responsible for entire Marketing ProcessRepresent Marketing on Management team reporting directly to CEO.Responsible for Marketing ProcurementResponsible for Vendor Management Responsible for Web Site DevelopmentResponsible for Social Media ManagementResponsible for Business DevelopmentResponsible for Community Engagement and Customer Experience

Brandon, Florida, United States

Developed strategies and tactics to boost the company’s reputation and drive qualified trafficDeployed successful marketing campaigns from ideation to executionProduced valuable and engaging content for our website and blog that attracted and converted our target groupsFirst point of contact between the company and the public.

United States

Lead and manage our team of marketers to ensure the success of product placement and adoptionHired and trained new team membersRegularly gave feedback to the teamPerformed employee evaluations based on previously determined KPIsMade data-driven decisions to hit company goalsDeveloped and implemented the strategies for pricing, messaging, packaging, promotion and selling of our productsTrained and supported sales and customer support teamsManaged Call Center

Tampa, Florida, United States

Managed the market opportunities for the partner’s portfolios to build business cases for expanding market presenceDirected the creation of the product-level documents: market requirements, marketing plan, sales enablement plan, launch plan, solution handbook and creative briefEstablished strategies to drive retention, upsell and cross-sellCreated a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoptionFacilitated the hiring, development and retention of product marketing talent

Education record

Master Of Business Administration - Mba, Business Administration And Management, General